As Arthur Dent once said, “I seem to be having this tremendous difficulty with my lifestyle.” Unless something bizarre happens at the dealership where it is being Audi CPO Certified, my infamous Lime Green S5 is sold as of last week. This means that I am down to — ugh! — Porsches for transportation. My 944 is locked in a garage and requires heroic measures to start. My 993 has rear tires so bald the tread pattern isn’t even visible any more, and the new Goodyears seem long in arriving. My Boxster seats two.
Therefore, when I had the chance to squire a couple of female friends around an amusement park this past weekend, I found myself unable to offer them a ride in any of my whips, yo. “Not a problem,” the younger one said, “we can take my Ford. It has 116,000 miles but it runs great.” Beggars can’t be choosers, so I agreed. Imagine my surprise when she arrived in said high-mile Blue Oval… and it’s a four-year-old Five Hundred! With the oft-derided CVT! “You’re the race driver,” she said, “so you have to drive.” Off we go!
When I was a young and budding Creative Director on the Volkswagen account (some time in the wild 70s,) I was told that there is only space for 10 automakers on this planet. In 2008, Marchinonne said there is room for 6. Now, the odds are there is Lebensraum for 3 to 5 automakers, depending on who you ask.
The prophets don’t seem to look around when they say that. The annual OICA list of the world’s largest automakers has 50 positions. In China alone are anywhere between 60 and 120 automakers, nobody seems to have a definitive number. Since I was a young and budding Creative Director on Volkswagen 30 years ago, the number of carmarkers worldwide has risen dramatically. It looks like the minute a country turns from a “developing country” into an “emerging country” (whatever that may be,) they want at least one of their own automakers. Even Iran has a couple of sizable automakers, they aren’t on the OICA list, and it’s not for a lack of units made.
If it would be true that one needs annual output in excess of 5m cars to survive, then our choices would be limited to Toyota, GM, and Volkswagen. Reality looks different.
The motorized mass mortality doesn’t seem to happen, and it won’t happen anytime soon. Read More >
See the picture above? It’s a lady in a white car. Nothing unusual there, right? Well, not quite. For starters, the lady is a queen. A real one.
Before I clarify the picture, let me set the scene. Spain is in the middle of economic turmoil. Its credit rating was cut to AA, it pushed through a €15b austerity plan with just one vote and is having trouble overhauling its labor market (which is considered to be one of the most inflexible in Europe). So, suffice to say, money’s too tight to mention, as someone once said. Unless … Read More >
Dearly beloved: Supposedly, capitalism is a pretty simple process. Let the market decide who lives and who dies. It worked for the ecosystems of the world for the past 6 billion years. Darwin; natural selection, survival of the fittest (or luckiest.). Trouble is, a lot of countries preach capitalism, but seldom practice it. The bailouts of banks, fiscal stimuli and other such market distorting activities don’t really help anyone in the long run. It has long been argued that there are huge overcapacity issues around the world, and something, someone has to give. Give up the ghost, preferably. The collapse of GM and Chrysler would have addressed these issues, but this post isn’t about the bailouts of GM and Chrysler and their validity. I want to know who’s next to die. Read More >
So there’s this huge metal stamping plant in Indianapolis. The current owner wants the workers to accept huge pay cuts so that the plant can be sold off to another buyer. The plant is a UAW shop. What does the UAW do? Paint picket signs? Threaten strike? Chant “solidarity forever?” Threaten to bust the rotten deal if the working stiff has to pay for it? Not this time. The plant in question is a GM plant. Through their union’s health fund, the UAW owns a good chunk of GM, and every owner of GM wants that stamping plant deal to close ASAP. There is an IPO in the works. Read More >
A state trooper rolled his car multiple times while chasing two reckless motorcyclists, one of whom returned to taunt the injured trooper, officials said… As the trooper tried to close in on the fastest biker, he told Pratt (the spokesperson for the Washington State Patrol) that two other bikers cut him off. “Had he not slowed down and slammed on the brakes, he would have hit them,” Pratt said. “At his speed that made him lose control.” The trooper’s vehicle rolled several times, finally landing in a ditch alongside the ramp.
Clearly, it’s time for these “trained police drivers” to quit driving wayyyyy over their personal limits on public roads. To save lives, I am personally willing to fly to Washington State and teach their patrolmen how to avoid the deadly combination of inept braking and inept cornering. Read More >
When I had business at Volkswagen, arriving at Wache Sandkamp, I was always asked whether I have a cell phone on me. “Ja,” I said. “Does it have a camera?” “Nein,” I said. The guard didn’t want to see the phone, and I could keep it.
