Even though Ford Ranger is dearly missed, Ford is claiming that Ranger customers are content with upgrading to an F-150 with one of Ford’s V6 powerplants – and they’re hardly alone in opting for the smaller powerplant.
Find News by Subject:
Category: Marketing
Ever try and play a round of golf as a Miata driver? From first hand experience, I can tell you it doesn’t work well. If you are lucky at manipulating large objects and have nothing else in the trunk, your golf bag might fit. God help you if you are giving a friend a lift to the course. One golf bag will go in the passenger footwell, the other will likely have to sit on the folded soft top, with the passenger’s arm holding the golf bag. Ask me how I know.
Until the research arm of TTAC gets more funding, we’ll have to rely on data from third-parties like J.D. Power. The venerable outfit recently compiled a list of the Top 10 cars with the highest percentage of Gen Y buyers. The results aren’t entirely surprising.
Afew years after its debut in concept form, Volkswagen is readying the ultra-efficient XL1 on a limited production basis. The XL1 could cost as much as 70,000 pounds (or $106,000), and return as much as 314 mpg (according to European test protocols).
As a first-rate cynic and an enthusiast of the English language, I reflexively cringe when I hear the latest “CBC buzzwords” (CBC is Canada’s version of NPR) that get thrown around by the sort of people who think that bicycles will eventually replace cars as our main mode of transportation in our future communitarian-utopia of urban living.
You may have heard them before; words like “vibrant”, “sustainable” or “diverse” inevitably always used as a positive adjective regarding one’s proximity to a farmer’s market or yoga studio. Describing oneself as a “storyteller” when one’s employment situation is murky at best. Describing any commodity good as “artisinal”. This is what I call “word torture”, and if George Carlin were still alive, he’d have a field day.
Imagine my horror when I logged on to the website for the latest installment of Ford’s Fiesta movement and saw it was chock-full of these nebulous descriptors. I nearly had to go back and read one of TTAC’s “Volts on Fire” stories just to calm my rapidly rising blood pressure.
My youth and inexperience may sometimes be a liability. Sometimes, I haven’t been on this earth long enough to place certain events and new model introductions in their proper context, ala Jack Baruth. But what I am good at, is listening to rap music. Today, the countless hours of pretending to be an inner-city drug dealer can finally be monetized, as Jeep’s Twitter account was hacked by some hip-hop loving cyber-vandals.
Despite being unable to eat, talk or sleep more than a few hours at a time, I have found something more agonizing than an adult tonsillectomy the BMW 3-Series GT. Because we all know what a critical and commercial success the BMW 5-Series GT has been. At least Percocet can numb the pain of having sections of my throat burnt away by a cauterizing wand. Whoever buys this thing is doomed twice over by poor eyesight and awful judgement. Then again, maybe the reaction would have been better if it was badged as a Saab?
With the Fiat brand looking to move into the “premium small” space, where its 500 and Panda vehicles currently thrive, there will likely be an opportunity for a low-cost brand within the Fiat empire, and Sergio Marchionne is already investigating the possibility of a low-cost Fiat built outside of Europe, that would go head-to-head with Dacia and other similar products.
China’s love affair with crossovers and PSA’s desire to expand in the country has led to a logical conclusion; why not a crossover for the Citroen DS line, one that PSA is trying to push hard as a premium alternative to the usual upscale offerings?
Today, ad agencies all over the country crunch numbers to prove to their clients that the outrageous amounts of money spent for production and media buys of Sunday’s Super Bowl ads were well spent. Too bad their clients already saw on TTAC which ads were shooting stars, and which were duds. Oh, and Mercedes did not run the car wash ad. They had something more devilish in store.
No doubt each agency will find the most fitting metric to prove that their ad was great. Edmunds has a handy and free metric that shows how well an ad resonates. They call it the “lift.” Edmunds watches your clicks as they are driven to the respective cars on the Edmunds website. It’s a seismograph for the impact an ad has. If the clicks signal a lot of lift, the ad works, as far as Edmunds is concerned. If the needle stays flat, that ad is a dud. Here is the play-by-play. Read More >
Since we’ve been discussing Mazda the past few days, Timothy Cain, TTAC’s favorite indepndent sales analyst, has taken a look at how well the much-loved Mazda CX-5 is doing.
From Mazda’s point of view, the CX-5 has likely been a roaring success. But Mazda’s point of view doesn’t require success to be measured against other popular vehicles. Other than the 3, Mazda simply does not sell a high-volume product. Even the 3, which accounted for 45% of Mazda sales in the U.S. in 2012, sells once for every two-and-a-half Civics.
TTAC readers, this is the one you’ve been waiting for; a fun-to-drive, lightweight, stick-shift sports sedan that doesn’t require a home equity loan to purchase. Now, the question is, will anyone buy it?
I’ll admit it: when I wrote my anguished screed regarding the ridiculous curated-Tweet Lincoln “Motor Company” advertisement-in-progress, I sincerely hoped that I would be wrong. I secretly thought: hey, there are some smart people involved, and “crowdsourcing” might produce the work of Shakespeare as easily as an infinite number of monkeys on typewriters.
Boy, was I wrong.
TTAC alum Justin Berkowitz hit the jackpot with Chrysler, managing to make sense of the umpteenth new product rollout they’ve announced since getting in bed with Fiat, and posting the most accurate rendering of the new Jeep Liberty replacement (according to TTAC sources, it is dead on).
As we come to yet another hiccup in the launch of the Dodge Dart, it’s worth taking a look backwards to examine how we got to this point; the elimination of a second shift at the Dundee, Michigan plant that builds the Dart’s 1.4L FIRE engine, as well as the firing or re-assignment of 58 workers.
As both Ronnie and Michael Karesh noted, the same 1.4T FIRE engine that’s so delightful in the Fiat 500 Abarth is weaksauce in the Dart. The 1.4T’s clunky dual-clutch auto doesn’t help matters either. If it weren’t for government mandated fuel economy targets imposed as a condition of the bailout, that engine – and possibly the Dart – wouldn’t even be here right now.
Recent Comments