New car registrations in Italy fell 18.9 percent in September to 154,429 vehicles. Of course that means major pain for Fiat, which holds about 30 percent of the market. Actually, more than major pain: Fiat’s sales in their home market cratered by 26.3 percent to just 44,161 vehicles in September. That according to Transport Ministry data, published by Reuters. And what did Sergio Marchionne have to say to that disaster? Read More >

While in August it was tudo azul, September brought some clouds to the previously céu de brigadeiro. Sails dropped 1.75 percent on the month (falling to 291,409 vehicles sold). This is the first time this has happened since May. According to Fenabrave’s President Sérgio Reze (in declarations to Brazilian communications giant Globo’s news portal g1.com) this was due to September having one less sales day than August. As giant Brazilian web provider UOL points out, the silver lining in the clouds is that on the year the market is still up by 7.12 percent (good for a grand total of 2,368,932 sales). Read More >

So, this weekend has been crowned “Sexual exploitation” weekend? See what happens when you put a German in charge? If you can pull your eyes away from the scantily clad ladies, who have nothing between their ears, except for the photographer’s tongue, and look at a calendar, you’ll see that October is upon us. The beginning of a month. What could that mean? It’s the monthly sales figures! Which leads us to Toyota. Read More >

Honda reports a healthy 26.1 percent rise in their sales in the United States. However, there’s a little more to this figure than meets the eye. Do you think that Honda branded vehicles carried all the weight in September…? Read More >

You’ve probably digested September’s sales figures. Now comes the paying the bill part. Quite literally. Edmunds (via Newswire) has broken out the incentive figures.Industry average for September 2010 stands at $2,576 (lower than August 2010, which stood at $2,701 for the month). Read More >

U.S. auto sales climbed 29 percent last month, the biggest gain of the year. (Nearly) everybody was a winner: All but two booked increases in September. Suzuki lost 12 percent (itai!), and the “others” brand lost 4 percent.  Ford shot up 40 percent. Chrysler rocketed up by 61 percent. GM looked downright lame  in comparison by growing only 11 percent. From Porsche (+ 25 percent) to Hyundai (+44 percent), from Daimler (+ 18 percent ) to Toyota (+17 percent), everybody reported huge gains. But why is nobody partying? Read More >

Some of our readers have complained that a few pictures could not be SFW. Where are you working anyway? In a gay club? And shouldn’t you be working instead of browsing TTAC?  Which gave us an idea. We declare this sexual exploitation weekend. Send us your sexiest car ads of all times. Read More >

TTAC (and just about everybody who comments on the Japanese market) saw it coming: After 14 months of government subsidies-induced growth, the Japanese car market took a corner. And now its nowhere but down.  Japanese sales dropped 4.1 percent  on the year to 308,663 units in September, the Japan Automobile Dealers Association told The Nikkei [sub]. This number does not include Kei cars, which will be published separately. Read More >

In a new ad sponsoring all kinds of programs, on regular and cable TV, Nissan is taking the competition by the horns. In their new ad touting their Livina 2011 (pics here), they directly attack GM, Honda and Fiat. Yes, they cite their competitors by name and even put their logos and cars in the ad.

In Brazil, this is almost unheard of. Back in the 90s Pepsi did a South American version of the coke wars. Some beer companies soon copycatted them. However, the ads were pulled quickly and I had the impression people were not impressed with such tactics. Read More >

Putting Brazil aside for a second (Sorry, Marcello!) Asia is where the car industry is looking for their next piece of pie. There’s Russia (let’s face it, Russia is more in Asia that it is in Europe), China, Japan and India. All markets with either big potential and/or plenty of customers. But there is a 5th place which always gets overlooked. South East Asia. Countries like Thailand, Indonesia and Singapore are growing just as well, as the aforementioned countries, but never get the same attention. Well, someone has noticed their potential. Read More >

Chevrolet just revealed its latest offering. It’s the all new Chevrolet Montana. It has changed a lot. The last Montana had as its underpinnings the Corsa II platform. Now, it will use the new Onyx platform, which is based on the Corsa I platform (according to Brazilian car mag Auto Esporte’s ). Two steps forward, one step back? Maybe that’s why GM is being coy (or realistic) and is estimating that this trucklet will increase its sales by just 15 percent. This won’t do it a whole lot of good, because this means it’ll just hang on to third place (according to the print version of the Brazilian newspaper Estado de Minas car supplement) . Read More >

Earlier we posted an article about the ten largest markets in the world. According to Brazilian car mag Auto Esporte, the Jato Dynamics auto consultancy group has also compiled the top ten car makers in by August 2010. They have crunched the numbers. Can you guess who is top dog?

Disclaimer: We are talking car BRANDS here. Not manufacturing groups as they are usually tallied in worldwide rankings. This puts companies like GM at a disadvantage that relies on gadzillion of Buicks and Wulings in China to get their numbers. It also should hurt that department store of brands, Volkswagen, but as we shall soon see … Read More >

Way, way, back, a German company called Volkswagen came to Brazil to develop this backwater market. Now, Brazil has overtaken Germany. According to Jato Dynamics consultancy, Brazil has confirmed its position as the fourth largest world market. Read More >

Now that Volkswagen is the de facto owner of Porsche, after Porsche’s audacious bid to take over Wolfsburg ended in utter defeat, one has to ask oneself: “Is Volkswagen going to embarrass Porsche any further?” The answer appears to be “yes”. Let me explain… Read More >

I used to play poker a lot. So I’m perfectly aware of the old adage “Strong is weak and weak is strong“. If someone is acting weak, chances are, they’ve got a good hand and are trying to lull you into a false sense of security. Likewise, if someone is acting bold, then there’s a good chance they’ve got “rags” and are trying to scare you off to collect the pot for themselves. Like when Cerberus purchased Chrysler. It was an open secret in the industry that Chrysler was ready for the knacker’s yard…again. But Cerberus still pushed ahead with the purchase. Eventually, Chrysler failed and Cerberus lost money. Which made everyone wonder “What were you thinking?” I have a suspicion people will start asking the same question about Toyota soon. Read More >