For as long as I’ve been alive, Jaguar has been mired in identity crisis. The main problem has always been the same: the average Jaguar buyer is old. So old, in fact, that a primary bathroom break debate topic at the recent Papal conclave was the best color for an XJL. So how can Jaguar find younger buyers?
Category: News Blog
Fisker is still likely to be rescued by a Chinese savior, but it won’t be Geely. Reuters is reporting that Fisker’s outstanding obligations to the Department of Energy have scared off the Chinese auto maker, leaving Dongfeng as the sole suitor for the beleagured EV maker.
Google is planning a national roll out of their new car shopping service sometime in early 2014, and dealers are preparing themselves – with varying degrees of enthusiasm.
In the endless rush to attract younger buyers, luxury car brands may have ended up alienating their traditional customer base – older buyers, specifically those old enough to collect social security – by implementing complex, technologically advanced features like touch screens and complicated infotainment systems. What if there were a way to opt-out?
TTAC commentator crabspirits writes:
I stumbled upon your Lemons Z34-fiero article. My brothers both had LQ1 Cutlasses and whoever designed that engine was a sadist. They both blew the headgaskets and were impossible to work on. FYI: we run the SHO-swapped, mid-engine Geo Metro in the 24 Hours of LeMons. I had some good battles against that LQ1 Fiero, some captured on my helmet cam. Read More >
Lord, Mr. Farago what have you done? Baruth just did a Lotus/Porsche comparo for Road & Track, Steve Lang is currently contributing to Yahoo Autos and Jalopnik, and Murilee Martin’s been writing for Autoweek and pieces for Car and Driver lately as well. Those writing gigs follow TTAC alumni Justin Berkowitz and Jonny Lieberman’s buff book editorial positions. The Learned Elders of TTAC continue to infiltrate and influence the autojourno world. I’m happy to announce that I’m joining the illustrious list above by becoming a regular online contributor to Hemmings Motor News. My first piece for Hemmings is a report on the Ridler Award winning car and the other Great 8 finalists at the 2013 Detroit Autorama. Read More >
“The only way to break this cycle of spiking gas prices — the only way to break that cycle for good — is to shift our cars entirely, our cars and trucks, off oil,”
So said President Obama during a speech in Illinois, where he outlined a plan to provide $200 million a year for 10 years to a fund that would promote the development of alternative fuel vehicles. The funds would be provided by royalties from oil drilling on the Out Continental Shelf.
Fuel economy of vehicles sold in the U.S. is on the rise, recording the sharpest gains in almost four decades, an annual report by the EPA shows. Foreign automakers have the most efficient fleets.
The EPA report shows an average 16 percent gain in fuel efficiency for in the past five years, to 23.8 miles per gallon. The EPA’s list is led by foreign carmakers, with Detroit sharing the bottom places with purveyors of thirsty performance cars. Read More >
Hot sales of Jeep’s venerable Wrangler have led to Chrysler adding 200 new jobs at their Toledo, Ohio factory.
Fans of the old BMW 335d won’t have to wait much longer for an all-new 3-Series diesel. On the other hand, Audi lovers will have to sit tight for an A4 diesel.
In the last few years, a few cars have received more than their fair share of media attention. The Scion FR-S and Subaru BRZ, for example, which a few outlets have stopped just short of describing as the return of Jesus. A few others didn’t bother stopping short. There’s been a similar reaction to some of the updated Chrysler products, proving that all it takes to win over car journalists is a nip and tuck outside, a few new materials inside, and a fleet of well-equipped press cars generously loaned to anyone who asks.
Volkswagen has been tinkering with hydrogen for longer than I can remember. Yesterday, CEO Martin Winterkorn said it was all for naught. Hydrogen fuel cells are unlikely to become a cost-effective way to power cars in the near future, Winterkorn told Automotive News at Volkswagen’s press conference in Wolfsburg. He said it’s not Volkswagen’s fault: Read More >
With discretionary funds increasingly decreasing, low-cost (or make that “approachable”) cars are all the rage. Before the 2014 Corvette Stingray, the first new Corvette in nine years, is going on sale in summer, there already is talk of a little less expensive model. Read More >
When I was in the automotive propaganda business, one of the most horrifying experiences were changes on the top. CEOs could come and go without drama. Changing marketing managers meant serious trouble. It’s a bit like Indian widow-burning: He goes, you go up in flames. When Joel Ewanick came to GM, he had his old buddies Goodby, Silverstein in tow. When Joel left, the funeral pyre was assembled for Goodby.
Here come the matches. Read More >
Total silence is not the kind of thing you expect in Japan. Given the fact that there are almost 130 million people crammed into a country roughly the size of the State of California, only 20% of which is actually habitable, the din of human activity follows you wherever you go. It is an incredibly urban environment, filled with people, heat and activity. Yet when I turned off the engine and stepped out onto the empty road and into the cool stillness of the summer night, I felt like I was the only person in the world.













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