“This could be Toyota’s iPod,” said UK’s Fifth Gear. The iQ is Toyota’s (some say much smarter) answer to Daimler’s Smart. But the trouble is: The iQ is only available in Japan and Europe. Its impending arrival in the U.S.A. has been announced many times. More on that later. While in Japan, I wanted to test-drive the smallest car of the world’s largest automaker. But first, there were huge obstacles to overcome.
It’s a few million square feet. More than sixty football fields. And even on this holiday weekend, it’s not silent. In one corner, a group of men congregate around a folded-up seating assembly. Elsewhere, a tractor-trailer backs up to a dock and a green light flashes on as sensors click and an unattended door rolls up. Electric carts and small tractors whiz by me during my long walk through the darkened, cavernous interior spaces. A persistent, high-pitched whine emits from a timeclock. A poster details the instrument panel changes in a 2011 model.
In a society which has largely forgotten the divine and chosen to worship commerce, production, and marketing, this is a cathedral; still, I’m walking quickly without a genuflection to the rows of engine-transmission assemblies suspended above me, because I need to rush home and observe the same rituals. But thou, when thou prayest, enter into thine closet.
Readers of On The Road gush about the incredible asphalt journeys taken by the book’s protagonists, but they did most of their driving in a brand-new Hudson and a brand-new Cadillac limousine. Here is a truly heroic road trip: a solo San Diego-to-Miami drive in a basket-case Citroën ID19 that ran for the first time in 25 years when it clanked a single lap around the Sears Point paddock and then headed onto the track. Read More >
Purveyors of high gloss paint sealants (and high margin up-sells for car dealers) read with horror the story in today’s Wall Street Journal that matte finish is the “new black” for cars. If this trend catches on – and the WSJ says it does – then the sparkling profits will be a goner. Read More >
Speaking of exports, a Canadian columnist of the Saint City News made out an eager market, lusting for American cars, right in front of our noses. The writer found “a market of 11 million people who love GM products and paste Chevrolet bowtie logos on decrepit Ladas and Skodas.” However, the American government has denied that market the American dream, “year after year for more than half a century.” You know which market we are talking about. No? It’s some 100 miles from Key West. Right: Cuba. Read More >
With the economy pretty still mostly on the ropes all over the world, the favorite policy appears to try to export yourself out of the crisis, and to keep imports to the barest minimum. In pretty much all countries but one. Would you believe it: China. Read More >
Developing and manufacturing new cars is expensive. You need a lot of volume to amortize the cost. That’s why more and more Japanese automakers skip the development and manufacturing part altogether. They outsource both and slap their badge on someone else’s car. Last in that development has been Mitsubishi. Ten days ago, Nissan and Mitsubishi snuggled closer and added more OEM deals to the ones they already had. Yesterday, it was announced that Suzuki would supply subcompact vans to Mitsubishi.
Suzuki will supply its latest 1.2 liter subcompact van Solio to Mitsubishi, which will start selling them as a yet unnamed Mitsubishi vehicle beginning in spring 2011. Just another OEM deal? Japan’s Yomiuri Shimbun sees a bigger picture. Read More >
From TTAC’s family to yours, we wish you the very best during the festive season. Just be ready to grab a dab of oppo when you’re dashing through the snow!
Kia has been targeting Scion for some time now, having built a better xD with the Soul, and taking on the tC with its Forte Koup. Now Kia seems to be going after Scion’s last (relatively) uncontested model, the xB, with this NAIAS-bound concept called KV7. And though there are clearly some concept elements to the design which won’t make production (hello Gullwing), Kia’s statement accompanying this teaser image notes
For the past several years Kia Motors’ design-led transformation has been delivering production vehicles – such as the Soul, Forte Koup and Sportage – that bear a very close resemblance to the original concept designs that preceded them. At the 2011 North American International Auto Show in Detroit, Kia will make another dramatic design statement with the world debut of an all-new, convention-challenging concept vehicle named “KV7.”
They’re a fixture of holiday television: car ads showing a loving family member presenting a new car as a Christmas gift, complete with an oversized red bow. But is there any truth to this popular advertising cliche? CNW Marketing Research says nearly 57k new and used cars will be given as gifts during this holiday season, but I sure don’t know anyone who has given or received a car (let alone a new luxury car) for Christmas… do you?
GM’s famed Willow Run plant closed for good at the close of business yesterday, reports Automotive News [sub], and will revert to a Motors Liquidation trust unless it finds a buyer in the next week. To memorialize the closing of one of Michigan’s most iconic assembly plants, and a symbol of the “Arsenal of Democracy” we present the following passage from Michael Elliott’s book “The Day Before Yesterday” [via Time]:
Did unions, management, civic leaders and just about everyone else in Michigan mismanage the postwar years? Of course. But the real point about Detroit is not that it fell so far, but that it once rose so high. Its economic success during World War II and the immediate aftermath was a freak of geopolitics. With most of the rest of the world (including some regions that were as technologically advanced as Michigan) consumed by war, only the U.S. and Canada were able to develop the high-tech industries of scale that were needed to fight the Axis powers. So successful were those North American industries in developing a mass middle-class standard of living that three generations of Americans were seduced into assuming that the prosperity of Detroit’s golden age was normal and how America should be. It was nothing of the sort. It was an accident of world war, and the sooner we recognize its transitory, contingent nature, the shorter will be our mourning for its passing.
Road & Track magazine may think Suzuki enjoyed
huge success following the introduction of the Kizashi,
but the numbers don’t really back that perspective up. With 21,347 brand-wide sales year-to-date, the Suzuki brand about as popular as the Dodge Nitro, and only 5,269 of those sales were Kizashis. For a product that was supposed to keep Suzuki in the game in North America, there’s no way around the fact that Kizashi hasn’t “moved the needle.” On the other hand, Suzuki hasn’t done much to market the Kizashi (outside the pages of R&T anyway), and Suzuki is trying to turn things around with a series of ads that are kind of a weird mix of GM’s “May The Best Car Win” selective comparison strategy and Chrysler’s “World’s Best Vehicle (?)” absurdity. There’s been some mainstream media chatter about Hyundai and Buick’s ability to attract luxury brand buyers now that “value for money is the new black” (gotta love that MSM)… and Suzuki clearly wants in on the anti-snobbery bandwagon. But are these ads enough to put Suzuki on the radar?
Read More >
The California legislature’s Legislative Analyst’s Office (LAO) blasted a public-private partnership deal between the California Department of Transportation (Caltrans) and investors for the development of Doyle Drive. The plan was to give a private company, Golden Link, a 30-year lease on this vital southern route to the Golden Gate Bridge to perform needed renovation to the route. The state would pay the consortium $173 million for finishing the road, followed by $28.5 million in “availability payments” each year the road is open.
Usually, unions take to the streets when their company is supposed to be sold. In Italy, unions demand the sale of their company.
In Milan, union representatives marched to the German consulate and handed the consul a letter in which they demand that Fiat lets Alfa go and that Volkswagen takes over.” With the letter delivered, the demonstrators grabbed megaphones and shouted: “Alfa has no chance with Fiat. We want Volkswagen!” Scusami? Read More >
Though the final numbers are not quite in yet, according to well-respected Brazilian car market journalist Joel Leite, writing for Brazilian car site webmotors.com.br, the big losers in 2010 are clear. I for one am quite shocked. Of all makers and importers in Brazil, only four lost share. The rest were all able to keep up with market growth and even gain share. Ready? Brazil’s losers are …
Fiat, Volkswagen, Toyota and Honda. Read More >
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