I was not the only person to predict that the Fit 500 would enjoy strong initial sales and then flop as the novelty wore off… and I was half right! Sales climbed early, peaking at around 3k units per month this summer before dropping precipitously in September and October. In August were still wondering if the 500 could become a classic, but as of November 1, Fiat 500 inventory stood at a staggering 184 days. Now, Automotive News [sub] quotes UAW officials as saying that

Chrysler Group has suspended production this month of the 1.4-liter FIRE engine that powers the Fiat 500 in North America because of slow U.S. sales of the subcompact

Read More >

Just look at that photo: it’s the new Charger SRT-8 “Super Bee” running the back straight at Waterford Hills. One of my favorite cars, at one of my favorite places… plus a new color and some interior trim changes. What’s not to like? Well, there’s the Chargers really shouldn’t have four doors factor. If you want to, as Nicki Minaj says, “back coupes up and chuck the deuce up,” there’s now a yellow special-edition Challenger, too.

Read More >

The New York Times has a story that’s fascinating in its own right: the number of people leasing a car on leasetrader.com without first test-driving the car has doubled since 2007.  Troubling stuff for most auto enthusiasts among us, but probably not much of a surprise to readers on the retail side of the business. One auto broker explains the most common reasons for taking this leap of faith:

Generally these are people who know what they want, whether it’s because they’re very brand-loyal or they’ve fallen in love with the styling of a particular model. Same goes for buyers who are strictly interested in getting the best deal, and those with limited choices like a big family that needs a nine-passenger vehicle with 4-wheel drive.

But, as one “enthusiast” explains, some consumers are just so well informed, they don’t need to drive their car before they buy it. That’s what they subscribe to magazines for!

Read More >

Though the original A6-based Audi Allroad was designed for the US market, it hit the market at the height of SUV mania, and as a result never sold more than 6,357 units per year (in 2001, its second year on the market). By the end of 2005, Audi pulled the “Avant Outback” from the US where it was replaced by the hulking Q7 SUV, but the brand did develop a new version for Europe, which debuted in 2006. In many ways, this evolution mirrors the Subaru Outback’s shift from jacked-up wagon to full-blown CUV, and reflects America’s growing preference for unique-bodied car-based crossovers. And with a Q5 already on sale in the US, and a Q3 on its way, it seems unlikely that Audi will bring this smaller, A4-based Allroad to the US. But fashion being what it is, doesn’t it seem likely that the pendulum will eventually swing back, and that air-suspension-equipped wagons will once again enjoy a moment of vogue? And if anything is going to bring about such a fad, isn’t it this freshly facelifted A4 Allroad?

Subaru’s North American operations have long been known for advertising catastrophes, but rarely have they laid an egg as big as the October 2010 viral campaign for the “2011 Mediocrity”. The car chosen to be the butt of the joke was an old Kia Optima, which simply proved that neither the ad agency nor Subaru had the guts to start with a brand-new Camry. If Subaru was hoping for a sales boost for the new Legacy, it didn’t happen.

The campaign’s long gone, but that doesn’t mean we can’t take a moment to look at some pictures and make some snarky comments, right?

Read More >

Dateline  Istanbul: Accompanied by Turkish bellydancer music  rock’n’weave, BMW launches its new open-top two-seater MINI Roadster in Turkey’s capital. But is that TWO GUYS? in front? Where is the fun of that?

With the Passat moving from a poor-selling but Euro-premium sedan to a cheaper, more mass-market design, it was inevitable that the Passat CC “four door coupe” version would change as well. Unfortunately, in order to make it more similar to the new “Das Impala”-style Passat, VW had to really tone down the design. So much so, that you almost have to wonder who is going to buy this car on style alone… which is the whole point of having a “four door coupe” version of a sedan. But hey, at least it won’t be outselling the Passat anymore, as it has for much of the last several years. Mission accomplished?

Did you think $27k was a steep ask for a non-premium-brand compact car? How does a $40k Focus grab you? That’s a good four grand over what Nissan wants for a Leaf (and about $2k more than a loaded Leaf), and about $12k more than the Mitsubishi i (all before available tax credits). On the other hand, we don’t yet know if Ford can claim an EPA-certified range advantage over the Leaf (both Ford and Nissan initially claimed 100 miles, but the EPA dropped the Leaf to 73 miles). In any case, if you want the most expensive Focus ever built, or the first Blue Oval-badged plug-in, Ford’s started taking reservations online… but like any good insanely-expensive-for-what-it-is product, you need more than money to bring home an Electric Focus. Specifically, a little patience and an address in one of the following communities:

 Atlanta, Houston, Austin, Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York City, Orlando, Florida,Phoenix, Tucson, Portland (OR), Raleigh-Durham, Richmond, Virginia, Seattle, or Washington, D.C.

But only California and New York will get a Focus EV this year… the rest will be waiting until Q2 of next year. And the remainder of the US market could be waiting even longer, as Ford has not yet announced a full rollout date. But then, a little exclusivity never hurts when you get above the $40k price point.

Having royally pissed off all of cyclist-dom with a tone-deaf, multi-brand ad in college newspapers, GM just so happens to have a concept car for the SEMA tuner show featuring a mountain bike. Not that the two are in any way related though, as NASCAR racer Ricky Carmichael is the creative force behind the concept. The 15-time American Motorcycle Association champion explains in a Chevy press release

The car looks so cool, colorful and fun to drive. I live my life on the go and this Sonic really represents that active lifestyle and my desire to have fun when I’m off the race track.

