Daihatsu has dusted off its most unfortunate nameplate for a rather unfortunate rebadge, as Autobild reports that the outgoing Toyota Yaris will be sold in Europe as the Daihatsu Charade starting this year. The 99 HP Charade will be sold for less than the European Yaris, which will be replaced shortly with the model that was recently launched in Japan. So, did Daihatsu’s engineers work out all the “Buru-buru” and “hyoko-hyoko” (“walk with a tremor” and “unsteady steps”)? Or is this just a cheap way to snag some of the low-cost sales that helped Hyundai pass Toyota as the best-selling Asian brand in Europe? Clearly the bosses at Toyota are still struggling with the dynamic that Paul Niedermeyer identified in his Curbside Classic on the Charade, when he wrote

Toyota took a minority ownership stake in Daihatsu in 1967, and upped that to 51% in 1999. Daihatsu was the source for kei-cars for Toyota, allowing it to not spread its resources into that narrow segment. But there has always been an overlap with Daihatsu’s larger cars, many of them having been Toyota rebadges. That’s not the case with the Charade, but Toyota’s Tercel was clearly stepping all over it, especially in the US. It begs the question as to whether Daihatsu has a real future as a word brand, or whether it will eventually be absorbed fully into the Toyota family.

A group of motorists earlier this month filed a federal class action lawsuit against Florida’s toll road system for detaining motorists who attempt to pay the tolls with cash. About 600 miles worth of toll roads and bridges are under the jurisdiction of The Florida Department of Transportation (FDOT), which hands operational duties over to the private firm Faneuil, Inc., which is responsible for the toll collectors. The complaint charges both firms with false imprisonment and other civil rights violations.

“For approximately four years, FDOT and Faneuil have engaged in a practice of detaining motorists and their passengers on the Turnpike System until such motorists provided certain personal information in exchange for their release,” attorney James C. Valenti wrote on behalf of the plaintiffs. “The motorists and passengers have been detained without their consent and without legal justification.”

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What ever happened to the fabled Japanese job security? Instead of kaizen (continuous improvement), there is continuous change. A week ago, The Nikkei [sub] predicted that Toyota will cut its sprawling board from 27 members down to a more manageable 10-15. The announcement will most likely come at a press conference on March 9. The announcement hasn’t even been made, and Honda is already following suit by reducing its number if suits. Read More >

It’s a set piece, as predictable as the Beijing Opera: A rumor, confirmed by company insiders, followed by a denial, followed by – who knows. The Jaguar Land Rover flirt with China’s Great Wall enters stage 2: Never heard of it. Read More >

“Russia is an up and coming country with a sudden influx of foreigners,” says my favorite mail-order bride site. “there is a great deal of fascination about foreigners.” No kidding. The world’s automakers must be on a speed-dating jaunt through Russia. Today, Reuters reports that GM and Russia’s Avtotor are in joint venture talks. The plan: At least 300,000 cars per year. It’s not all idle talk, because Valery Gorbunov, Avtotor’s chief executive, told Reuters that a JV is definitely in the cards. Read More >

Redflex Traffic Systems of Australia today announced that the Australia-based toll road giant Macquarie and the asset management firm Carlyle Group would spend $300 million to dominate the red light camera and speed camera business.

“The proposed acquisition of Redflex by the consortium will be by way of a scheme,” Redflex stated in its announcement to the Australian Securities Exchange. “The scheme is subject to certain conditions including Redflex shareholder and court approval, regulatory approvals and other conditions that are usual for a transaction of this nature.”

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Weeks after being appointed to the top of GM’s new product development team, Mary Barra remains something of an enigma to much of the automotive press. Like, what accomplishments earned Ms Barra her lofty spot on GM’s org chart? According to Newsweek‘s Doron Levin

When Mary Barra was a senior manufacturing executive a few years ago at General Motors, she spotted another maker’s car decked out in a rich metallic black color. It was unlike anything GM was offering, so she suggested the color be added to the company’s palette—and was promptly rebuffed by fellow engineers, who fretted about potential quality-control difficulties. But Barra wouldn’t take no for an answer, and before long buyers were able to get their Cadillac Escalades and Chevy Malibus in elegant “Carbon Flash.”

So, now we know.

Thanks to embargo issues and a mild amount of player-hating among my so-called peers in the auto media, I cannot disclose my current location. I can, however, note that I had to fly there. I’ve come to utterly detest air travel in the modern age. As a child, I bounced around L-1011s and 747s, indulged by my parents and pinned with Eastern “junior pilot” wings by fresh-smelling, gorgeous young women, often flying alone among urbane, well-dressed fellow passengers, and being greeted by relatives right at the gate.

Today, of course, the story is very different. Modern commercial flight combines two of my least favorite experiences from the 1990’s: being processed into a municipal jail and riding an old Greyhound bus. In fact, air travel nowadays is exactly like prison processing followed by bus travel, with one critical exception: if somebody takes a picture of your, ahem, rooster in the county jail, you are about to be on the payoff end of a lucrative civil case. In the past year I’ve had my genitalia photographed so often I’m starting to wonder where my residual checks might be.

