According to Automotive News [sub], both General Motors and Hyundai-Kia have reduced their fleet sales percentages in the last year, as the two firms seek retail-level pricing for their recently-improved products. Ford and Chrysler? Not so much. As the top-selling brand in the US, Ford is simply using fleet sales to boost itself to the top of the pile. Winning the annual sales volume race is good for morale, but The Blue Oval should be careful not to delude itself into unrealistic expectations. For Chrysler, on the other hand, the continued practice of sending 40 percent of sales to fleets is big, big trouble.

Not only has Chrysler been barely making its minimum “survival volume” numbers (and some months, not), it also had a “come to Jesus” moment on the fleet issue back in April. At the time, Chrysler swore it would limit fleet sales to 25 percent of overall volume, but since that announcement, its fleet percentage has held steady at around 40 percent. For a company on the brink, the lost profits are just as important as the lost credibility. Meanwhile, each new Chrysler that ends up in a fleet cements the perception that Chryslers are the automotive purchase of last resort. And at this point, the perception probably isn’t too far from the truth.

What does the line “It’s More Car Than Electric!” mean? Beats us, but apparently it’s supposed to make you want to buy a Chevrolet Volt. Maybe “The electric car you can just put gas in on those days when you’re not giving a crap about the environment” was too long. Perhaps “It’s actually a series hybrid” didn’t pop with consumers. And maybe “Avoid the scary Range Anxiety® you get with ‘real’ electric cars” was too aggressive. All we know is, GM has registered “It’s More Car Than Electric,” and it’s time to get used to it. Meanwhile, how did we not find the ad parody above sooner?

In its retooling announcement for the Orion assembly plant, GM notes that

Orion will be the home to Chevrolet’s new small car and Buick’s future compact sedan – the all-new Verano.

What’s interesting is that GM doesn’t call the “new small car” the Aveo, even though it’s shown near-production versions of the new model bearing the Aveo name at several auto shows. Sooner or later, GM will have to start sticking with consistent, memorable nameplates in order to build up the kind of loyalty enjoyed by models like Accord, Camry, Civic and Corolla. Which would suggest that an improved Aveo should be called the Aveo, and that the new Opel Astra-based Buick Verano should be called something less instantly forgettable. We’ve speculated about what a three-door Buick Astra hatch might be called, but this Verano plan calls for an intervention. Help GM keep Buick from sliding into 90s-era ambivalence by improving on the narcoplesy-inducing nameplate Verano. It doesn’t have to be a heritage nameplate, but it should be something that makes the brands foray into compact cars seem like less of an afterthought. And that will be just as good four generations from now.

First of all, the Nissan Juke really is a fun car to drive. The engine’s an absolute cracker, and the chassis is shockingly composed. Too bad it’s impossible to mention the car without a full-blown war breaking out over its controversial styling. As I noted in my review, Nissan is unabashed about targeting a specific demographic with the Juke, and a number of practical concerns were overlooked in order to please what Nissan calls the “urban experience seeker.” In this video, Nissan’s Alfonso Albaisa shows that the Juke’s design is also a product of this intense focus on 30 year-old guys. Plus, counter-intuitively, a desire to forge a more cohesive design language across Nissans product portfolio. Had Albaisa and his team designed the Juke with more universal values in mind (but with the same widened Versa chassis and 1.6 liter direct-injected turbocharged engine), it’s tempting to believe they could have made a truly iconic automobile. And this is coming from someone who more or less fits the Jukes target demographic.

Once upon a time, there was a Volkswagen executive who couldn’t figure out how to get American consumers emotionally invested in his brand. Then one day it hit him: why not re-skin the Golf as a Beetle? It could be less practical and efficient than its donor car, but baby boomers would buy it in Costco volumes anyway, for the sheer gauzy nostalgia of it.  After flogging that Beetle for 12 years, through two successive updates to the car it was based on, it was time to update the old classic. But how?

Luckily history had an answer. Following the example of Beetle tuner/modders at the end of the original Beetle’s lifespan, VW apparently chopped the roof, exaggerated the fenders and called it good. Perhaps with the goal of making for a more “original” feel, the windscreen appears to have been moved back as well. Unfortunately tough, the change simply emphasizes the front-engine proportions, making the end result more reminiscent of a Morris Minor than the ur-Käfer. But, as the Volkswagen executive had learned by now, Americans don’t notice that stuff. The only remaining problem: how to avoid calling it “The new New Beetle.”

