Category: Marketing

By on March 29, 2013

Arguably the most important debut of the show – certainly the most polarizing – the Jeep Cherokee has split the opinions of the B&B in a bitter feud not seen since Jack declared the Mazda MX-5 superior to the Scion FR-S. I’m not sure I’d describe the Cherokee as attractive, but I do think its reception in the marketplace will be much warmer than anyone anticipated. After all, the Nissan Juke was criticized endlessly, and it’s gone on to become a sales success throughout the world.

By on March 26, 2013

You won’t see them at the 2013 New York Auto Show, but Audi took the wraps off the MQB-based A3 and S3 for North America at a private event today.

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By on March 26, 2013

 

Honda’s 2014 Odyssey doesn’t have any of the stuff that enthusiasts care about. Never mind the fact that it’s a minivan, but there’s no powertrain upgrades or shiny rims for its midcycle refresh. But you know what it does have? A vacuum cleaner. Honda partnered with ShopVac to create a vacuum cleaner for the Odyssey, one that can run indefinitely with the engine on, or for as long as 8 minutes with the engine off. If you have small children or pets, this is a god send. I won’t label it a game changer or say that Honda is about to dominate the minivan market, but it is going to sell a lot of buyers on the showroom floor when they see this.

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By on March 18, 2013

In the endless rush to attract younger buyers, luxury car brands may have ended up alienating their traditional customer base – older buyers, specifically those old enough to collect social security – by implementing complex, technologically advanced features like touch screens and complicated infotainment systems. What if there were a way to opt-out?

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By on March 15, 2013

With discretionary funds increasingly decreasing, low-cost (or make that “approachable”) cars are all the rage. Before the 2014 Corvette Stingray, the first new Corvette in nine years, is going on sale in summer, there already is talk of a little less expensive model. Read More >

By on March 15, 2013

 

When I was in the automotive propaganda business, one of the most horrifying experiences were changes on the top. CEOs could come and go without drama. Changing marketing managers meant serious trouble. It’s a bit like Indian widow-burning: He goes, you go up in flames. When Joel Ewanick came to GM, he had his old buddies Goodby, Silverstein in tow. When Joel left, the funeral pyre was assembled for Goodby.

Here come the matches. Read More >

By on March 15, 2013

Your humble author came to love the W-body Impala relatively late in the game. TTAC was deliberately left off the list for 2014 Impala press drive invites, presumably to make more room for the Jen Friels and AutoBosses of the world. However, if what we’re reading in other sources is in any way legitimate, my advice to buy the old one while you still can appears to have been approximately as prescient as Paul Atreides was in Dune Messiah.

Perhaps the most surprising review comes from a source not normally known for harsh words regarding new cars.

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By on March 14, 2013

Ahh, the benefits of free PR. Mere minutes after Toyota UK’s official blog posted their “interview” with GT 86 chief engineer Tetsuya Tada, the outlets of the autoblogosphere were alight with Tada’s comments praising shooting brakes.

See, dropping a choice quote about Tada’s desire for a GT86 shooting brake isn’t just a coldly calculated way to ensure that this interview is re-posted ad infintium  on every content aggregator and “enthusiast blog” (read: free PR machine for the OEMs) in the world. It also provides a bit of insight into the economics of vehicle development, sales and manufacturing today – not to mention the PR and marketing side.

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By on March 14, 2013

PSA announced their renewed brand strategy for their Peugeot and Citroen lines, and the situation has finally been clarified after frequent back and forth reports that contradicted one another. It turns out that PSA will employ a three-tier approach that is equally confusing, with Citroen as the lowest tier with Peugeot on top. But then there’s also Citroen’s DS line, which is supposed to be upscale itself. Confused? So are we.

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By on March 13, 2013

I’ve mentioned this before, but it bears repeating: from the perspective of the manufacturer, dealers are the worst part of the business. Their consistent thirty-day-crunch mindset leads to all sorts of idiocy, including the “$500 Dance Contest” you see above.

There’s something appropriate about it, however:

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By on March 13, 2013

The W-Body Chevrolet Impala, so beloved by the horribly biased, anti-Detroit, anti-GM staff and readership of TTAC, will live on for one more year, as a fleet vehicle dubbed the “Impala Limited”.

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By on March 11, 2013

My refusal to convict Oldsmobile driver Rod Kinkade on the testimony of a cycling team had the bike riders of TTAC howling for my blood. They won’t get it; I paid for eleven units of the finest junkie-and-derelict blood the last time I was struck by a motorist. It took three long, expensive days of ICU residence to get all that blood into me while they were Hemovacing the bad stuff out of a two-inch-diameter hole in my right leg. No soup for you, roadies.
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By on March 9, 2013

When the Renault Duster came out, I didn’t have to point it out to my wife. As soon as she saw one, she smiled and asked me what car was that. I explained to her that it was nothing more than our very own Logan, which is a sedan, on stilts. I explained how the handling would be worse, how it was less economic than our own car, how the trunk couldn’t hold as much luggage as our car did (but more than its hatch sister, the Sandero can). All to no avail. She listened, interested for once in cars, shook her head gravely, then said the damning words, “I want one.”

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By on March 7, 2013

With a US-EU free trade agreement looming on the horizon, Ford is calling for a harmonization between the US and EU vehicle standards, as well as a removal of tariffs on vehicles between the two entities.

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By on March 6, 2013

Google’s autonomous car program tends to get the lion’s share of attention when discussing the tech giant’s auto initiatives. But lurking in the background is a more immediate project that has the potential to finally “disrupt” (as Silicon Valley types are so fond of saying) online automotive sales.

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