Category: Marketing

By on January 30, 2012

 

An Egyptian sheikh has declared Chevrolet products “haram” (or forbidden, in Arabic) but the culprit this time isn’t the “Zionists”. It’s Christians.

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By on January 30, 2012

Over the past few weeks, I have taken you on trips through The Entire World (yep!), FranceGermany and Czech Republic. This week we fly over to the Sultanate of Oman…

Now if sand, rocks, blue sky and very sugary candy are not your thing, I don’t believe you – but hey that’s fine because I have prepared 159 additional countries for you to visit in my blog, so don’t be shy and click away!

Oman consumers have decided: they will only buy one brand of cars…

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By on January 30, 2012

With Audi offering an A4L in China, BMW naturally has to get in on the act. Now that a new, locally made 3-Series is debuting, BMW will offer a 335Li for customers who want to be driven, rather than drive the…erm…Ultimate Driving Machine.

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By on January 29, 2012

The world’s largest automakers are hugely dependent on China. More than a quarter of  GM’s and Volkswagen’s global sales are coming from China. With Europe’s market predicted to be flat or negative, and with only modest growth expected for the U.S., automakers are looking to the BRIC countries for long-term growth. Currently, the growth in China has more or less stopped. Are automakers betting on the wrong horse? Read More >

By on January 28, 2012

Ditching the codename of “Ellezero” Fiat has given their new crossover the anti-climactic “500L” nameplate. And while Europe will get a three-row version with 7 seats, Americans will get the five seater only.

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By on January 28, 2012

Patrolling  the interwebs for TTAC-worthy content, we find a woman selling Nissan Leafs on the streets of Davos. Rachel Konrad, formerly spokesperson of Tesla, is now the Communications Director of the Renault-Nissan Alliance. Her boss Carlos Ghosn is a fixture at the World Economic Forum, which ends today in Davos. Rachel is using the fact that Davos has received more snow than in the 42 years before to praise the virtues of the Leaf in winter weather. At the same time, three topless women steal her thunder and get arrested. Read More >

By on January 27, 2012

The Chevrolet Cruze hatchback that’s sold in virtually every market except the United States still won’t be coming to America – but we may have the chance to get a Cruze wagon, if Automotive News has their story straight.

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By on January 27, 2012

For a brand that seemingly doesn’t have two nickels to rub together, a Super Bowl ad spot is quite an expenditure. Suzuki, makers of…umm…the GSX-R motorcycle, and some other assorted wares, will be broadcasting an ad during the Super Bowl. Apparently, the products have four wheels, not two. Who knew?

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By on January 26, 2012

As if the Ford Escape pricing details weren’t exciting enough, Toyota has priced their new 86 sports car in Japan, with a base price of $25,848. But to get anything approaching normal equipment levels, you’ll pay $31,000

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By on January 25, 2012

Out are “Drive One” in North America and “Feel the Difference” in Europe. In is “Go Further.” Ford is getting a new slogan, all around the world.

Reuters asked around and received little praise for the tagline. Read More >

By on January 25, 2012

A USA Today interview with Sergio Marchionne revealed some interesting details about Chrysler’s future product plans – among them, a wider adoption of the Dodge Dart/Alfa Romeo Giulietta platform, a possible small hatch dubbed the “Chrysler 100” and Alfa Romeos built on American soil.

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By on January 24, 2012

Today, TTAC was treated to what might be the first look at Acura’s newest flagship. While we saw renderings of the new car, we weren’t allowed to take photographs – but none of the information released was embargoed.

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By on January 23, 2012

Toyota is launching a hybrid version of the Yaris, and will likely be the European substitute for the Prius c/Aqua that Bertel drove just last week.

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By on January 23, 2012

With concurrent news that some GM dealers are trying to game the vehicle allocation system comes news that Chevrolet dealers are outright rejecting shipments of the Chevrolet Volt.

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By on January 21, 2012

It used to be that car companies would kill to have their cars seen with stars. That seems to be changing if a frightening development in Melbourne is an indicator.  The Melbourne F1 Grand Prix used to attract spectators and sponsors with a celebrity race. The celebs of course did not race their own cars. To make it a fair and even-handed race where only driving skill decides, they were handed cars supplied by a sponsor. This year, the luminary laps are a scratch. Oh, there is no shortage of stars. There just aren’t any cars. The organizers could not find a sponsor that was able to supply the more than 25 cars needed. Read More >

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