New and old media feigned outrage about the crapload of money the Chevy Volt supposedly saves its drivers if the new testimonial ads are to be believed. Honestly, we don’t give a crap. GM’s agency Goodby, Silverstein & Partners probably told the client that in order to cut through the clutter, you need some shock value. When that didn’t work, the admen most likely put up a PowerPoint that showed that a YouTube video with “crapload” will receive 695.5 times the clicks of an ad that uses “a whole lot of money.” That would clinch it with Joe Ewanick, who wants to save a true crapload of money by increasing the efficiency of GM’s ad dollars.
No, being Thetruthaboutcars.com, we think the ad is shit, because the statement simply is not true. Read More >
THIS IS THE MUSTANG THAT JUMPED OVER A HILL okay that’s all the Jalop-channeling I can do for right now. Tonight’s episode of “Alcatraz” will feature YABCST (Yet Another Bullitt Chase Scene Tribute), only this time it looks like a Mustang chasing a Charger. You can check out a video preview here. TTAC readers, with their eye for the story behind the story, will note that, while the Mustang is a spankin’ new 2013 model, the Charger is the original, frumpy LX from a few years ago, not the sleek new one, which can be taken as evidence of Ford’s marketing involvement.
An article in the New York Times Dealbook blog claims that Tesla is using their customer deposits on upcoming models as a major source of cash to finance operations.
Along with a facelift, the 2013 Mercedes-Benz GLK soft-roader will get a BlueTEC diesel option in the United States, in addition to the standard 3.5L V6 gasoline engine (now making 302 horsepower and 273 lb-ft of torque).
NBA star Jeremy Lin of the New York Knicks will endorse Volvo cars, after signing a deal with the company. Lin, who graduated from Harvard and took an unconventional path to the NBA, has Taiwanese-born parents, is extremely popular in China, where basketball has a strong following.
For the first time in recorded history, Hyundai is using true hypnosis to sell a car. Hypnosis expert Peter Powers designed an ”Online Hypnosis Experiment” for the new Hyundai i30. All you need is this computer, headphones, and 15 minutes of your time. Do NOT perform this experiment while at work! Read More >
Mercedes-Benz will no longer sell the R-Class crossover (minivan? SUV? wagon? we’re not sure) in the United States as of the 2013 model year. Slow sales meant it was hard to justify continuing sales of the car in America, but the R-Class will live on elsewhere.
With the Toyota 86 set to go on sale in a couple of weeks (the first production models are set to leave the line on Friday), Toyota’s Japanese sales outlets will have separate spaces to sell the new sports car – and in some cases, stand alone sales facilities, similar to the Chrysler/Fiat arrangement in America.
Then, Akerson did something really bad. Surprisingly, Akerson used Toyota as a benchmark and reportedly said that “Toyota sold about the same amount of Prius in its first year as the Volt in its first year.”
While both General Motors and Chrysler are putting their money on Compressed Natural Gas options for their pickup-truck lineups, Ford is going with pretty much everything but CNG as it examines alternative fuel strategies for future vehicles – and for now, the 3.5L Ecoboost V6 will be the standard bearer for light duty versions of the Ford F-Series.
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