Your humble editor will be appearing on America’s Nightly Scoreboard on the Fox Business channel today at 7:30 PM Eastern (4:30 PM Pacific) to discuss my NY Times Op-Ed on the Chevrolet Volt.
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As much as we web-based types like to smirk at the slow death of the traditional media, the real truth seems to be that, more often than not, the internet is more of a training ground than a final destination. So it is with former TTAC reviewer Jonny Lieberman. Jonny has worked at a number of automotive blogs, including a stint at TTAC that stretched from February of 2006 to January of 2009. After TTAC, Jonny went on to become the Associate Editor at Autoblog, where he primarily focused on road test reviews. Having worked his way to the biggest car blog out there, Jonny’s ambition has taken him beyond the internet to the world of print journalism, and the halls of Motor Trend where he will become Senior Editor. In his farewell piece at Autoblog, Jonny looks back at his time in the autoblogosphere, and notes
I’ve worked at some sites filled with mega-friendly people that weren’t capable of pouring piss from a boot. Other places were hyper-competent and staffed almost totally with assholes.
Anyone want to bet that the second sentence wasn’t written with TTAC at least partially in mind? And though Jonny was never the most confrontational writer at TTAC, we certainly hope that he will bring at least a tiny bit of TTAC’s take-no-prisoners ethos to Motor Trend. Or at least the raw enthusiasm embodied in such TTAC pieces as his Audi RS4 review. Either way, his hiring helps prove that even the buff books are looking to the internet for fresh blood. The autoblogosphere may not replace the print magazines, but it cant help but have a profound effect on it. Hopefully for the better.
Noticed that things have been a little slower around here this week? Yes, well, it’s summer and I’m much harder to motivate in the summer. Also, I’ve been working on this op-ed on the Chevy Volt for the New York Times. My conclusion on the Volt?
In the end, making the bailout work — whatever the cost — is the only good reason for buying a Volt. The car is not just an environmental hair shirt (a charge leveled at the Prius early in its existence), it is an act of political self-denial as well.
If G.M. were honest, it would market the car as a personal donation for, and vote of confidence in, the auto bailout. Unfortunately, that’s not the kind of cross-branding that will make the Volt a runaway success.
The walrus is famous for being immense, powerful, and oddly lugubrious, and for having a mouth that looks like Wilford Brimley after nine hours of cunnilingus. Ditto the Lincoln.
Vanity Fair’s Brett Berk channels his inner Robert Farago and comes up with one of the more memorable metaphors we’ve heard in some time. Word to Berk: PR folk don’t tend to celebrate the metaphorical marriage of the ridiculous and the sublime as much as… well, everyone else. As we’ve learned the hard way here at TTAC, sexually-tinged metaphors can get you cut off from the press car gravy train faster than you can say “flying vagina.” On the other hand, devastatingly accurate metaphors delivered with little regard for their consequences have a way of endearing you to a the best kinds of readers. And that, after all, is what this whole auto writing this about. Consider us inspired!
We didn’t make it down to the first meeting of the NHTSA-National Research Council panel tasked with studying unintended acceleration, but apparently we weren’t the only ones. A scan of the MSM confirms that a number of “more study is needed” stories were filed for the occasion, a good two weeks ago now, but we’ve been pointed towards the presentations for that meeting [available for download here, all 128 slides in PDF format here], and we feel comfortable drawing a few conclusions from them. In fact, we’d even argue that this data puts a lot of the controversy over unintended acceleration in Toyotas to rest.
Chrysler’s Ed Garsten breaks the last bit of bad news TheFirehouse will ever have to spin:
I wanted to let you know that on Wednesday we’ll be closing the doors at TheFirehouse.biz, our media-only blog…
We had a great time posting things you wouldn’t dare put in a news release. Things like “Friday Night, Gotta Go,” an explanation of the company’s potty break policy in response to a minor flap at one of our competitors. When coverage of recalls at domestic automakers seemed out of whack, compared with coverage for recalls by foreign companies, we listed every recall by a major Japanese competitor that had previously won a free pass in the press, and pointed out that indeed, they had recalled many, many more vehicles than the Detroit bunch.
Our biggest blowout was calling out “Big Oil” for artificially propping up fuel prices.
Over time we were playful, pointed, and took great glee in “guiding” journalists towards positive results hidden in those monthly sales reports.The brick and mortar firehouse during the auto show has been gone for a couple of years, a victim of financial realities, and now we’ve made the tough, but logical decision, to shutter the virtual version.
