Category: Marketing

By on June 4, 2012

A story on GM Inside News reported on GM’s trademarking of the “GNX” and “Grand National” nameplates. Let’s see how far the blogosphere can spin this one.

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By on June 4, 2012

The newly announced GX class for Grand-Am racing will allow alternative fuel engines to race in one of North America’s premier sports car series, and Mazda plans on jumping into things with their own Skyactiv-D diesel engine.

Of course, we have no idea what kind of car this engine will go into, regardless of whether it’s a street car or a race car. We can’t really see a diesel CX-5 race car tearing up the track. A new Mazda6 may be a possibility. God forbid it winds up being a Miata.

 

By on June 4, 2012

And my reviews is unbelivable like flying saucers

/no more iron horses cuz I’m drivin Porsches

With apologies to Lamont “Big L” Coleman, but I’ve been waiting to use the hackneyed version of his famous punchline for some time. The only problem is that TTAC and Porsche are frenemies at best, adversaries at worst, ever since one of our resident Porsche owners said unkind things about the Panamera.

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By on June 4, 2012

An editorial in Car and Driver given the subtitle “Deep Thoughts” tackles a favorite subject of the peanut gallery; the Decline and Fall of Honda’s Empire. Unfortunately, rather than being a critical analysis of the real problems that Honda is prone to (which author Dave Mable mentions, albeit in passing), it’s simply yet another softball lobbed at the sophists who have opinions on everything and know very little. Like C/D commenter “GolfTDI”, profiled in the above photo.

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By on June 1, 2012

Italy has some of Europe’s highest gasoline prices, with the liter going for approximately €1.83. This translates, hold on to your wallet, to $8.54 for the gallon. Italy is also the country of steep sales drops. The Italian new car market contracted by 18 percent last April.  Fiat is Italy’s biggest carmaker and sustains even bigger losses.

Where others see a disaster, Fiat sees an opportunity. It wants to ignite flagging sales with cheap gas. Read More >

By on May 31, 2012

It’s the end of an era, as perhaps the best of the remaining American color car rags moves from Newport Beach to Ann Arbor. As the slightly snobby California counterpart to Motor Trend‘s unhappy mediocrity and Car and Driver’s wild swings between brilliance and boorishness, Road & Track has always provided pleasant, well-illustrated automotive content with a motorsports focus. No doubt part of that was due to the magazine’s distance from the Detroit manufacturers and its proximity to West Coast racetracks and the car-club culture.

No longer. Hearst Corporation is choosing to geographically merge R&T with C/D, and just in case there’s someone out there who isn’t getting the memo about what’s expected, they’re changing leadership as well.

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By on May 31, 2012

“There’s only one word that’s banned in our company: brand,” Mr. Dyson said, speaking at “Disruption By Design,” a conference put on by Wired on Tuesday. “We’re only as good as our latest product. I don’t believe in brand at all.”

I agree with Dyson. Brand is an utterly obnoxious word. Brand really just means “reputation”. As we’ve seen before, “building your brand” without any substance behind it will be immediately exposed as fraudulent. But brands still matter.

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By on May 30, 2012

We’re often accused of having an anti-GM bias here at TTAC, but this article will reveal another prejudice, considered ugly by some, but one that I firmly believe in.

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By on May 24, 2012

This to me is a classic case of the corporate world trying to flex its muscle on the “nobodies”. Is the MOCA the appropriate place for this kind of flexing? Of course not …or is it? Giving the power of curation and enforcement of corporate policies on an exhibition and venue like this is not the way it is supposed to go down. Is MOCA a car lot? Is MOCA a venue for advertisements where the interests of the brand comes before the art? Who empowered them to simply go around and pluck whatever art out of the show to throw in the trash? I made this art on my own dime, traveled down there on my own dime, displayed it on my own time.

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By on May 24, 2012

A credit to my parents (among many); they turned everything into a “teachable moment”. A new addition to my vocabulary came with a lesson on the root word, and whether it came from Latin, or French or Greek. A new song came with a quick history of Manchester  80’s New Wave, or Delta blues. My allowance was paid after chores and before a lesson on budgeting. A new car magazine had to be read and not just scanned through for pretty pictures.

And so came one of the lessons that ended up changing how I viewed the world. I was in my early teens, and had just discovered Tom Wolfe’s Bonfire of the Vanities, when my father suggested I read Paul Fussell’s Class. “It’s even got some car stuff in there; he talks about how people buy SUVs to look like they’re rich enough to have a country home. Just read it. You’ll like it.”

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By on May 23, 2012

Reports of a next-generation Cadillac Escalade, due in 2014 after a brush with the Grim Reaper, have us asking the all-important question; what was GM thinking in trying to kill the car off in the first place?

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By on May 23, 2012

Back when I was searching for my first car, I briefly found an Alfa Romeo Spider that looked like it would be in passable condition. Before I could even call the number from the classified ad, my father chimed in with his usual wisdom. “Oh, you don’t want to start with those. They were crap! Just get a Miata and finish!”.

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By on May 22, 2012

Optimism sure ain’t what it used to be. Introducing its latest survey of auto industry executives [PDF], Booz & Co. proclaims that “optimism is skyrocketing,” and that “a new wave of optimism is overtaking the U.S. auto industry.” They’re not wrong, but for those used to the pre-bailout days of unabashed optimism dressed up as analysis, the “new optimism” is remarkably guarded. And it’s all relative to the pessimism that was beginning to set in when the industry began to realize that the “old optimism” was wildly at odds with the slow-motion market recovery.

So, just how optimistic is the “new optimism”? Which companies have the most reason for optimism? What do industry executives worry about most? When do they expect a Chinese invasion? The answers to these questions and more after the jump.

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By on May 21, 2012

If you’re depressed about the current state of your Laguna Seca laptimes, don’t read any further: Marc Gene has set a new “unofficial” record for the iconic hillside track. How does his time compare to that of mere mortals and/or members of the TTAC crew?

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By on May 21, 2012

Five years ago, car dealers throughout the country were hit hard by carmageddon. Now, they are about to get hit again where it really hurts: In the workshop, where the real money is being made. The auto sales collapse of 2008 winds its way through the years like a diet through an anaconda. While showrooms were empty five years ago, now it’s the service bays that are deserted. Read More >

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