See? Cycling is cool… as a hobby. On the other hand, maybe the bike just a way to escape the photoshopped beach when this slammed Sonic inevitably gets stuck in the sand. Or perhaps it’s there as a reminder that even if you want to drive a Sonic you may be stuck on a bike, as Automotive News [sub] reports that GM has to idle production of the subcompact for two weeks over a parts shortage. Either way, it’s an improvement on shaming cyclists into buying cars.

If you haven’t read Brendan McAleer’s very funny article in defense of press junkets, it is worth your time to do so. Brendan whips his metaphorical pen around and around in the liquefied candy of the public-relations game until a delightful froth appears, just light-hearted enough for guiltless consumption. Savor it, enjoy the sweetness of the metaphors and the tastiness of the characterizations…

…and then come back here and click the jump for your vegetables, as I explain how the PR machine creates journosaurs from idealists, use a little bit of “Freakonomics” to show how “it’s very effective!”, and tell a story about the day I decided to step off the gravy train.

Read More >

Demographics, marketing, and public perception don’t play nicely together very often. Consider, if you will, the oft-repeated factoid that the GMC Yukon Denali customer base is better-educated and earns more income, on the average, that the equivalent Cadillac Escalade customer. The same was reportedly true for the previous generations of the Toyota Land Cruiser and Lexus LS400, respectively. People who are habituated to weath and success tend to be remarkably resistant to lifestyle marketing, celebrity tie-ins, and marble tiles on showroom floors.

The rather handsome little five-door you see above is, of course, a Lexus CT200h, which is more or less a Lexus Prius. There is a sported-up version of the CT200h, called the “CT200h F Sport”, and there is a sported-up version of that, yclept “CT200h F Sport Special Edition”, or “CTFSSE” for short. It rings the cash register for $37,995, and represents the very apex of Lexus compact hybrid ownership. It’s also $1,530 cheaper than the apex of Toyota compact hybrid ownership, the Prius Plug-In Advanced, which costs $39,525.

Which brand — Toyota, Lexus, or Prius — is the real premier entry into this market?

Read More >

In an era of increasingly-globalized automobiles, the “market-to-market adjustments” which modify a global vehicle to “local tastes” are becoming an interesting source of insight into a company’s perspective. And  Chevrolet Europe boss Wayne Brannon revealed one of the more significant adjustments in recent memory (because nobody reads the press releases), when he told Automotive News [sub]’s Dave Guilford

I just switch it into extended range mode, and I drive on fuel until I get there. When I drive in the little villages and towns, I drive in electric mode.

The reason it was important here is we have cities — like London — where you don’t have to pay a congestion charge if you’re running purely on battery. You save the battery for when you need it.

Gosh, that’s an interesting idea. It would certainly help clear up some of the confusion in the marketplace about why the Chevy Volt is the way it is. Imagine the tagline: “Gas or electric? You decide.” So, how about it, GM? Will that feature come to the US?

Read More >

Designed to be the world’s cheapest car, the Tata Nano is supposed to compete with scooters and three-wheelers rather than full-priced, global-brand vehicles. But the Nano has already seen several price increases since the target MSRP of $2,500 was announced, and the price in India for a base-level Nano is now about $2,870. And when you talk about such low prices, even small increases can wreak havoc on expected volumes, and as a result the Nano is turning into something of a flop (helped along by its pyromania problem).
Read More >

With Audi and Peugeot dominating the last several Le Mans races using diesel technology to outlast the competition, it seems that the famous French race is becoming the premiere stage for developing and highlighting the latest fuel-saving technology. And why not? Most marketing of new fuel-saving technology highlights the preserved performance and enhanced reliability as much as pure energy savings alone. And leadership in this suite of attributes is about to receive a little more competition, as Toyota announces that

In 2012, Toyota will take part in several races of the FIA World Endurance Championship, including the Le Mans 24 Hours, with a prototype “LMP1” car featuring a gasoline-electric hybrid powertrain.

Get Hyundai on board, and bring BMW’s new i brand into the mix, and the international racing business could be re-energized by the the competition to demonstrate the perfect compromise between performance, reliability and efficiency. As many of the top racing series see declines in viewers and manufacturer participation due to their increasing irrelevance to mass-market vehicles and brands, the golden age of endurance racing could just be dawning.

When Aston-Martin was first trying to explain there’s nothing undignified about rebadging a Toyota iQ, the firm’s argument was that the Cygnet would be like a “luxury yacht tender.” If you own a yacht (or a “real Aston”), went the company’s logic, nobody’s going to make fun of you for being seen in a dinghy. Or a Toyota. But it seems as though Aston’s argument has been taken a bit too literally. Here, a Top Gear Magazine feature tries towing a Cygnet in a Virage, effectively ruining the “real Aston’s” performance in exchange for more urban practicality when they arrive in Monaco (but at least they got a schadenfreude-laden picture of the Cygnet next to its Toyota cousin). And lest you think this “yacht tender” nonsense is only being done by barmy British magazines, think again. Now Aston just needs to build an actual yacht, so your DBS or Virage can be the yacht tender, and the Cygnet can be the yacht tender’s yacht tender. Now that would be luxury… [via Derek Kreindler’s Tumblr]