Once upon a time, this stuff was easy. When Jean Jennings needed a little extra pocket change all she had to do was… make an ad. Like this one, for the Silverado. Or this one, for Jeep (which I swear was still visible less than a year ago). Nowadays, however, you’ve got to be a little more careful about how you go about lending your “editorial credibility” to one of the brands you’re supposed to be covering rather than shilling for. So instead of the straight-up “Hi, I’m Jean Jennings, Editor-in-Chief of Automobile Magazine, and here’s why I love Chevy’s Silverado” pimpatorial of the past, you’ve got to layer on the irony, load up on non-car-related distractions (I’ve got it… a puppet!) and generally avoid the personal testimonial format as much as possible.
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Say what you want about (or against) the latest Ford  “Press Conference” ads. But they achieve the holy grail in the ad business: They get talked about. From TTAC to Fox News, the ads are making waves – especially the anti-bailout ad.

Fox likes it especially well. „It’s almost like a tea party ideology,“ praised anchor woman Megyn Kelly the ad that had originally be made for internal consumption at Ford and only recently hit the airwaves. Read More >

The automotive world has been eagerly awaiting the Camaro ZL1 ever since it was announced earlier this year. This stunning riposte to the 2007 Shelby Mustang could easily become the HHR to the Mustang’s PT Cruiser. In its excitement, however, Chevrolet forgot to invite TTAC to the media event in which the Camaro ZL1 specs were introduced. Therefore, what you are about to read will be stolen quoted entirely from Eric Tingwall’s post on the Automobile blog last night.

To make it worth your while, however, I will make a few snarky comments in-between quotes. Click the jump and help us pay the bills around here!

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I was listening to a local radio station and as will happen in a regular Detroit newscast, they mentioned something newsworthy going on in the domestic auto industry. In this case they said that Ford would be spending $1 billion on 7 new products to revamp the Lincoln brand. Well that wasn’t really news so I wondered what really was going on and it turns out that the radio station’s news team grabbed a headline from an Alisa Priddle article at the Detroit News. Though the headline was nothing new, Priddle has interviewed Ford designers and product managers and has managed to give us a better idea of what the Lincoln brand will mean once Lincoln’s new team of 120 or so engineers, designers and marketing experts gets done reinventing the marque.

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Frank Greve’s “Taking Readers For a Ride” article told us a little bit about the priorities in he auto PR business. If you write for a buff-book, sugar will be blown up your anal orifice. If you are a blogger – tough noogies. That stance is utterly misguided and so past millennium, says someone who knows best. That someone is Scott Painter. Never heard of him? I’m sure you heard of TrueCar. Scott Painter is TrueCar’s founder. TrueCar and competitor Edmunds know the car business better than the manufacturers: Truecar and Edmunds predict monthly sales with razor-sharp accuracy, their analyses of transaction pricing and incentives provide unprecedented (and often unwelcome) transparency.  Investor’s Business Daily had an interview with Painter. And what picture did he paint?

“Today, 98% of people who bought a car in the U.S. last month went online first. That is the reality and also the industry’s frustration.” Read More >

The American market wasn’t kind to compact Buicks, so none have been offered here since 1997. But, with Pontiac gone, and the Chinese far more interested in small Buicks than Americans ever have been, GM is giving a small (but at about 3,300 pounds not light) Buick another go. Pricing for the 2012 Verano has now been released…officially this time (test pricing leaked back in December). How close has Buick ventured to the stated fancy brand competition? And how far from the closely related (but not a panel or piston shared) Chevrolet Cruze?

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You might think that now that Mercedes is coming out with a four-door-coupe-wagon, the four-door-coupe craze of the last several years might be ready to disappear in a puff of internal contradiction… but you’d be wrong. So focused was it on the four-door-SUV-coupe and the bloated-sedan-hatch-cum-GT niche, BMW completely slept through the four-door-sedan niche that Mercedes first attacked in 2004. And as far as the Bavarians are concerned, it’s better to attack a niche late than never. And they’re doing so with a “GranCoupe” that is remarkably similar to the existing 6er coupe… only with two doors. The entire premise behind the four-door-coupe is that it combines the practicality of a sedan with the panache of a coupe. The problem, in this case, seems to be that BMW’s 6er coupe has so little panache, this four-door model blends right into Bee-Emm’s increasingly indistinguishable lineup. Between that and the late attack on a played-out segment, it’s difficult to harbor high hopes for this latest niche-warrior.

The publication of Frank Greves’ article in American Journalism Review served as a rude reminder to me how time really does fly. Mr. Greves describes the fallout from my less-than-fawning review of Porsche’s Panamera and Panamera Turbo. What follows is the story he didn’t tell: how Porsche tried to keep me out of the car, how they tried to “correct” my review after the fact, and the fractious relationship I’ve had with Stuttgart’s PR people since then. I’ll also provide links to the original review and video review of the car, so you can decide for yourself how wrong, or right, I was.

A serious warning before you click the jump: Sex, violence, skullduggery, harsh words, and excessive alcohol consumption are described in semi-graphic detail below. This is not for the faint of heart, the excessively moral, or the uncritically Porschephilic. It’s also not a short story. You’ve been warned.

