So here’s what’s going to happen… They’ll drive it as hard as they dare, swinging it through corners and stamping on the gas, chucking it into hairpins and willfully trying to unsettle the rear, and all the while traction will be total. And you know what, not one of those drivers will say anything about it, because they’ll be too scared to be the limp-wristed bloke that can’t even drift what they’ve been told is the most driftable car in decades

So says Ben Barry in a recent Car editorial. He’s driven the car, we haven’t, so we’ll give him the benefit of the doubt and assume that he’s correct. Well, so what? What if all that additional dealer profit won’t even get Joe Sixpack (sixpack of Sapporo, of course) sideways? What if the new Toyota can’t deliver the tofu?

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After taking a look at product planning and marketing for new cars, it’s time to take a step back into the supposed domain of Generation Why; used cars. And not just any old CPO Audi or two year old Civic either. We’re talking beaters.

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“Gas prices are nearing $4 per gallon nationwide and consumers are getting reluctant to pay any additional money at the pump when buying a new vehicle,” said Jesse Toprak of TrueCar.  This changes buying pattern, and it might influence election results. Important as the topic may be, foreign carmakers continue to give you the most mileage. American carmakers lag. Read More >

Automotive News is reporting that the Nissan Leaf will eventually get a restyling specific to Europe as well as increased range. But our Nissan sources say that’s not entirely accurate.

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The automotive world is infested with lists and rankings.

The 10 Best Here. The 10 Most There.  Sometimes you may even find a 10 Least or a 10 Greatest. The range of expertise for such rancor can vary from truly knowledgable souls to borderline literary dope pushers with monetary agendas.

Personally, I enjoy the mental exercise. When you look at 20,000+ vehicles going through the lanes at the auto auctions every year for well over a decade, ranking becomes part of your work.  The same is true for folks in traffic.  Or those who take strolls through our streets. Or our junkyards.

Since every publication in the car business offers some type of “Best Car!” article,  we here at TTAC have decided to do our own…

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Well, we knew it would happen. Some dealers are already starting to ask for markups on the Subaru BRZ. And some people are dumb enough to pay them.

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Are you proud driving a car that not everybody drives? Then better turn off the phone, install an aggressive spam filter, or, even better, leave the country until America elects a president in November. Or drive a Mitsubishi. If you don’t, you will be bombarded with calls and messages. Campaign managers call it microtargeting. You will call it a royal pain. Read More >

For a long time, carbon fiber was a high tech, high cost product. Slowly, carbon fiber is going mainstream. From Volkswagen to Toyota and GM, large automakers have carbon fiber projects in the works. Now, Ford is joining the bandwagon made from lightweight fiber.

Ford  joined up with fiber specialist Dow Chemical “to develop cost-effective ways of using carbon fiber in high-volume cars and trucks as the No.2 U.S. automaker moves to cut vehicle weight to improve overall fuel economy,” Reuters writes. Read More >

General Motors has often been the focus of criticism at Generation Why – despite what some of the B&B suggest, it’s merely a function of the fact that they put themselves out there the most when it comes to publicizing their youth marketing efforts. But it’s time to reward their efforts with some free, unsolicited advice from a know-it-all keyboard jockey.

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If you’re traveling to Oklahoma City any time soon, Herz will give you the option of renting a Honda Civic or GMC Yukon that runs on Compressed Natural Gas.

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The autoblogosphere is buzzing with news of an explosion in an electric vehicle battery testing facility at General Motors’ Tech Center in Warren, outside of Detroit. This isn’t the first time that the Tech Center has been the site of an explosion involving alternative energy. Contrary to conventional wisdom, the domestic automakers have invested many millions of dollars trying to develop alternatives to gasoline power over much of the second half of the 20th century. Almost 50 years before Toyota introduced the hybrid Prius and Honda started making the FCV hydrogen fuel cell powered car, General Motors was working on cars and trucks powered by fuel cells or batteries. Not all of that R&D proceeded without incident. Read More >

More details have been released about the explosion at a GM Tech Center battery lab yesterday that left one person hospitalized with chemical burns and a possible concussion. In a statement, GM said that while an “experimental battery” was undergoing “extreme testing”, gases were released from the battery cells. Something in the lab then ignited the gases and the subsequent explosion was severe enough to cause structural damage, blowing out windows and forcing open fortified doors. The battery itself was left intact. The Detroit News, according to an unnamed source, reports that prototype lithium-ion battery was made by A123, and that explosion happened during “intensive tests designed to make it fail”. The Warren, Michigan fire commissioner said that the lab was designed with safety in mind so damage was confined to the one laboratory. Though some of the 80 workers in the building were sent home for the day after the explosion, others continued to work. The 63,000 sq ft Global Battery Systems Lab has 176 test cells as well as 49 thermal chambers, where GM tests both production and prototype batteries. A HAZMAT team was dispatched to the facility, as were OSHA and MIOSHA inspectors, because of the injuries.

GM stressed that the incident was not related to the Chevrolet Volt or any other production vehicle. Since the electric version of the Chevy Spark won’t go into production until next year, the battery involved in the explosion might be a developmental version of the batteries A123 will be supplying for that project. It also might be a completely experimental prototype.

Thank god for social media. Not only does it subject me to the various armchair CEOs and their plans for the future of Lotus, but it also alerts me to when an unknown Lotus PR wag goes completely off the reservation, and publishes a hate-filled invective on Facebook that looks like an angst-filled letter penned by a 19 year old boy to his ex-girlfriend. And you know what? I like it.

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Two GM employees suffered injuries at the company’s Warren, Michigan battery research facility following an explosion and a small fire. Emergency crews were called to the scene at 8:45 A.M Wednesday, and found a small fire as well as two injured employees.

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Among the various rumor-mongers in the automotive world, UK rag Auto Express has a pretty good track record of publishing “spy photo renderings” that look just like the real thing. So when they published some drawings and a video of the Jaguar F-Type, it was worth paying attention.

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