You get the point. Consider the baggage issues, the utter lack of personal hygiene displayed even by business-class passengers, and the fact that one must arrive 90 minutes before the flight to have a fighting chance of making it on board, and it’s no surprise that more and more people are telling me that they’d rather drive.

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Nissan and Renault may be joined at the hip (well, at the CEO anyway), but they’re not going easy on each other as both charge ahead to bring down EV costs. Nissan’s Leaf is currently the cheapest major OEM-produced EV, but at around €30k, it’s still not all that cheap. Now, Renault is saying that its forthcoming Zoe EV will put the hurt on its cousin, the Leaf, with a starting price of “around” €21k. It’s not that much smaller than the Leaf and it’s got the same 100 mile projected range… so what’s Renault’s secret? Does it have some special pricing formula? The answer is yes… but it’s not so secret. You see, when you buy the Zoe (sometime in 2012), you won’t be buying a battery. Instead, you will lease the battery for around €70 per month. You see, unlike Nissan’s Leaf, the Renault Zoe will be able to use Project Better Place’s battery switch-station to swap batteries in just minutes. So, if you charge from home, the Zoe and the Leaf will be largely the same… but if you live near a PBP swap station, the Zoe’s range can be doubled in minutes. Plus, you don’t own the battery, so killer EV depreciation isn’t a worry. It’s like we’ve said: it’s not the cars that will break EVs into the mainstream, it’s the business model.

Although cars are becoming more and more safe with every new generation, auto safety nuts are forever finding new ways to make cars seem scary. In some cases, the rush to create new crash test standards can create as many problems as it solves (see roof-crush standards), but in others you wonder why certain standards aren’t tested on every vehicle. One case that falls into the latter category: rear-crash tests. No government requires rear-crash testing, but in the wake of several accidents, Germany’s AutoBild magazine decided to look into what exactly happens when a car is hit from behind at 64 km/h… and the results are not encouraging.

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Tae-Moo writes:

Sajeev! Your bottomless well of knowledge and practical opinions has turned me into a huge fan of TTAC. With all your knowledge I hope you can answer a very broad but basic question of mine:

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The EPA’s decision to allow E15 ethanol in public pumps has been something of a lesson in the way politics can trump common sense. The decision was motivated by intense pressure brought to bear by the ethanol industry, which is facing a serious problem in the form of a “blend wall.” The industry first tried to get the EPA to approve the 15-percent ethanol blend before research was complete, and the agency’s approvals came first for 2007 model-year and later vehicles, and was expanded shortly thereafter to 2001 and later models. In the meantime, a number of industries have come out against E15, suing the EPA to stop the approval and calling for congressional hearings. Now, with few reasons left to support E15 outside of propping up the staggering farm-state ethanol industry and huge portions of the economy coming out against it, the House has voted “overwhelmingly” to ban E15 from America’s gas pumps.

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The question “what is the plural of Prius?” had been discussed at some length here at at TTAC well before Toyota’s marketing team picked up on the idea and held a contest soliciting votes on the correct answer. And, as it turns out, etymological corectness doesn’t resonate withe masses quite like a nice, short name… which, incidentally, brings the debate full circle.  TTAC started out calling multiples of the hybrid hatch Prii, before New Years Eve when we found out that Priora was the more accurate term because

Prius is the neuter nominative/accusative singular of the adjective prior, but the plural forms of the word – which means ‘earlier, better, more important’- would be Priora

Then, on New Years Day two years later, we corrected once again when we were informed that

Actually prius is an adverb, so it can’t have a plural. But the related noun form is prior, prioris, 3rd declension. According to my Bennett’s New Latin Grammar (CR:1956), the plural of liquid stem (ending in -l or -r) 3rd declension nouns is -es (that’s a long e, with a bar over it). So it should be Priores.

But it turns out that our attempts to unite the twin disciplines of auto enthusiasm and Latin grammar fell on deaf ears. Automotive News [sub] reports that Toyota’s month-long survey is complete and that fans have determined that the name should be Prii. According to Toyota’s presser on the matter

Prii becomes the word not only endorsed by the public who chose it, but also as the term recognized by Toyota

Debate over.

Given how far Audi has come in the last 20 years, you might think the Ingolstadt boys would be  the last brand to start looking backwards. And yet, starting with its re-imagined ur-Quattro, Audi has begun to reference its past work more often, doubtless in an attempt to square its somewhat stodgy past with its fashion-forward present. But then, the ur-Quattro has always been a halo for the brand, in ways that the Audi 80 and its predecessor, sold in the US as the Fox (and later as the 4000), wasn’t always. Don’t get it wrong: the 80, which was sold in Europe from 1966-1996, was by no means a bad car… but the modern Audi era of success didn’t start until the 80 was replaced with the A4. Which is why it’s interesting that Audi’s plans for the next-generation of A3 explicitly reference the nameplate that defined Audi as a solid but decidedly unglamorous premium (rather than luxury) brand.

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