We knew it would be one of Angela’s feel good meetings. Careful parsing of her statement yesterday gave the clues: “I will do everything so that the employees who were pushing for the preservation of Opel receive all possible help and support we have at our disposal.” Angela hadn’t promised help for Opel. She promised to do what she can to cushion the blow to the Opel workers. Anyway, Frau Merkel met with the Premiers of the Opel states, only to tell them that the decision stands: Read More >
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GM has released the following statement on its apparent decision to discontinue use of the term “Chevy” in communications.
DETROIT — Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.
We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.
In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.
We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover “Chevy.”
So, GM’s ban on use of the term “Chevy” hasn’t quite taken effect yet. Above is an image of the front page at Chevrolet.com, and clearly there are still a number of references to the old abbreviation. And no wonder: the term “Chevy” has been a mainstay of Chevrolet’s advertising from time immemorial… up until very recently, you could even catch Chevy ads that never used the whole word “Chevrolet.” We’ve assembled a few ads featuring the word “Chevy” throughout the years, and we present them now in memoriam of a convenient and iconic nickname.
We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward. When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding. Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer.
From a GM memo, signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, Chevrolet’s vice president for marketing [via NY Times]. Chevrolet spokesfolks confirm the decision to abandon “Chevy,” saying the move comes from Chevrolet’s new ad agency of record, Goodby Silverstein. Chevrolet employees are reportedly already using a “Chevy Can,” similar to a “Cuss Can,” in which employees must deposit a quarter every time they say “Chevy” instead of “Chevrolet.” They’re serious about this thing.
Red light cameras in San Mateo County, California received a one-two punch as an appellate court and a grand jury called into question the way red light cameras operate in the county. On Monday, the San Mateo County Civil Grand Jury released a report suggesting that the eight cities within the county that use photo enforcement are preoccupied with revenue. The report found that although cities claimed their sole interest was safety, officials failed to furnish reliable evidence to back up the assertion.
Yesterday, as predicted by TTAC on many occasions, Germany’s Economics Minister Rainer Brüderle denied state aid for Opel. Even before the announcement, his boss Angela Merkel called a pow-wow of the premiers of the Opel states to find out what can and should be done now. The pow-wow will take place today. Yesterday’s statements by Brüderle and his boss are quite telling. Here they are, unedited (German version courtesy of Automobilwoche [sub], translation by yours truly.) Read More >
The Nikkei [sub] announces that Daimler’s Mercedes-Benz division is unleashing a global advertising campaign on the world, including a new advertising slogan and – while we are at it – a redesigned version of its three-pointed star. “Our claim has to reflect that we want to be the best in all disciplines,” said Mercedes-Benz sales chief Joachim Schmidt. And so their new global advertising slogan is … Read More >
I’ve declared many times on TTAC that I’m a bit of what you folks across the pond would call a liberal. I believe people should have a baseline in terms of living standards, but people should still work for the better things in life. The state should be there to help people, not sustain them. My point is that when an entity gets too much power (or THINKS it has) then the balance of power is shifted and seldom ever for the better. Everything is good is moderation. I feel the same way about Unions. Contrary to popular belief, I’m not anti-union. Unions have done a lot of good for the common working person. They fought for better working environments, better pay, better job security, etc. It is impossible to deny the good they’ve done. But like Harvey Dent said in “The Dark Knight”, “You can either die a hero or live long enough to become a villain”. And unfortunately, this article doesn’t exactly show unions in a good light.
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The MVSA has passed its final committee-level hurdle, passing the Senate Commerce Committee by unanimous vote [full Senate version in PDF here, summary here]. The Act now faces votes by the full House and Senate, with only one major issue differentiating the two: the House version includes a “vehicle safety user fee” on new car sales, while the Senate version does without, thanks. Either way, NHTSA gets its budget doubled to $280m by 2013, so the difference is pretty academic. Other minor quibbles include whether or not to cap NHTSA’s fining power at $200m or $300m per defect. Somehow I think they’ll work it out. Look for the bill to move towards President Obama’s desk at distinctly un-legislative speed. After all, a little pork always helps… and the Senate Commerce Committee also just approved a bill (S.1938) ordering the DOT to grant $94m per year to states with hands-free laws for enforcement of those laws, distracted driver awareness education road signs. Who likes the smell of legislation?
