Blogging, like most human pursuits, is perennially torn between two competing impulses: getting paid and keeping it real. On the internet, where the basest pandering tends to yield the most bounteous rewards in traffic (if not discourse), the temptation to lose focus in search of new traffic is ever present. In a striking piece entitled “The Awesomeness Manifesto,” Jalopnik Editor-in-Chief Ray Wert admits that over the past year (or so) he and his website have strayed too far from the path of realness. The impetus for the decline in standards: pressure from Gawker bosses, and what he paints as a year of post-carpocalyptic malaise.
A year ago this month, I caved. I did what I was told, dampening our smart and snarky voice. I moved Murilee from daily to weekend duty and let go of many new names. Instead of looking forward while remembering the past, I forced my overworked and undersupported team to stumble blindly across the post-Carpocalypse automotive desert. We chased the same carrot as Autoblog, Motor Trend, and the rest, pursuing what we were told was the “growth segment” of the automotive universe — general consumers and non-enthusiasts…. we were hungry for cheap traffic, and we gorged, competing over meaningless press releases and page-view-whoring galleries because there was nothing else on the table. And dammit, we were good at it.
The good news is that Wert says he’s sorry. Jalopnik, he says, will once again focus on “a new breed of enthusiast… waiting to be freed from the shackles of a crossover culture.” The not-so-good news?
Getting a car like the Volt on Jay Leno’s Garage seems like a no-brainer. America’s patron celebrity of car obsession has the gearhead credentials to help explain the Volt’s positive attributes, and the enthusiasm to draw a very different crowd than the usual Volt fanboy sites. And yet from the first, the Volt’s visit to automotive Valhalla seems to have chief engineer Andrew Farah in permanent flinch mode. Leno is never overtly hostile (alá Letterman), but from his comparison of the Volt to a 1916 Owens Magnetic, to his assessment that the Volt is “not a tiny car,” you can’t help feeling that he thinks it’s all a bit of a joke. It’s a four-seater. Literally. They’re shooting for a 2,900 lb weight goal. Your mileage may vary. The hood is held up with a stick. What is the deal with that? Like any comedian, Leno’s only as good as his material. Luckily, the yawning chasm between the modest reality of the Volt and its relentless hype is fertile ground indeed.
It’s getting late in the game today and we’re down a couple of points, so its time to go for a double. Thanks to an easy pitch from the UK government and AutoBlogGreen, I’m going to swing. The Nanny State Incarnate is encouraging local UK governments to introduce blanket 20 mph speed limits in all residential area. And ABG picks up the story from Autocar and adds its own little brilliant addition to the story: its going to save fuel. Now how is it that a writer for the biggest little green blog in the land doesn’t know that cars are way less efficient at 20 mph than at their peak efficient speed of somewhere between 35 and 50? And there’s more; in fact this might well be a triple: Read More >
It’s easy to blame GM’s new Chairman and CEO’s recent webchat performance on the format. Webchats invariably combine the awkward claustrophobia of conference calls with the eloquent clarity of text-messaging, for a match made in communication hell. That’s no place to properly explain what the NSFW is going on with your company. Especially when you have yet to comment on the “Opel drama,” “palace coup,” “tilt-a-executive,” and “getting in bed with the Chinese” storylines (among others). Needless to say, the MSM is not amused. Nor, frankly, am I. Which is why today’s quote of the day is actually nine days old.
What’s that you say? Chrysler’s planning on spending $170 per projected vehicle sale on advertising next year? That could be as much as $1.4b! Well, we can’t give the Journey a prize for obvious reasons, but they do have a new Ram out this year… Truck Of The Year it is!
Autoextremist Peter DeLorenzo is an interesting figure in the auto commentary landscape. Though TTAC has often taken the pioneering car blogger to task for inconsistencies (especially during bailout mania), it’s no surprise that DeLorenzo’s ability to see things as they are comes and goes. After all, the guy is the quintessential insider’s outsider: as a former marketing and ad man, the Autoextremist is always in the Detroit tent… the only question week-to-week is whether he’s going to be pissing out or pissing in. Well, this week the deluge is headed straight for the part of the tent occupied by GM’s new CEO Ed Whitacre and his activist board. And it smells of well-aged vintage Deathwatch.
But before I get into Whitacre’s executive moves, you’re probably gathering I’m not buying “Big Ed’s” act, and you’d be right. After doing some digging around Whitacre’s previous executive life at AT&T, it’s easy to come away with a highly unflattering portrayal of GM’s “interim” CEO. First of all, the “aw shucks I’m just a country boy who has a few good ideas” persona is total bullshit. In his previous executive life Whitacre was known as an arrogant know-it-all who was never wrong, never listened to reasoned advice and who brought absolutely nothing to the table of his own on a day-in, day-out basis. Shocking? Hardly. Anyone who thinks The Peter Principle isn’t alive and well in corporate America today is kidding themselves.
When Rolls Royce’s PR folks told Autobild that the Phantom Coupe was the sportier model in the lineup, they probably didn’t expect the German magazine to treat it like a GTI or Type R. But they did. The result? Er quietscht, er qualmt, er quält sich (or, as Google Translate hilariously puts it, “he squeaks, he smokes, he torments himself”), say the Germans, before concluding that “there is a little bit of BMW in this Rolls-Royce after all.” And in the proud tradition of German car reviewing, comparing any car to a German car is as high as the praise gets.
