Demographics, marketing, and public perception don’t play nicely together very often. Consider, if you will, the oft-repeated factoid that the GMC Yukon Denali customer base is better-educated and earns more income, on the average, that the equivalent Cadillac Escalade customer. The same was reportedly true for the previous generations of the Toyota Land Cruiser and Lexus LS400, respectively. People who are habituated to weath and success tend to be remarkably resistant to lifestyle marketing, celebrity tie-ins, and marble tiles on showroom floors.

The rather handsome little five-door you see above is, of course, a Lexus CT200h, which is more or less a Lexus Prius. There is a sported-up version of the CT200h, called the “CT200h F Sport”, and there is a sported-up version of that, yclept “CT200h F Sport Special Edition”, or “CTFSSE” for short. It rings the cash register for $37,995, and represents the very apex of Lexus compact hybrid ownership. It’s also $1,530 cheaper than the apex of Toyota compact hybrid ownership, the Prius Plug-In Advanced, which costs $39,525.

Which brand — Toyota, Lexus, or Prius — is the real premier entry into this market?

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Recent Toyota ads introducing the “Prius Family” have featured the Prius C Concept to represent the forthcoming compact Prius, which will bear only the most passing resemblance to the slick showcar. But if deception was Toyota’s game, the jig is up. Der Prius wird geschrumpft (shrunk), chortles Autobild, which says these images come from a Japanese brochure that was leaked to the web. And the car pictured does look far more production-Toyota-like than the decidedly Scionesque C Concept. Is it the real thing? Will ad-attentive Toyota fans wonder where the C Concept went? Will a compact hybrid sell well in any case? These pictures are worth a thousand questions…

The Detroit News reports that 66 US Representatives wrote to the House Appropriations Committee today to urge a measure blocking the EPA from regulating fuel economy in the 2017-2025 period. The letter, signed by 64 Republicans and three Democrats requests

A one-year ‘time out’ is necessary as EPA and (California) are setting national fuel economy standards without explicit authorization by Congress, under laws not designed to regulate fuel economy

According to the DetN, “the proposal would let the National Highway Traffic Safety Administration go forward with setting fuel economy requirements, but under the law it could only set new requirements through 2021.” And unlike past battles over CAFE, opposition this time around does not appear to be coming from the OEMs, but from NADA, the new car dealer lobby group. The only OEM to not sign onto proposed 2017-2025 standards is Volkswagen, which is reportedly in talks with regulators over the proposal.
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As the automaker that’s least-prepared for upcoming increases in federal fuel economy standards, it was more than a little surprising to find that Fiat’s five year plan for Chrysler did not involve any significant plans for hybrid drivetrain development. But more recently, CEO Sergio Marchionne has said a hybrid Chrysler 300 would be offered in 2013, and the firm hooked up with the feds to work on a hydraulic hybrid drivetrain. And though new CAFE regulations offer generous credits for hybrid pickups, a policy choice that rescues Chrysler’s investment in “Two Mode” hybrid technology, more will have to be done. For, in the words of Marchionne [via Automotive News [sub]],

I have no other way of getting to 2025 numbers than by going to hybrids

But Chrysler won’t rely fully on hybrids in order to make the significant fuel economy improvements it needs. In fact, it will be relying as much on diesels and compressed natural gas (CNG) drivetrains as anything else.

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It’s a phenomenon with some precedent: import manufacturers will get nowhere with a certain bodystyle or drivetrain until one of the US domestic brands jumps on the bandwagon and popularizes it. And Jeff Breneman, executive director of the U.S. Coalition for Advanced Diesel Cars, is hoping the same dynamic plays out in the world of diesel power when Chevy brings its Cruze Diesel to the US. He tells WardsAuto

The fact that Chevy will offer a diesel Cruze in 2013 is huge. The gas-powered Cruze will get 40 mpg (5.9 L/100 km), so the diesel is expected to get 50 mpg-plus (4.7 L/100 km), and that will make it a game-changer.

Ford, Toyota or Honda haven’t got a diesel for the U.S. yet, but get ready for 2013-2014. That’s when we’re going to see a lot more diesels.

And, as the diesel booster-in-chief, it’s not surprising that Breneman would come to that conclusion. But what are folks inside GM saying about the Cruze diesel? In a recent interview with TTAC, senior advisor Bob Lutz suggested that we shouldn’t expect the Cruze diesel to conquer America or “change the game” all that much.

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Aftre just one year on the market, Opel is ditching its Lifetime Warranty, says Das Autohaus in Germany. I don’t know how many new customers that braggadocious warranty got Opel, but it definitely got Opel into hot water. Everybody, from consumer advocates to Germany’s umbrella organization of the car business ZDK, was against it.  Consumer advocates even brought suit. Read More >

Guy Lofalk, the administrator of Saab’s reorganization, will ask the court in Vänersborg to terminate the reorganization process. Before, Saab expressed “doubts that the bridge funding of Youngman and Pang Da, of which a partial payment has been received, shall be paid in full on 22 October 2011.” Finally something we can agree on.

