Audi’s sales in Japan went down 20 percent in October. The macro-oriented crowd points at the fact that the domestic Japanese market was down 26.7 percent in October, and that Audi or its dealers have no reason to complain. And what are Japanese Audi dealers doing? They are complaining. They say that they have enough buyers, but not enough cars to meet the demand.
A few days ago, I wrote about car sales all over Europe falling faster than a…..erm……really fast thing. I also wrote how this didn’t bode well for the UK car market. Well, the figures are in and, unfortunately, I wasn’t wrong – this time. It’s pretty bad. New car registrations fell 22.2 percent in October. The Society of Motor Manufacturers and Traders (SMMT) also said that further declines are likely for the rest for the year. Oh goody(!) Looks like I’m going to have to find more words for “dropped”.
Shall we take a look at the carnage? It’s not for the faint of heart. Read More >
Trucks are staying strong, the mid-sized sedan market is getting more competitive, large sedans are enjoying a comeback, and compact crossovers are growing like gangbusters. But what else do you see in these numbers?
We’ve already been impressed enough with the McLaren MP4-12C’s 3.8 liter turbocharged V8 to say it “looks like mechanical sex” and give it its own gallery. The super-compact, direct-injected engine develops in the neighborhood of 600 hp, giving the new McLaren the dangly bits to show a (similarly-priced) Ferrari 458 the way around a racetrack. And though McLaren clearly thinks the MP4-12C’s race-tested abilities will help build its brand into the new race-nerd standard, it’s also beating Ferrari at a new game that will become increasingly important with time: the C02-per-horsepower game. Ferrari’s 570 hp V8 emits 320 grams of C02 per kilometer, giving the Fezza a rating of .56 grams of C02 per km per horsepower. McLaren’s goal for its not-quite finalized MP4-12C drivetrain is a C02 emissions rating of below 300 gm per km, which would give the supercar closer to a .5 gram per km per horsepower rating. And though the direct-injected, downsized and turbocharged engine helps keep that number down, the MP4-12C’s dry weight is also 176 lbs lighter than the 458’s (2,866 versus 3,042).
Toyota’s legal problems are piling up. It is now being alleged that they killed a lawyer. The New York Daily News reports that 79-year-old lawyer Ernest Codelia Jr died of carbon monoxide poisoning and his partner, Mary Rivera was brain damaged. And their Lexus is being blamed. How come? Read More >
Walking, struggling, fighting through the São Paulo car show put me into a somber mood. I can’t help it. With a baby on the way, a new President of the country and seeing the cars I’m seeing, I can’t help but think about the future. I’m thinking the party is over. For most “domestic” car makers that is.
First off it’s a car show. But they make it awfully hard for car drivers! Traffic to get there is unbearable. Parking is inadequate and expensive. The show’s organizers do recommend getting there by public transportation, but I’d expect a modicum of car-friendliness! There is none. Paradoxes… Follow me … Read More >
The feared Chinese car exports so far have been a dud. The value of car imports beats exports 3:1. This doesn’t dissuade privately owned Chinese carmakers from trying. They are active at the soft underbelly of the world, in developing or emerging markets of South America and Africa. Now, they are getting a bit closer to Europe. Read More >
Except for a lot of green talk, my German compatriots are not known for enthusiastically embracing the EV idea. Japan, even China is way ahead of them. Despite high gasoline costs (taxes, taxes), even hybrids are everything but runaway successes in the Fatherland. If Germans want to save, they buy a Diesel, or take the train. But even the train isn’t the bargain it used to be. One car company bets big on Electric Vehicles. So big, that they built a whole new factory for them. You won’t believe who. Read More >
Yes, things have changed in the world of trucks. Selling Chevrolet pickups was once a simple task, requiring little more sophistication than the average locker room put-down. In this now-bygone time, spokesmen for Chevy trucks were football players, and advertisements either showed a Silverado busting some dirt, or a Ford owner flitting about like Ryan Seacrest at a Justin Bieber concert. Overt, in-your-face masculinity was the currency of this era in truck advertising… until Dodge went and ruined it all by raising macho truck-ad values to the level of the absurd with its laughable “My Tank Is Full” spots (to be fair though, the paradigm was collapsing under its own weight anyway).
All of a sudden, an earnest repetition of hard-working, masculine values alone just wouldn’t cut it in the world of truck advertising anymore. What truck ads needed was a little bit of irony. Some humor to go with all the horsepower numbers, the celebrations of rugged durability, and yes, even the childish put-downs of the competition. So Chevy watched a lot of “Old Spice Guy” ads, hired some comedians and made it happen… with hilarious results. Read More >
Despite the riproaring profit numbers, there is trouble in Toyota City. The ever appreciating yen is gobbling up ToMoCo’s profits. Message from Toyota to the Japanese government: “Do something, or we leave.” Read More >
Australian Caradvice has the riveting story of (Geely-owned) Volvo discontinuing plans of a large S-Class type sedan that could mix it up with the likes of the Audi A8, the BMW 7er, and of course the Mercedes S-Class, all very much in favor amongst the Chinese rich and not so famous. Cardadvice makes it a fight between Geely CEO Li Shufu, who wanted the big Volvo, and his new hire Stefan Jacoby, whom he had snatched from VWoA to run Volvo, and who doesn’t want a big Volvo. The truth is elsewhere. Read More >
Australia is pretty much a stronghold for Toyota. Looking at the figures, it seems that Aussies like well-made, cheap reliable cars. And to be honest, who doesn’t like those kinds of cars? But what happens when someone else comes to your market, and does well what you do well? Well, you get worried. Read More >
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