Yes, that’s a real race car, and it’s expected to turn an LMP2-prototype-level laptime despite having tires that are just four inches wide and a 300-horsepower, four-cylinder, direct-injection-turbo engine.
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Even though the gods of the Ren Cen saw fit to deliver us the Opel Astra, the capricious and jealous Dan Akerson still managed to deny his Chosen Ones the elusive diesel/manual body-on-frame SUV, leaving the faithful to wallow in a sea of front-drive, car-based gasoline powered crossovers that nobody ever buys. Ever.
Even though 85 percent of Hondas sold in North American are built on the continent, the strong yen is hurting the company’s Japanese exports to the point where Honda is losing money on them.
It's a tough job. Our author, working his tail off evaluating product on a press junket to South Africa
If you’ve ever had a friend or relative who was both eager and nervous to show off a painting, piece of music or other creative work (“Tell me what you really think. Don’t sugarcoat it.” Who hasn’t heard that one before), then you’ll understand how PR people must feel when they’re tasked with introducing a new vehicle.
Previous editions of Generation Why have explored one of the last glimmers of automotive affection that the “carless generation” still holds on to- the love of classic cars.
A report in the Nikkei claims that Mazda’s rotary engine will live on as a range extender for electric vehicles using hydrogen power for the Wankel engine.
My biggest fear with the seemingly inevitable departure of Dany Bahar was having to read the contempt and gloating of the automotive media’s self-appointed product and management experts, whereby they claim vindication for shitting on Dany Bahar’s vision to do something about Lotus and their lack of profitability and his desecration of sacred “brand values”.
Dany Bahar has been dismissed effective immediately by Group Lotus following an investigation into Bahar’s spending practices.
Lotus CEO Dany Bahar’s 14 day suspension is set to expire on Monday. We have no idea what will happen next. He may get the boot, taking his ambitious five-year product plan with him. Or he may not. Putting the pieces together since Lotus was taken over by DRB-Hicom has painted an interesting picture, while still leaving the future of Lotus up in the air.
Finally, the real story on the Hyundai Veloster Turbo pricing is here. $22,725 (including the $775 destination fee). A 6-speed automatic is another $1,000.
Pursuant to our recent discussions of Honda’s spiral into the mundane – and the market’s warm reception despite this move, here’s another example of one of the big H’s vehicles picking up steam as it becomes more mainstream.
With a few of our readers providing some particularly good insight into Acura’s ILX campaign based on their work in marketing, I’m submitting an ad for the TSX from 2009 for their consideration, as well as my own commentary.
Yesterday, I learned a very valuable lesson in Journalism 101, having published erroneous information before having it confirmed.
The rest of the article talks about a sort of “aspirational fantasy” (my term, not theirs). JC Penny is trying to do it in their ad (discussed in the article) and Acura is trying to do it here. The problem is they haven’t quite got it.
I’m not afraid to admit I’m wrong (though I tend to be right nearly every single time without fail. So there.). When I saw that Mazda had asked Jalopnik readers for their thoughts on the next MX-5, I oscillated between sheer terror (at the prospect of reading a bunch of keyboard jockeys telling engineers how to do their jobs, i.e. every press launch) and total Schadenfreude.
The next MX-5 is more than likely “locked in” past the point of no return. Styling, engineering and powertrains are all but locked in, and not a damn thing can be done to change them, even though the next MX-5 will have to be tweaked a bit to become an Alfa Romeo. That’s a shame. Mazda might be wise to listen to some of the suggestions put up by Jalopnik’s readers.
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