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First of all, let’s not fool ourselves: this is quite the hypothetical question. For one thing, Fiat is unlikely to federalize the Doblo cargo van that this “Work Up” is based upon until a subsequent generation comes out. In the meantime, the only Fiat Professional vehicle the US market will be getting anytime soon (thanks to CKD production at Warren Truck, according to Allpar) is the Ducato van, which competes fairly directly with Daimler’s Sprinter.  But, hypothetically, could this Doblo “Work Up” find a market in the US? Let’s look at what it offers…

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Placing females on the hood of cars has always been a tried if tired tactic in car selling. Putting money on the hood usually sexes up sales faster than scantily-clad vixens. The Chinese car industry is in fast growth, and in puberty. So it goes for – women.

Carnewschina found a Volkswagen dealer in Daqing in China’s Heilongjiang Province who thought that his sales charts could use some excitement. He hired some girls to stand around the cars in bikinis. Apparently, this stratagem did not quite work out as planned. Further drastic savings were called for:

The bikinis had to go.

Hit the jump only if you are home alone, or if you can prove that you are studying trends in car retailing, and that it’s all in the name of science. You have been warned … Read More >

This Cadillac ad is the latest in a series of seriously good spots for the CTS-V, which started with this “Competition” ad from last Summer. But then, as I found in a short drive, the CTS-V writes its own ad copy, 556 HP at a time. And this latest spot has one minor truth-related omission: though GM rightly claims that Magneride Magnetorheological suspension was “perfected” in the CTS-V, it actually debuted in the less ad-dollar-worthy 2002 STS. And there’s no mention of the fact that the technology was developed by Delphi, then a technically independent firm, and the technology has since been sold to Beijing West Industries. Of course, these details aren’t exactly worthy of the limited time available in a 60-second spot, but it’s the truth, dammit. “Just sayin…”

GM tightened its ties with Volt battery cell provider LG this week, announcing a deal to jointly develop next-generation electric vehicles. GM, along with the other Detroit-based OEMs, have been seeking closer ties with their suppliers, and as the JoongAng Daily reports, this deal helps LG at a time when the Korean conglomerate has been struggling

Two of LG’s pillars – LG Electronics and LG Display – are floundering. LG missed the boat on smartphones and persistently-low prices of display panels have plagued LG Display.

LG officials are hoping the EV project will give it momentum.

And though it’s no surprise that GM wants to move into the pure-EV market, its gamble on the extended-electric Volt has backed it into something of rhetorical corner.
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GM spent $4.26 billion for advertising last year, globally. 67 percent, or $2.85 billion were spent in  the U.S.  A good chunk of this budget, around $3 billion, are up for review. Meaning: The agencies that handle it must come up with concepts and defend theirs against concepts of other agencies that want to handle the funds. Please note that this has nothing to do with creative ideas, or not in the true sense of it. We are talking media buying here, buying time on network, space in magazines, clicks on Google. It should be as interesting as deciding whether your accounting work will be done by Peat Marwick or by KPMG. (Loud howls of protest from the media agencies, who are as proud of the cleverness of their media plans as the CPA firms are pleased with their creative accounting.)

The adworld is abuzz about the move, $3 billion possibly changing to new handlers can shake up carefully cultivated relationships. The question everybody is asking: “Why?” Read More >

Here at TTAC, we read the press releases so you don’t have to. Well, that’s an exaggeration. To begin with, we don’t read them all, because most of them are boring. And sometimes it’s most expedient to simply repackage the press release for your consumption and earn a buck/free trip/free car/logo-branded polyester apparel for our trouble. Most press releases are pretty simple and read something like these:

New Color Options For Slow-Selling Car In Final Year Of Production Expected To Generate Spontaenous Ejaculation In Rats, Soccer Dads

More Powerful Engine For Boring Sedan Increases The Chances Of Fatal Accidents Among Future Fourth Owners, Innocent Bystanders

Concept Vehicle Bearing No Resemblance To Any Future Vehicle Is Sole New Item At Critical Auto Show As Competitors Debut Fresh Lineups

Auto Designer Known For Single Successful Design Moving To New Automaker, Expected To “Design” An Utter Knockoff Of Original Success

Exciting New Marketing Alliance With Foust, Pastrana, Block, And/Or Limp Biskit To Reach Vital New Demographic Of Basement-Dwelling Mooks Whose Parents Occasionally Purchase Pre-Owned SUVs

Those are the usual suspects, and although they are all banal at best, they are not actually evil. The press release of which you are about to read, however, is different. Be warned. You are about to cross the line beyond which there is no return. Clicking the jump may, in fact, summon the Elder God itself, the horrible, animate survivor of the distant aeon…

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Conventional wisdom says that the Chinese will suck all the know-how out of their foreign joint venture partners, and once they are through with them, they’ll discard them like Dracula a bloodless virgin. As a thank you, the Chinese will flood foreign countries with cheap Chinese cars. The trouble with conventional wisdom is that it is rarely true, or wise. Actually, the Chinese are now worried that the foreigners amass too much power. “Foreign car producers have begun to take more control of their joint ventures in China, sidelining their Chinese counterparts from business partners to factory providers,” China Daily writes today. China Daily is owned by the Chinese government. Read More >