Being the bearer of bad news isn’t always fun, but sometimes its necessary. Despite sending Audi fanboys into a frenzy with photographs of a real, live RS4 Avant, the likelihood of this car being imported is next to zero. Hit the jump for more pontificating from your favorite enfant terrible know-it-all wagon hater.
Category: Marketing
Amid flat growth for the ultra-luxury segment, Lamborghini may kill their luxury SUV project to save money.
Apparently, Honda invited some journalists to Japan so they could go check out new technology carefully packaged into existing cars, lest anyone reveal super-secret things like what the next Acura RL looks like. No matter, we’ve got everything below.
It’s been a little while since we checked in on GM’s A-Car experiment, the Chevrolet Spark. After some cringe-worthy initial attempts at marketing the Spark, we are now getting some early data, and the takeaway is this; sales aren’t so bad, but the demographics of Spark owners aren’t quite what GM wanted.
Well, we knew this one was inevitable. A compliant filed in Ohio court against Hyundai and Kia due to their overly optimistic fuel economy claims.
American Suzuki Motor Corp may have gone bust, but Suzuki cars will continue to be sold in Canada, where the SX4, Kizashi and Grand Vitara are still offered (but not the Equator pickup).
Hyundai and Kia being called on the carpet for inflated fuel economy claims is a great story for a slow Friday; everybody likes to see a rising star get taken down a notch, and the two Koreans have been the Cinderella story of the auto industry for the last couple of years.
Small wonder then, that in 2010, TTAC reported on some suspect fuel economy figures over in Detroit, similar to what happened with Hyundai/Kia. And nothing was ever done about it.
Ben Oliver’s essay in Automobile Magazine might be the best one I’ve read on Lotus and their existential predicament. While my own pieces are full of vitriol and cursing, Ben’s eloquent prose outlines the brand’s biggest problem; lacking the necessary volumes, they need to take advantage of economies of scale and high margins to survive as an auto maker. Sports cars that compete in the Porsche Cayman’s price range and performance envelope aren’t popular with buyers nor do they generate the volumes or profits necessary to keep an independent sports car maker afloat. The proposed option, a series of high-end sports cars built off a modular platform (similar to the Lotus-derived Aston Martin VH architecture) was met with little fanfare. The economic principles were sound, but the proposal alienated the faithful. Over to you, Best & Brightest.
The Cadillac Escalade, perhaps the decade’s most prolific monument to conspicuous consumption, will be going in a different direction for its next generation. GM’s Mark Reuss described the new Escalade as “much less ostentatious”.
Putting an end to the vicious cycle of rumors and conjecture, Mazda’s sports car chief revealed that they will bring back the RX-7 in 2017, to coincide with the 50th anniversary of the Cosmo sports car.
“Take BMW. In the near term, they will have nine entries in the compact segment. This is basically our heartland,” he told me on the sidelines of the Paris auto show. “With the brand reputation they have, you start to have a massive problem.”
-Gunnar Herrmann, Ford of Europe’s Vice President of Quality
Chinese performance and graphic artist Liu Bolin is known as the invisible man. He has himself photographed after he’s dressed and painted himself to almost completely blend into the background. Besides any deeper philosophical implications about the state of man in his work, the photographs are visually arresting and wryly clever. Someone at Ford or their ad agency must also be clever because they got an inspired idea: hire Bolin to make the dramatically styled 2013 Ford Fusion stand out in consumers’ minds by painting the Fusion’s competitors into the background. I think it’s a brilliant concept, but then I’ve used the portmanteau Camcordata myself to describe the relatively indistinguishable cars in the midsize sedan market. Making the Fusion’s competitors literally blend into the background effectively gets the message across that the Fusion is different. Do you agree?
Is Ford about to re-name the Lincoln brand? A Detroit News reporter asked Jim Farley that question point blank, and his answer was evasive.
A Kia Sportage owner in the UK was in for a surprise after he found out that the “full leather” interior in his Kia Sportage was actually “…mainly plastic or vinyl.”
Your humble author was charmed by the regular Juke when it debuted, but the Juke-R is a very different animal and it costs about twenty-five times what the standard Juke does. That doesn’t mean it doesn’t have any customers…












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