Chevrolet probably isn’t expecting customers to take their Spark ACTIVs down a fire road or out for a day of rock crawling. However, it is leveraging the outdoorsy concept to say the ACTIV will somehow be better at those things than a standard Spark to encourage sales and rationalize a higher price tag.
America’s love-affair with crossovers is bigger than ever and General Motors is hoping there’s room for this extra-small entry into the very popular segment.















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