Ever since the Subaru brand was introduced to the US market as the makers of “cheap and ugly” little cars, it’s suffered from a tortured relationship with styling. From the unapologetically utilitarian to the downright contrived (hello, flying vagina) and right back to the tragically anodyne, Subaru’s styling has been as consistent as an acid trip… and about as popular with middle America. But now that Subaru is making headway with the buying public, its new stylist, Osamu Namba, tells Automotive News [sub] that it’s time for a change.

We want to broaden the appeal to make it accessible to more than a small, loyal crowd. We need to add a more contemporary element. We have to show the function through design with simple, clean lines. I want a very simple design that exhibits strength. I don’t want it to be just something serious and boring. A lot of people don’t know that Subaru brand. If we can make styling more accessible, it will bring them in

That sounds well and good, but where does Subaru even start going about building a consistent, coherent design language? We hear that Subaru’s Hybrid Tourer Concept is the best hint yet at the shape of things to come…

Much of the hysteria over a possible electronic cause for the Toyota unintended acceleration scandal (aka “the ghost in the machine”) stemmed from an ABC report featuring Southern Illinois University professor David Gilbert. Gilbert demonstrated to ABC’s Brian Ross that unintended acceleration could be triggered in Toyotas without generating an error code, but the report didn’t address the likelihood of this happening. Furthermore, ABC was found to have used misleading footage in that report. Gilbert went on to testify in one of the least convincing panels ever convened before congress, and even after Toyota held an event aimed solely at debunking his suspicions, Gilbert has persisted in believing that something is wrong with Toyota’s electronics. As a result, the AP [via CBC] reports that Toyota has pulled funding for two internships at SIU, two Toyota employees resigned from its automotive technology program advisory board, and another demanded that Gilbert be fired. The AP seems very keen to call these retaliations “smears,” but given recent revelations about the government investigation into Toyota’s electronic throttle control system, it seems that Gilbert and SIU are simply reaping what they’ve sown.

Bloomberg reports that GM has already pulled off one of the ballsiest IPO moves ever, by asking banks bidding to underwrite its IPO to use fees to subsidize the purchase of GM vehicles by its employees. According to the report, a GM document sent to bidding banks solicited

ideas as to how we can use the IPO to reposition GM and its vehicles within the investment community including your firm’s willingness to reinvest any portion of any underwriting fees into the purchase of GM vehicles for your employees and/or company use.

Read More >

In hopes of convincing consumers that buying a battery-electric car will not be a financial disaster for them, GM is announcing an eight-year, 100k mile transferable warranty for its Volt battery. According to GM’s release, Volt batteries have undergone

more than 1 million miles and 4 million hours of validation testing of Volt battery packs since 2007, as well as each pack’s nine modules and 288 cells. The development, validation and test teams have met thousands of specifications and validated each of the Volt battery’s components.

Tests include short circuit, corrosion, dust, impact, water submersion, crush and penetration, and extreme temperature swings combined with aggressive drive cycles, also known as  “Shake, Bake and Roll.”

GM does not, however, specify a minimum-performance range for the battery, saying only that it can run on battery power for “up to the first 40 miles.” That makes it tough to understand what kind of defect or level of performance would deserve a warranty repair or replacement, which is really the key consideration. GM’s claim that this

is the automotive industry’s longest, most comprehensive battery warranty for an electric vehicle

is technically true, but it is also the same warranty period enjoyed by Toyota’s Prius hybrid. Full release after the jump.

Read More >

With analysts already worrying about Lithium-ion battery oversupply in Japan and the US, the Korean government is shaking up the sector even more by announcing an investment of 15 trillion won ($12.5b) in the country’s battery sector. Called “Battery 2020 Project,” the money will be spent on building up Korean R&D capabilities, with the goal of improving the country’s ability to source Li-ion components. Korea currently imports many of the components needed for its domestic battery industry, and according to Yonhap, this investment will seek to develop Korean sources for up to 75 percent of the battery industry’s components by 2020. A government official explains:

South Korea’s Samsung SDI and LG Chem already control 38 percent of the market, but actual percentage of local parts and technology used to make these products stand at less than 20 percent

Read More >

Smart’s current plan for reviving its fading sales is a Tesla-powered EV version of its Smart ForTwo, which the Daimler-owned firm hopes will keep its city cars moving until a new platform is jointly developed with Renault. Further down the road though, it seems that Smart is moving to expand out of cars, as Autocar reports that the brand is developing a plug-in electric scooter. A senior Mercedes-Benz source tells the British magazine that