To be perfectly honest, I wrote about half a post on GM’s decision to give Detroit Tigers pitcher Armando Galarraga a new Corvette after he was robbed of a perfect game by a bad call, before deciding not to run it. Why? Well, the story is classic Detroit: Galarraga’s victimhood is exactly the image GM would like to associate itself with (remember, everything was going fine before the credit markets collapsed), and The General owed the Tigers anyway because of owner Mike Ilitch’s decision to not charge GM for ad space on the stadium’s fountain when it was in bankruptcy (Ilitch added free Ford and Chrysler ads in the interest of fairness). In short, there was plenty of room for some trademark TTAC cynicism… and yet I couldn’t quite bring myself to twist the knife.
On the heels of a Ben Gurion University study showing that drivers under the influence of marijuana are less dangerous than drunk drivers, comes yet another study indicating that driving stoned might not be quite as bad as some think. Published in the Journal of Psychoactive Drugs, the Hartford Hospital/University of Iowa study titled “Sex differences in the effects of marijuana on simulated driving performance,” concludes that:
Under the influence of marijuana, participants decreased their speed and failed to show expected practice effects during a distracted drive. No differences were found during the baseline driving segment or collision avoidance scenarios. No differences attributable to sex were observed. This study enhances the current literature by identifying distracted driving and the integration of prior experience as particularly problematic under the influence of marijuana.
Irie!
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Thanks to congressional arbitration, GM’s dealer cull has been steadily downsized since The General made the decision to axe nearly 2,000 dealers during last year’s bankruptcy. Going into bankruptcy, GM had about 6,000 dealers nationwide, and it culled nearly 2,00 of them in an attempt to lean out its distribution channels. But now the Detroit News reports that GM’s North American boss Mark Reuss has said that about half of those culled dealers will have been reinstated by this July, bringing GM’s dealer count back to the 5,000 ballpark.
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Why do drug smugglers use Chrysler’s patented Stow ‘N Go storage system to smuggle $100k worth of marijuana across the Mexican border? Because they can. Or, because Wieden + Kennedy have another Caravan ad to make. But this is hardly the most entertaining shot from the LA Times’ gallery of “Bizarre Border Busts” [Hat Tip: Richard Chen]. No, you’ll have to hit the jump for that one…
Jim writes:
I had a transmission problem with my Fusion. Dealer tells me lots and lots of people are having the problem, and parts are backordered. It appears 2010 Fusions being sold today have defective transmissions. Ford has a TSB on the issue to dealers. People claim transmission leaves them stranded on freeway. Search Fusion Transmission Problems on Google and you will see. I think someone in the media needs to do a story on this.
- 2000 Honda Insight 5MT CVT (49/61/53)
- 2010 Toyota Prius (51/48/50)
- 1986 Chevrolet Sprint ER 5MT (44/53/48)
- 1990-1994 Geo Metro XFI 5MT (43/52/47)
- 1986-87 Honda Civic Coupe HF 5MT (42/51/46)
- 1994-95 Honda Civic Hatchback VX 5MT (39/50/43)
- 2006-2010 Honda Civic Hybrid CVT (40/45/42)
- 2010 Honda Insight CVT (40/43/41)
- 2001-2003 Toyota Prius CVT (42/41/40)
- 1989 Chevrolet Sprint/Suzuki Swift 5MT (38/45/41)
Keep in mind that this list [via our pals at Autosavant] is for EPA ratings, adjusted to the new post-2008 methodology (city/hwy/combined). Luckily, the EPA also accepts real-world mileage submissions from citizen-motorists to help illustrate the whole “your mileage may vary” thing. That list is after the jump.
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