GM was the first automaker to experiment with new-car sales on Ebay, in a grand experiment that resulted in an undisclosed number of sales (estimated at between 20 and 50 actually sold through eBay). GM’s Mark LaNeve insisted at the time that the program led to sales not logged through Ebay, but then he was booted from GM about a week after GM’s Ebay experiment fell apart. Which makes Tom Loveless, the head of Kia’s US sales operation a brave man; with only this single, discouraging precedent, Bloomberg reports that Kia is diving into Ebay sales… and unlike GM, it’s not limiting the experiment to California.
Category: Marketing
The Nissan Murano may start at a reasonable $28,500, but stepping up to the recently-announced CrossCabriolet version will set you back a healthy $46,390 (before $800 destination charge) according to Nissan ‘s website. That makes it the second most-expensive Nissan after the GTR, and it comes in only one trim level (with navigation, heated everything, a Bose system, HID headlights and more). So, why wasn’t the CrossCabrio released as an Infiniti again?
Have you ever wondered what would happen if a man went out in the streets, throwing money in the air? Handing money out to passer-bys? Well Nissan decided to find out and hired an actor to do just that. It has created quite a ruckus! In more ways than one … Read More >
The U.S. auto industry went to the brink. It was rescued by massive amounts of taxpayer money. Brands, factories and dealers shuttered. The business went through traumatic changes. But one thing has not changed: The antiquated way of selling cars. No, I’m not talking about selling cars via the Internet or Costco. I’m talking about build-to-order. A.k.a. “mass customization.” It’s not a pipe dream. It’s done every day. Just not in America. Read More >
Looking for an electric car in the $33k price range (before tax credits)? Starting soon you will have two options: Nissan’s Leaf, a 100 mile range, four-door, US-made compact hatchback or Wheego‘s LiFe, a 100 mile range, electrified Chinese city car that is barely distinguishable from the Smart ForTwo. Can you picture many Americans picking the Chinese Smart clone over the Nissan? But Wheego, which previously sold only Low Speed Vehicles, is undeterred. The company claims it will start selling the 70 MPH top-speed LiFe next month… even though AN [sub] reports that the LiFe hasn’t completed EPA certification. Meanwhile, we still haven’t seen a US crash test of the Wheego or the Shuanghuan Noble it’s based on… so we have to rely on questionable Chinese vids like the one above (where’s that airbag?). Wheego is going to need some seriously slick salesmen to make the pitch on this car…
Chrysler has announced that the 2011 Fiat 500 1.4 Pop will start at a base price of $15,500 (before destination) with Sport models starting at $17,500 and Lounge versions starting at $19,500. All models are powered by Fiat’s 1.4 liter MultiAir engine, making 101 HP and 97 lb-ft of torque… and luckily the little engine has only 2,400 lbs to move. The base model gets 15″ steelies, cloth and a CD player, while the Sport model adds 16″ alloys, remote keyless entry, cloth/vinyl sport seats and steering wheel, sport suspension and a lightly modified exterior. The range-topping Lounge trim gets 15″ alloys, a Bose stereo, the Microsoft-based “Blue&Me” hands-free media system, premium cloth seats, a glass roof, body-color side moldings and chrome accents as well as a standard automatic transmission and automatic climate-control. Check out the three versions at Fiat USA’s new site… and hit the jump for Fiat’s just-announced list of US-market dealers.
According to a GM press release, the 2012 model-year version of the Buick LaCrosse is dragging a skeleton out of the GM marketing closet: the mild hybrid. But don’t you dare use the “m” word… it’s the eAssist.
Mated to a 2.4L Ecotec direct injection four-cylinder engine and next-generation six-speed automatic transmission, the eAssist system uses power stored in the battery to provide needed electrical boost in various driving scenarios, optimizing engine and transmission operation. An advanced 115V lithium-ion battery and latest-generation 15-kW motor-generator unit help increase fuel economy through:
- Regenerative braking, which provides up to 15 kW of electricity to charge the battery
- Providing up to 11 kW (15 hp) of electric power assistance during acceleration
- Automatic engine shut-off when the vehicle is stopped
- Aggressive fuel cut-off during deceleration down to zero vehicle speed, enabled by the torque smoothing provided by the motor-generator unit
- Intelligent charge/discharge of the high-voltage battery.