The following is a piece called “What We Wear” by Alex Law, reprinted from the Automobile Journalist Association of Canada’s November 27 “Mini Newsletter.” Read More >
Thank goodness for Autoweek. Someone has to ask the goofy questions that turn internet forums into raging wildfires of obtuse wishful thinking, and A-Dub is there to lay it all on the line. The latest episode centers around a line from Ralph Gilles’ press release on the new Viper ACR:
When we have partners across the ocean who are known as the best sports-car makers in the world, the future opportunities are huge
Which is like giving a two-thirds of a through-the-clothes handjob: just plain mean. If disappointment undimmed by crushing obviousness isn’t your thing, skip the next bit.
I was wandering the GM Heritage Center with Jaguar designer Ian Callum (yes, a write-up of that interview is coming), when a Cadillac PR man took me aside and offered to have me flown down to Los Angeles to “check out” this new CTS Coupe. My initial reaction was surprise that the offer was made at all. My second was to explain that I couldn’t possibly accept airfare. TTAC has a strict disclosure policy, and our Best and Brightest would doubtless take a dim view of any coverage made possible by an OEM picking up an airfare tab. Especially if I actually like the car, I explained, such a disclosure would create understandable skepticism. Paying TTAC’s way will always be self-defeating. Still, I thought, LA isn’t that far. I remained tempted to make the trip on the TTAC tab, right up to the point where I realized that by “check out,” Cadillac did not mean “drive.” An invite arrived, clarifying that this was an “opportunity to see the car before the LA Show and to visit with Bryan Nesbitt, general manager of Cadillac and Clay Dean, director of design for Cadillac.” No thanks. I saw the CTS Coupe before the LA Auto Show… in a Cadillac advertisement. Thanks for the invitation, Cadillac… but TTAC needs to drive something to drag itself away from the keyboard.
No, General Motors is not paying back the taxpayers, nor will it ever fully… it’s more like a partial refund. That’s not exactly fresh news around here, but the Grey Lady called wanting the breakdown. So here it is. Just don’t ask how they misspelled the byline.
Ford illustrates the ugly side of social media-based advertising: exploiting and promoting baseless prejudices by reprinting ignorant opinions. Like this misguided and misleading “thank you” posted at Thefordstory.com.
I am here today because 5 years ago, I was driving my 1993 Ford Ranger XL. Thats a midsize truck, but not midsize in saving my life. I have not ever written about this before, but I thought Ford (and all its engineers) would benefit in knowing that they have been instrumental in saving my life. The reason I can say this with certainty, is because of the nature of my car crash. I ask you, if you were broadsided at 60+ ( I was on a highway in Ca) and all that saved you was your vehicles chasis..if you were driving say, a Honda..would you be here reading this?? Maybe, but not likely. All that happened to me was, I had a heck of a bent truck frame (rear suspension) and a minor seat belt bruise! I almost tipped the truck over on its side, I was hit that hard..but luckily, she righted herself in time! (I know its silly, but you got to name your trucks) This was my first Ford, and god willing not my last. I may have lost traction, due to the road being wet..but I tell you I would not be soo lucky driving anything other than a Ford. Thank you for all your hard work and dedication. I just thought it would be nice to tell someone. Thanks..I could never be more grateful for your company, God bless you.
Your friend,
Rose
[Note: the Ranger pictured above is not the one from the wreck]
When Pontiac’s infamously retina-searing Aztek pops up in popular auto industry analysis, it’s usually as little more than a throwaway punchline. So credit Thebigmoney.com‘s Matthew DeBord for trying to leave the Thesaurus entry for “ugly” out of a recent piece dedicated entirely to one of the great modern styling miscalculations. Unfortunately, his admirable restraint serves only to further a wholly unsupportable thesis:
GM needs to remember the Aztek, because it represents the kind of risk-taking design that the post-bankruptcy firm will need to go forward. The temptation for the New General will be to copy successful market formulas, rather than try to define new market segments.
“U.S. encouraged by Fiat plan for Chrysler,” runs Reuters‘ headline, attributed to car czarlet Ron Bloom. After commenting extensively about GM, in which Bloom controls a 60 percent taxpayer stake, he had only this to say about the eight percent government owned Chrysler and its recent plans:
We see management with a huge sense of urgency. We see a huge dedication and commitment, working extremely hard. It’s an ambitious plan.
But did Bloom see the 7 hours of Powerpoint presentations? “Encouraged” wasn’t exactly the description being flung around at the line for porta-potties. Hell, even Detroit’s cheerleader-in-chief and Automotive News [sub] publisher Keith Crain beats Bloom’s take hollow with his headline “This Year The Math Adds Up To 110%.”
The Ford Fusion is a perfectly competent yet utterly bland vehicle. It’s proof that American firms can compete in the mass-market vanilla sedan segment, but not because it does anything particularly well. Its strength is nothing more than an absence of the glaring issues that kept Detroit out of the Accord/Camry sweepstakes. Which is whyMotor Trend doesn’t get overly carried away with the credibility-straining praise of the vehicle itself (with the requisite glaring exceptions, to wit: “the Fusion SE goes from mild-mannered commuter to worthy canyon charger”). So instead, the praise gets spread to the lineup as a whole: “the 2010 Ford Fusion’s impressive bandwidth as a model range was one of the many factors that helped it earn the 2010 Motor Trend Car of the Year award,” we’re told. What this boils down to: you can get a hybrid powertrain in addition to four-pot and six-pot engines. In short, MT gave the Fusion COTY because it does everything a Camry does, but, crucially, it’s from Detroit. Well, Hermosillo, Mexico, actually. Still, its advertising budget still comes from Detroit, and that makes all the difference.
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