At Chrysler’s big dealer convention, to be held in September in Orlando, they won’t be so lenient. Dealers have already been told to leave all cell phones, video equipment and cameras in their hotel rooms. To ward off the intrusion of rogue recording equipment, metal detectors will be put up at the show’s entrance. Read More >
OK, so we’ve been convinced that the re-born “Lancia Stratos” isn’t just a photoshop… but honestly, we wish it was. Because then the autoblogosphere might not have spent half the week running silly headlineslike “It’s Real!” and “Headed To Production!” and “My Sophisticated Appreciation For The Iconic Lancia Stratos Just Got All Over My Favorite Pair Of Blogging Sweatpants!” The reason that these headlines need to stop are simple: 1) Nobody will ever see this car on the road, 2) it will never be offered for sale, 3) It’s not even a freaking Lancia and 4) the entire story is so knee-deep in bullshit that it’s amazing anyone pays even the remotest bit of attention to it. And since we’re speaking truth to fanboyishness, I’ll just go ahead and say it : nobody actually wants a Lancia Stratos anyway… and even if they did, they certainly wouldn’t want this new one. Yes, you heard me.
TTAC’s mission is to call it like we see it, pulling no punches. Even on Facebook, because we somehow wound up there. No really, who knows why or how we got there, it just kinda happened. While other autoblogospheric Facebook forays occasionally leave something to be desired, that doesn’t explain why we’re taking Social Media seriously. At least now.
It’s mid year and time to compare sizes. Who has the biggest (production) of them all? Last year came and went with no changes on the top of the list of the world’s biggest automakers. Same procedure as the year before: Toyota #1, GM #2, Volkswagen #3.
Where are we now, halfway through the race? Watch out, Toyota! Objects in your mirror are closer than they appear! That’s big bad GM riding on your … bumper. Read More >
Do you remember when Saturn made a last ditch attempt to bring customers back to their showrooms? It asked us to “Rethink” Saturn. Whatever our perception was of them, we almost certainly had it wrong and we had to check them out once more. Ford did a similar thing with “Have you driven a Ford lately?” It’s quite a clever strategy, convince the customer that they had it wrong about your product and invite them to try them again. Well, Toyota seems to trying a similar tactic in order to woo customers back and polish up their corporate image. Now at this point you’re expecting me to unveil some hokey advert which asks us “Try Toyota” (if Toyota is reading this, give me a call and we can work out a licensing fee for my ad slogan). Wrong. It’s not their products. They are fine.
Toyota asks us to rethink the meaning of recall. Read More >
Editor’s Note: GM’s outgoing Chairman/CEO Ed Whitacre sent the following email to GM’s senior executives today [via Detroit News]
My goal in coming to General Motors was to help restore profitability, build a strong market position and prepare this iconic company for success. While we have more to do, it is fair to say that GM is headed on that path. Our earnings for the last two quarters show that. Our strong sales show that. And the enthusiasm from everyone I meet at GM shows that.
We are on the right track. And I have complete confidence that Dan Akerson will keep us moving forward. Dan is committed to GM; he’s been a key player in the decisions our Board has made over the last year. He will do a great job, and deserves your complete support.
I have enjoyed my time as CEO of GM more than I can say, and I am pleased to stay on as Chairman through the end of the year. I am excited about this company, and I want you to know that it is the people of GM who make this a very special place. You are the best, and I truly appreciate all you do.
Thank you for the privilege of leading this great company. I am anxious to see the new heights that you will achieve as you continue focusing on designing, building and selling the world’s best vehicles.
Remember jetgate? Imagine what congressional roasters would have said if they would have found out that their wards of the state not only own their own airline, but a sizable share of an airport? Unthinkable. In Germany, nobody bats an eye. Read More >
Not long ago, we explored the possibility of Audi taking out Tesla with its forthcoming brace of e-Tron electric sportscars. What we didn’t realize fully at the time, is how directly VW is going after Tesla. At a recent visit to Volkswagen’s Silicon Valley Electronic Research Lab though, I was shown the slide above, which represents the battery packs for the forthcoming e-Tron and e-Up EVs… and it suddenly hit me that Tesla founder Martin Eberhard was applying Tesla’s multi-cell strategy at Volkswagen, essentially duplicating Tesla’s work with the backing of a major OEM. Now, Eberhard is talking to Autocar, and he says that his Tesla-style multi-cell powerpacks could offer 500 miles of pure electric range within ten years. If he’s right, the other OEMs who are focusing on prismatic Li-ion cells are in for a rude surprise… and Tesla had better start making some progress.
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