But most importantly:
While the eAssist system shares the same basic belt-alternator-starter configuration of previous BAS designs, it delivers more than three times the power and is much more capable than the previous-generation BAS system.
Buick says this will be the standard powertrain option for the LaCrosse starting in 2012, and along with aero and tire tweaks will loft the model’s mileage to (shout it) 37 MPG highway and (whisper it) 25 city. The price: 65 lbs and a $2k-$3k sticker increase to “about $30,000”. The Lacrosse has sold well this year (by recent Buick standards… 52k sales year-to-date), and the LaCrosse’s average transaction price is reportedly sitting at $32k… but that doesn’t mean this isn’t a gamble. The question now: will GM also drop a two-mode hybrid in the LaCrosse as threatened?
A few days ago the BBC reported that, officially, Russia was losing 1 trillion rubles (that’s about $32.5b to you) due to corruption. Also coming 154th on the corruption perceptions index does not help matters, either. “Gigantic sums of money are being pocketed by officials and dishonest businessmen,” said Russian President Dmitry Medvedev, “Deal with them and put them in prison – there is no other way out.” So it sounds like President Medvedev is serious about dealing with corruption. He starts with a foreign company with deep pockets: Daimler. Again? Read More >
When I was younger, I never thought I’d ever say “I don’t understand young people these days”. But sure enough, the other day I said the exact phrase when a friend’s daughter was explaining why X-Factor (American Idol) is the greatest show on TV. Maybe I won’t understand music matters (I think Golden Earring and Mike and the Mechanics is trendy) but at least I’ll know what young people find fashionable in the car world. Erm…not quite… Read More >
The strange looking vehicle on the right is a European-spec Mitsubishi i-MiEV, a 63 HP, 75-100 mile-range electric vehicle. The strange looking vehicle on the left is a US-spec Mitsubishi i-MiEV, specially “improved” for the US audience. USA Today puts it best, reporting
The iMiEV for the U.S. will be — surprise, surprise — bigger than the ones it sells in Japan and Europe. That’s because Americans are fatter.
In case you’d forgotten. No word on just how much bigger the i-MiEV needed to become in order to “meet the expectations of U.S. consumers,” but considering the apparent necessity of grafting on a slack-jawed underbite, one hopes the difference is noticeable on the inside. We’ll find out for sure at the LA Auto show, but in the meantime, hit the jump to find out what we hope doesn’t grow as the i-MiEV slips into something a little more American.
Thought the idea of a four-door coupe was confusing? How about a five-door coupe? Or, is that a four-door shooting break? While the debate rages on, Mercedes has announced that it will produce a wagon version of its CLS four-door coupe, because, as the video above states
Mercedes is committed to the development of the coupe.
To develop the coupe you must destroy the coupe… or at least the significance of the word “coupe.” By that measure, Mercedes has done quite nicely with this car, and it doesn’t look half bad either. We’re just starting to get a little worried about where all this coupe “development” is going to end up.
Fleet sales data can be some of the toughest numbers to find, but thanks to a post from commenter GarbageMotorsCo, we’ve got some pretty comprehensive numbers for last year’s fleet performance [courtesy: automotive-fleet.com, PDF list here]. Overall fleet levels have been higher this year, but by identifying the most popular vehicles with fleet buyers (in terms of fleet sales as a percentage of overall sales), we’ll at least have some hints about this year’s performance. To help give a more accurate picture, we’ve left out obvious commercial vehicles (mainly large vans, and the queen of all fleet queens, the Ford Crown Vic (95% fleet)), as well as discontinued models like Chevy Uplander (57%) and Pontiac G6 (44.7%). We also left out hybrid or CNG versions of nameplates. Two vehicles with limited sales last year (GMC Terrain and Kia Forte) are on the list, even though they may not be on a similar list for 2010 (the Honda Insight is not on the list, despite selling all 193 of its 2009 sales to fleets). Hit the jump for our full list.