What happens if the court accepts Lofalk’s recommendation? Stockholm News explains it:

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With both China’s NRDC and Sweden’s NDO appearing unready to approve the Chinese takeover of Saab before a Halloween bankruptcy deadline, it seemed that Saab was properly borked. Without Vladimir Antonov or Gemini Investment Fund to hit up for yet another “bridge loan,” we fully expected to see Saab placed into bankruptcy a week from Monday. But if Saab’s parent company, Swedish Automobile, had found a private equity fund that was gullible enough to rush in where Antonov feared to tread and drop $44m on Spyker… well, we should have known that North Street Capital would be fool enough to get sucked into the Saab maelstrom. And sure enough, Reuters reports that

The private equity firm of racing car enthusiast Alex Mascioli, which bought the luxury sports car business of the Dutch owner of Saab in September, is to invest $70 million in the cash-strapped car maker as Chinese bridge financing looks uncertain.

Here we go… again.
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Add Colorado Springs, Colorado to the growing list of cities having second thoughts about the use of red light cameras. On Tuesday, interim Police Chief Pete Carey discussed his intention to drop the year-old program as the contract with vendor American Traffic Solutions (ATS) expires at the end of the year. The mayor, who asked the previous chief to step down, is behind the move.

“The photo red-light enforcement program did not meet our expectations,” Mayor Steve Bach said in a statement. “It is as simple as that. If a safety program can’t be shown to improve safety, it ought to be stopped.”

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Japanese carmakers, which barely have recovered from the effects of the March 11 earthquake and tsunami, find themselves in another catastrophe. Floods in Thailand cost Japanese automakers approximately 6,000 cars a day, Toshiyuki Shiga, chairman of the Japan Automobile Manufacturers Association, said today in Tokyo. Read More >

The exodus of Japanese automakers continues – this time, in the opposite direction. If the sources of The Nikkei [sub] are right, then Mazda will stop making the Mazda6 in the U.S. and move production to Japan and China. Read More >

When Buick announced that it would not be rebadging the Opel Insignia OPC as the Buick Regal GS, and that instead of the OPC’s all wheel drive and turbocharged V6 we’d be getting a front-drive turbo four performance model, I was a bit skeptical. On paper, the proposed GS just didn’t seem different enough from the turbo model (which I liked well enough as-is) to elicit much initial enthusiasm. But this is why we drive cars instead of just comparing spec sheets: having spent some time alone with the GS, I’m happy to report that my skepticism was entirely unnecessary.

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According to U.A.W. talking points, the Japanese car market is closed to foreign imports, and the yen is kept artificially low. Utter insanity on both counts. The customs duty on new cars imported to Japan is exactly zero, and the yen is so obscenely expensive that Japanese carmakers openly threaten to leave and privately are shifting as much production as possible out of the country. Unbeknownst to talking point readers, Japan has had a thriving car import market for decades. For more than a year, imports to Japan showed an uptick. TTAC has been taking about this for quite a while,  here, then here  and also here.

Today, The Nikkei [sub] did wise up to the fact that imports are getting hotter in Japan despite a tepid new car market. The Nikkei sent a reporter to an Audi showroom, interviewed a BMW customer, and noted a societal change: “My wife prefers foreign cars, so that’s why we bought one,” a bank employee who traded his domestic car for a BMW told The Nikkei. “They have lower fuel efficiency than Japanese cars, but that is not a big problem because we drive only on weekends.”

Now what’s really going on with imports to Japan? Let’s look at it a little closer. Read More >

The Chevy Volt’s best news in ages broke yesterday when GreenCarReports, er, reported that the Fisker Karma had received EPA approval at 32 miles of EV range, and 20 MPG (combined) thereafter. Moreover, the MPGE (the “e” is for “equivalent”) rating of 52 on electric power is nearly half the Volt’s 94 MPGE rating, suggesting that the Karma is not the most efficient car even in EV mode. And, at nearly 5,600 lbs (per evo.co.uk), you don’t have to look far to find out why. But if you ask Fisker, the problem isn’t the car… the problem is those darn EPA numbers, which you should probably just ignore anyway. After all, nobody drives less efficiently than their car’s EPA numbers, right?
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In an era of increasingly-globalized automobiles, the “market-to-market adjustments” which modify a global vehicle to “local tastes” are becoming an interesting source of insight into a company’s perspective. And  Chevrolet Europe boss Wayne Brannon revealed one of the more significant adjustments in recent memory (because nobody reads the press releases), when he told Automotive News [sub]’s Dave Guilford

I just switch it into extended range mode, and I drive on fuel until I get there. When I drive in the little villages and towns, I drive in electric mode.

The reason it was important here is we have cities — like London — where you don’t have to pay a congestion charge if you’re running purely on battery. You save the battery for when you need it.

Gosh, that’s an interesting idea. It would certainly help clear up some of the confusion in the marketplace about why the Chevy Volt is the way it is. Imagine the tagline: “Gas or electric? You decide.” So, how about it, GM? Will that feature come to the US?

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