Category: Marketing

By on October 16, 2012

The Land Rover Defender commands fairly hefty prices on the used market, thanks to its brief tenure in our marketplace and its classic styling. But the revived Defender, set to debut in 2015, will not only come to America, but serve as the brand’s entry-level model.

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By on October 16, 2012

Ferraris are expensive, Porsches (usually) less so. This is something that every kid on the street knows, right? Turns out that it is, as the song says, truer than true.

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By on October 15, 2012

The introduction of the Buick Verano Turbo is right around the corner, and that could spell doom for the Buick Regal, which has seen sales plunge by 37 percent this year.

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By on October 15, 2012

It’s been almost a year since the Internet was treated to the story of a boy, a girl, and a dodgy take on a dead supercar. The story had all the makings of a classic tale: ambition, speed, deceit, accusation, busty Asian women in leopard-skin print outfits dancing on top of cars in the desert.

Well, the story isn’t quite over yet.

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By on October 12, 2012

Strong demand is spurring Chevrolet to import more Chevrolet Spark minicars from Korea – though Chevrolet won’t release their initial projections or how many Sparks will be imported in the next round.

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By on October 11, 2012

(NSFW Language)

Chrysler is launching a series of “buzz cars”, a fancy name for special edition package that will ostensibly maintain consumer interest in their cars as they progress over the model cycle.

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By on October 11, 2012

We haven’t had the chance to thrash the newest M5 around a racetrack yet, but Autoblog has been granted the privilege of running “nine-tenths” around both the Ascari course (in the DCT) and Laguna Seca (in the new six-speed manual variant). What do they have to say for themselves?

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By on October 8, 2012

TTAC Reader Richard responds to Derek’s Scion Metalhead Marketing piece from the perspective of a car lover and metal fan

” ‘Entrails ripped from a virgin’s c**t,’ ” I thought to myself.  Toyota wants to play patron to a musical genre that has spawned songs like ‘Entrails Ripped from a Virgin’s C**t’ and ‘Christraping Black Metal.’ What are they thinking?”

My disbelief at Scion AV’s announcement echoed across heavy metal fandom. If there’s such a thing as collective cognitive dissonance, Scion AV caused it. Nobody could believe that Toyota was going to do this. What did heavy metal have to do with selling cars? And why would Toyota risk its stodgy and safe image on promoting itself via heavy metal, even if done through the ‘edgy’ and ‘youth-oriented’ Scion brand?

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By on October 3, 2012

Coming straight out of the “I can’t believe people get paid for this nonsense” department is Scion’s new marketing initiative; picking heavy metal-listeners as its next target demographic.

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By on September 27, 2012

Long-time TTAC readers will recall my infatuation with Couch Guitar Straps and their MB-Tex “upcycled” products. Couch doesn’t just do Benz-based stuff, however; they make a very popular guitar strap from Fleetwood Talisman roof vinyl and various other products from Ford trunk linings, VW Beetle seat vinyl, and Seventies Pontiac upholstery.

This morning, Couch spammed me with something about a limited run of bright-green upcycled-from-seatbelts guitar straps, and while I was reflexively clicking the “Buy Now!” button like Pavlov’s pup I noticed a few new items for the Murilee Martin crowd.

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By on September 26, 2012

When TTAC’s reliability scribe Michael Karesh bought a used Taurus X a few years ago, he was able to get it as a nearly-new car for about half of the original retail price. It’s not hard to understand why; the Taurus X, which combined the high “hip point” from the vaguely-Volvo-based Ford Five Hundred with a rather humpbacked wagon profile, was showroom poison and widely derided by automotive journalists who were in the full flush of an industry-loved love affair with “crossovers”.

Those same journos are now competing to pile the greatest number of accolades on the “Panamera Sport Turismo” concept, presumably because there are going to be some awesome European press trips involved for the writers who can generate the most suction, er, traction on the topic.

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By on September 25, 2012

The Segway was supposed to be the future of urban transportation, but here’s a better idea:

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By on September 25, 2012

Long-time TTAC readers know of my sentimental fondness for Crain Communication’s Jamie LaReau. Now the first lady of automotive journalism has uncovered some interesting news about Lincoln’s continuing attempts to, like, do crazy stuff, man.

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By on September 24, 2012

Nissan’s NV200 has stepped over the extremely low bar set out for it by the notorious New York City’s Taxi and Limousine Commission. From now on, all retired cabs must be replaced by the Mexican-assembled minivan.

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By on September 21, 2012

Hey kids! Are you feeling nostalgic for the old Celebrity Eurosport? Well then — line right up!

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