Smart was originally established to tackle the need for improved mobility, especially in congested city environments. Up to now we have concentrated our efforts on four-wheel solutions. The next stage is to looking at how to expand beyond this with other environmentally friendly vehicles

Read More >

Automotive News [sub] says it’s been five years since GM ran a Corvette ad… and if the last ‘vette ad is the one I’m thinking of, Chevy had to pull it after safety advocates protested. Is it a coincidence that this new ad has GM comparing itself to that other federally-funded money pit, NASA? With both the automaker and the space agency fighting for their futures, the cross-branding works well, and it allows The General to indulge in some trademark nostalgia without digging too deep into its own past. All in all, it’s a quite effective ad… provided you don’t think about it too hard.

Yes, really. The Bricklin: An Automotive Fantasy opens at the end of the month, in Fredricton, New Brunswick, not far from where the Bricklin SV-1 was built. And despite the fact that Bricklin’s SV-1 project left the citizens of New Brunswick with $23m in public debt when the fantasy fell apart, the locals aren’t looking back in anger. The Fredricton Playhouse’s executive director tells the NYT that

We’re going for a cabaret-meets-disco-meets-car-show vibe. It’s supposed to be fun. It’s a story about hopes and dreams

The moral of the story: Canadians are bad at holding grudges. Oh yes, and the auto industry will never tire of larger-than-life characters like Bricklin.

A sheriff’s deputy in Noble County, Indiana blew a case against a man suspected of driving under the influence of alcohol (DUI) after he drew his gun on the motorist without probable cause. The state court of appeals on Friday tossed the felony drunk driving conviction of Daniel C. Reinhart because of the actions of Deputy Carey Coney around 3am on August 6, 2008.

Read More >

We finally know who’s responsible for shutting down Nissan assembly lines in Japan and the U.S.A. The shortage of a critical computer chip stopped Hitachi from making ECUs, which in turn stopped Nissan from making cars. For days, the identity of the lackadaisical chipmaker had been kept under wraps. Now, the culprit has been unmasked. Read More >

Edmunds has released its “true cost of incentive” index for June [via BusinessWire], and once again, GM took the top spot, followed by Chrysler and Ford. Detroit accounted for 61.3 percent of all incentive spending last month, with Trucks and Premium Sportscars attracting the highest incentives.Says Edmunds’ Michelle Krebs:

Last June incentives were sky-high, but sales were depressed, as buyers waited for details on the Cash for Clunkers program. If the industry was truly recovering, we would be blowing last June’s car sales numbers out of the water

Since corn-based ethanol began coming under attack for a wide variety of negative environmental and social impacts, the renewable fuels industry has sought to cover the sins of its corn juice gravy train with a coat of “advanced biofuel” greenwash. Accordingly, the ethanol blending mandate (from the 2007 Energy Independence and Security Act (EISA)) has included requirements for cellulosic and non-corn-derived biofuels which the industry says will replace corn… eventually. Unfortunately it seems that “eventually” is going to take longer than was expected, as the EPA has already slashed the 2010 mandate for advanced biofuel blending from 100m gallons to 6.5m gallons. And today the EPA announced rules for the 2011 advanced biofuel blending goal, and once again the non-corn fuels are getting the short end of the stick.
Read More >

With Kia’s first US plant pumping out hot-selling new Sorentos, the Korean brand has been desperate to stake its claim to the transplant patriotism that has helped the Japanese automakers rise to dominance in the US market. In this latest ad for the new Sorento, Kia leaves the viewer with no room to doubt where the Sorento is made… and it’s already the second ad to feature Kia’s new West Point, GA factory. So, how does this all play back home in Korea? Hit the jump for the answer…
Read More >

People “familiar with the findings” of NHTSA’s investigation into unintended acceleration in Toyotas tell the WSJ [sub] that after studying “dozens” of black boxes, the DOT has

found that at the time of the crashes, throttles were wide open and the brakes were not engaged… The results suggest that some drivers who said their Toyota and Lexus vehicles surged out of control were mistakenly flooring the accelerator when they intended to jam on the brakes.

Really? Could it be true? It wasn’t cosmic rays or a ghost in the machine causing vehicles to run completely out of control? We’re shocked. Shocked, we tell you.

Read More >