Nine years ago, I paid fifty-eight thousand dollars for a new VW Phaeton, after paying seventy-seven thousand dollars for a different VW Phaeton six months previously. This has made a lot of people very angry and been widely regarded as a bad move.* I was very active on a VW message board at the time and it was not uncommon for me to get random private messages from teenagers:
99VWJettaSlushbox: lol suck it u loser the FAILton is the worst VW ever
I enjoyed my Phaetons tremendously and drove them everywhere from Manhattan to VIR. However, I was virtually alone in my enthusiasm for the model. My second Phaeton, the black 2006 V8, was one of just 300 brought into the United States that year. When VW discontinued US sales before the 2007 model year, most people took that decision as conclusive proof that you can’t sell a $100,000 Volkswagen to Americans. They were correct; however, you can sell a $200,000 Volkswagen to Americans, and you can do it for a very long time.















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