Doing less with more: it’s been the strategy of American print magazines since Baxter, Setright, and the other legends wandered off into the sunset. It’s hard not to be envious. Consider our friends and roamin’ countrymen of AutoWeek. Charged with the task of assembling thirty pages’ worth of content — equivalent to a few days of TTAC articles — they had no fewer than eleven manufacturer-and-owner-provided cars and motorcycles to review, plus a couple of all-expenses-paid junkets to far-off places.
What did they produce? Three full-sized stories, a couple of hasty paragraphs tossed off at the other cars to justify their continued “long-term-test” status, a two-page “Father’s Day Gift Guide” full of worthless garbage, and, of course, a bizarre rant about how fat and stupid Americans are.
Let’s talk about that last item, shall we?









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