Yes, things have changed in the world of trucks. Selling Chevrolet pickups was once a simple task, requiring little more sophistication than the average locker room put-down. In this now-bygone time, spokesmen for Chevy trucks were football players, and advertisements either showed a Silverado busting some dirt, or a Ford owner flitting about like Ryan Seacrest at a Justin Bieber concert. Overt, in-your-face masculinity was the currency of this era in truck advertising… until Dodge went and ruined it all by raising macho truck-ad values to the level of the absurd with its laughable “My Tank Is Full” spots (to be fair though, the paradigm was collapsing under its own weight anyway).
All of a sudden, an earnest repetition of hard-working, masculine values alone just wouldn’t cut it in the world of truck advertising anymore. What truck ads needed was a little bit of irony. Some humor to go with all the horsepower numbers, the celebrations of rugged durability, and yes, even the childish put-downs of the competition. So Chevy watched a lot of “Old Spice Guy” ads, hired some comedians and made it happen… with hilarious results.
Read More >
Pity the Buick Regal GS. Since the idea of a hotted-up Opel Insignia was floated for the US market, fans imagined that Opel’s epic Insignia OPC would be headed stateside, complete with 325 horsepower, 2.8 liter turbocharged V6 and all wheel drive. Buick reps quickly ruled out the turbo-six engine, as GM’s corporate order demanded that the engine be limited to “premium” Cadillac and Saab models. Then we found out that the Regal GS would have the same turbocharged Ecotec four-cylinder engine found in its Regal Turbo sister model, tuned from 220 to 255 horsepower, leading us to conclude that
That engine can reportedly be tuned to an easy 310 hp and 300 lb-ft of torque, making the “base” Regal CXL with the 220 hp 2.0T engine a much smarter buy. Unless the idea of tuning a Buick is simply more cognitive dissonance than you can handle. Otherwise, the only thing the GS really brings to the table is AWD and a bodykit with more front-end venting than the United States Senate.
Well, now it’s time to knock another item off the list: Automotive News [sub] reports that the GS will not get AWD because
We really don’t think consumers will want that feature… It does take away from some of the performance capability of the vehicle.
Which is doubly strange considering that AN is forced to note that
The Regal GS will accelerate slightly slower than expected, with estimates having it reach 60 mph at less than seven seconds. In January, executives said the production car would accelerate about one second faster.
D’oh! With the Regal Turbo hitting 60 in about 7.5 seconds, it’s beginning to look like the GS really is all about the bodykit. The saddest part of all this: the GS will still technically be “the sportiest Buick ever,” and will certainly be marketed as such, just as the Regal Turbo is now.
Well, there’s nothing quite like being wrong, is there? Exactly a week ago I registered my (somewhat hesitant) support for Chevy’s new tagline, “Chevy Runs Deep,” and though I still believe that the tagline itself is better than anything else GM’s marketers have dreamed up in a while, I probably should have waited for the brand’s ads to come up out before weighing in. After all, any good (or good enough) idea is only as good as its execution… and these ads really don’t seem to move the game past some of Chevrolet’s previous cornball ad efforts. The main ad in the series (above) is as bland as an Impala’s interior, and does nothing to inspire respect for Chevy in contemporary (read: post-bailout) terms. Can “the strength of the nation” be found in every Chevrolet? If so, does that strength refer to something other than the government money that kept Chevrolet from the scrapheap of history? Instead of inspiring a bold approach, it seems that the “Don’t call it Chevy” moment simply pushed Chevy’s advertising back into gauzy pseudo-patriotism of its recent past. But don’t take it from me… hit the jump for a sampling of the latest Chevy Runs Deep ads.
Read More >












Recent Comments