The Countryman is a game-changer for us. We are going from extra-small to small

With sales of its aging city car circling the toilet, Roger Penske’s Smart USA has reached a deal with Nissan to sell a Smart-branded version of a Nissan-developed four-door B-segment car, likely the Versa. Though Penske’s organization apparently pushed for and announced the deal, and the model will be exclusive to the US, the Detroit News calls the move “part of the growing cooperation between the Renault-Nissan Alliance and Daimler AG.” Penske says

We were not amused (to coin a phrase) at Ford’s decision to tax fans of the hatchback by adding $500 to the price of its five-door Fiesta and forthcoming Focus. And rather than following Ford’s example, GM has priced its CTS-V Sportwagon some $475 cheaper than its $63,465 CTS-V sedan, by starting prices for the unique muscle wagon at $62,990 (including destination). Needless to say, we love the wüchtig, 556 HP CTS-V, so the prospect of a distinctively be-hatched version for less money is like catnip here at TTAC HQ. On the other hand, our beef with Ford has to do with its refusal to offer the practicality of a hatch at the base price point, and that argument doesn’t really hold water in the tire-smoking world of supercharged V8 rocketships. Moreover, $475 doesn’t exactly make much of a difference when you’re talking about a car that costs the equivalent of four base Fiestas. Still, we like to think of this as a win for the wagons… if only in principle.

It’s not that the ad itself fails to mention the car it’s actually promoting, namely the Subaru Legacy. After all, if Subaru wants to entertain enthusiasts without actually indulging in the kind of gauzy praise they lampoon so effectively here, that’s fine by us. No, the only problem with the whole “2011 Mediocrity” campaign is that Subaru’s own Tribeca was clearly styled by the very designers they mock in this spot. And in this day and age, bland, uninspired crossovers are at least as lampoonable a cliche as the bland, uninspired sedans that Subaru slams (and which earned Toyota the cash for a 16.5% stake in Subaru’s parent company). Still, this is a ballsy move for a brand that is already growing like gangbusters in the US, and it shows just how far off the mark Volkswagen’s current attempt at US market growth is likely to be.

Tickets for Ford’s 2012 Focus (coming next spring) start at a Cruze-pipping $16,270 (destination charge not included), but that’s for a “S” Trim four-door sedan with “100A” equipment (rear drum brakes, manual air conditioning steelies). In other words, as with the Fiesta, Ford has made its “come-on-in special” version of the Focus sedan-only. Move up to the “SE” trim for an apples-to-apples comparison, and you find that the Focus hatch carries the same $795 “hatchback tax” as the Fiesta. SE Sedans start at $17,270, while the SE hatchback starts at $18,065 (Sedan pricing in PDF here, Five-Door here). Meanwhile, “Titanium”-spec Focii are knocking on $23k, at which point you’re getting the same 2.0 GDI as the base model, while Cruze customers venturing into similar price territory will have upgraded to the well-received 1.4 Turbo. So why is it that the hatchback tax bothers me the most?

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BUMP.com: Who BUMPed Me? from BUMP on Vimeo.

Cars may be battling with communication technology for the hearts and minds of the youth, but at least we’ve got a handle on the downsides of our internal-combustion (or, increasingly, not) friends. Cost, pollution, risk and overall coolness deficits can, given a responsive industry, be battled. On the other hand, we’re only just learning about the endless creepiness that comes from limitless connectivity (stop me when I start sounding like someone who just enjoyed a week away from the internet). Take, for example, the latest attempt to fuse social media with cars: Bump.
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The ad shown above seems to cement a sad reality for automotive enthusiasts: the objects of our passion are no longer considered the cutting edge of material culture. And this reality is reflected is reflected in more than just ads for mobile phones, the object that appears to have replaced cars as the touchstone of youthful cool. For a broad array of reasons, young people (the traditional arbiters of cool) are less obsessed with cars and car ownership than they once were. Even automakers themselves are rushing the automobile to the scrapheap of history by seeking to load ever more phone-like capabilities to cars, a trend that both fuels phone mania and disinterest in driving as an intrinsically rewarding experience. But, it seems, that cars can still be cool after all…
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I sit here in China, where supposedly the police is glued with one ear to my door and has directional microphones beamed at my windows. Looking and listening to America, I can only shake my head. No authorities needed. We are self-policing. Where did the great times of the 70’s and 80’s go? Where is true freedom of speech hiding? Pretty much nothing can be said and done anymore for fear of insulting someone, somewhere, somehow. The other day, we showed two car ads, made for network TV, and all hell broke loose. “Too racy!” “I will get in trouble with HR when I watch TTAC during work!” “Sexist!” Read More >

In a new ad sponsoring all kinds of programs, on regular and cable TV, Nissan is taking the competition by the horns. In their new ad touting their Livina 2011 (pics here), they directly attack GM, Honda and Fiat. Yes, they cite their competitors by name and even put their logos and cars in the ad.

In Brazil, this is almost unheard of. Back in the 90s Pepsi did a South American version of the coke wars. Some beer companies soon copycatted them. However, the ads were pulled quickly and I had the impression people were not impressed with such tactics. Read More >

As part of its quest to become the world’s largest auto maker, Volkswagen decided to design and engineer a pair of sedans specially for the American market. Compared to VW’s traditional, Eurocentric products, the new sedans will be larger, less sophisticated, and cheaper. The first of these, the new 2011 Jetta, has now arrived. It starts at $14,995 (plus $770 for destination), a substantial $2,590 less than the 2010 Jetta and also less than many other compact sedans. A German-engineered sedan for less than $15,000 certainly got everyone’s attention. Which was of course the point. But is it a good value? Read More >