After climbing above $3.50/gallon for much of the spring, the average U.S. retail price for regular gasoline began to decline in mid-July before rapidly plunging throughout the fall of 2014, sliding to around $2.70/gallon by the beginning of December.
Have consumer tendencies been altered as a result?
We’re not on a mission to suggest they have, nor is our aim to support the belief that they haven’t. Any change would be both slight and gradual, and not without other possible causes. (Indeed, if it is slight, it means the vast majority of buyers aren’t changing their ways at all.) But if there is a band of consumers which makes new vehicle purchase decisions based on a brief period of less costly fuel, how many consumers are in such a band, and how different is the new track they follow? Read More >














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