O Noes! Where, oh where will the internet get its coveted Chrysler spin on the automotive industry?
Google Trends says it’s so, according to gm-volt.com [via Autoblog]. The Leaf also has 54,000 Facebook fans to the Volt’s 24,000. Plus, the Leaf has 130,000 people on its official “interest list” while the Volt boasts a mere 42,000. The danger here: that Leaf beats the Volt to becoming the EV segment’s first successful brand, earning it “the new Prius” status that Bob Lutz so badly wanted to bring home to Detroit. [Hat Tip: gslippy]
The auto enthusiast community is far too fragmented to ever achieve real consensus on any issue, but if there’s a single authority on performance-oriented cars, it’s Britain’s enthusiast bible evo Magazine. So when evo bashes an enthusiast-targeted model, it’s usually worth taking note of. The latest print issue of evo includes a Chris Harris review of Audi’s range-topping RS5 coupe [online summary here], the 444 hp, V8-powered flagship of its A5 lineup, and from line one the reader can tell that something is rotten in the state of Quattro GMBH. Harris describes an attempt to blow the doors off a 328 hp S4 camera car, only to find that, three gears later, his $15k more expensive coupe had barely gained any ground on the supercharged V6-powered S4. So, what gives?
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About a half-hour after TTAC’s 15 Years of Compact Car Sales graph went up today, the normally enthusiast-oriented car blog Jalopnik gave the internet its own take on compact-car segment analysis with a post titled The Ford Fiesta Will Dominate The Small Car Segment. Some might question how this is supposed to jive with Jalopnik’s alleged commitment to “awesomeness,” but our concerns are far more prosaic. Examples: the absence of the Fiesta’s actual competitors like the Honda Fit, Nissan Versa and Toyota Yaris, and the absence of interior volume comparisons which would expose this “comparison” for the fraud it is. And that’s just for starters…
I received a love note from (former TTAC scribe) Frank Williams that was more than a little irk-inspiring. Frank still reads AutoWeek, but that’s not a big deal: he noticed that Senior Editor Mark Vaughn’s column on the print rag is called “Piston Slap.” Or to put it in his own words:
“I don’t know how long he’s been using it, because this is just bathroom reading material that I toss as soon as I finish so I don’t have any back issues to look at. However, I’ll bet your use of the title predates his. Sounds like the making of a snarky blog to me.”
With ballot initiatives and other possible legislative action threatening to put a major photo enforcement company out of business, an effective public relations strategy has become the firm’s top priority. Redflex Traffic Systems on Friday had its former corporate spokesman, Michael Ferraresi, return to writing about the industry for the Arizona Republic newspaper, which covers the battleground market of Phoenix.
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Former Ford exec Ann Doyle sure seems to think so, penning an op-ed in the Detroit Free Press titled Another female auto executive bites the dust. Her thesis?
It took General Motors executive Susan Docherty 24 years of blistering hard work to build an impressive career in one of the toughest leadership laboratories for women: the global auto industry. It took GM Chairman and CEO Ed Whitacre only six months to nearly destroy it.
Given how closely GM has embraced identity politics when it suits its purposes, Doyle’s suggestion is kind of a big deal. But is there anything to it?
Chief Engineer for GM’s Corvette program Tadge Juechter probably didn’t blow any minds by pointing out that car magazines have reached the point where lying (or at least printing disingenuous information) in order to goose interest in their upcoming issues has become standard procedure. He sure did get a chuckle out of the assembled Corvette nuts though. Meanwhile, don’t hold your breath for a V6 (or mid-engine, or hybrid) Corvette… no matter what Automobile Magazine might tell you.
UPDATE: Automobile Magazine fires back after the jump.
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Today, we’re setting the way-back machine for 1999 for an ABC “exclusive” behind the scenes of General Motors. Rick Wagoner is in charge, market share is dropping and the Aztek still hasn’t emerged from its camouflage. It’s a more innocent time, as evidenced by ABC’s breathless, toothless reportage, and it makes for good nostalgia and good schadenfreude. Does it get any better than that?
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Maybe I’m showing my age here, but my definition of the term “younger” clearly doesn’t match that of The LA Times (though the age of the driver pictured is not given). And it’s not just the photo editor either… Read More >
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