By 2015, no new car made by Mazda will stand around idle. By this year, Mazda plans to install its idling stop function on all of its new automobiles, says today’s Nikkei [sub]. Some domestic and European Mazda already have this feature. In a few years, it will be universal, including North America, where current EPA regulations discourage idle stop. Read More >
The good folks from the Public Radio show This American Life are hunting down a headline. Writer Emily Condon writes:
There was an article, likely between 1980 and 1988, that ran about the NUMMI plant in Fremont California, focusing on the GM and Toyota partnership. We think the headline was “HELL FREEZES OVER,” or possibly “HELL FREEZES OVER IN FREMONT,” or something to that effect. The person we’re interviewing thought it was Motor Trend – they couldn’t find any record of it. I couldn’t find it in Motor Trend or Car & Driver…but it’s possible I somehow missed it, since the archives weren’t searchable, but only on microfilm. But could possibly be another publication, too.
Long story short, their investigation seems to have gone cold at a TTAC comment thread, which is where you, our Best and Brightest, come in. The first commenter to identify the magazine and issue that This American Life is looking for, will win immortal TTAC fame, and the much-coveted Fiat 500 mouse.
[UPDATE: Commenter Msquare proves that whether you need an old car mag headline hunted down, or a ’51 Packard identified from only a picture of its gas cap, TTAC’s Best & Brightest are the place to go. Congratulations Msquare, check your email for instructions on claiming your prize. Everyone else, be sure to check out This American Life‘s piece on NUMMI, “the car plant that could have changed everything,” which airs on March 26. ]
Remember when we reported that the cash cow known as in-house dealer finance wouldn’t be covered by the Consumer Financial Protection Act, currently making its way through congressional committees? That version of the bill passed the House Financial Services Committee (with some questionable support), but now Automotive News [sub] reports that the Senate Banking Committee has passed its own version which does make dealer finance subject to regulation by the Consumer Financial Protection Bureau. The Senate version would also make the CFPB an office of the Federal Reserve, rather than a stand-alone agency. So, should an agency set up to prevent another financial crisis extend regulation to dealer finance operations? Dealers aren’t happy about the idea, but traditional consumer advocates aren’t the only ones saying yes…
Japan’s Mag-X [via Autoten] brings us this rendering of a Toyota low-cost car, said to be planned for a 2012 launch in India’s hot-hot entry-level car market. Expected to weigh about 1,322 lbs, Toyota’s Tata Nano-fighter is said to have an 800cc two-cylinder engine mounted out back (alá Nano).
While the autoblogosphere frets bout whether BMW drivers can tell which wheels drive their cars, the real news in the BMW-goes-FWD storyline is the impact that the sea change in brand strategy is expected to have on volume. Automotive News [sub] reports that BMW is developing a new family of modular gas and diesel engines, which are intended “primarily for BMW’s new front-wheel-drive architecture, but the powerplants also will be used in the automaker’s rear-wheel-drive cars,” according to CEO Norbert Reithofer. And the volume at which this new family of three, four and six-cylinder engines will be produced is one of the early indications of where BMW is going with its FWD expansion. Today, BMW sells just under 1.3m vehicles worldwide. That’s fewer cars than will be powered by this new family of engines alone, which Reithofer says will motivate 1.5m vehicles worldwide. Considering BMW’s goal is to sell 2m vehicles of all its brands by 2020, it’s clear that much of that growth will be made possible by new FWD-inclusive drivetrain technology.
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Nearly a month ago, Toyota’s Jim Lentz was asked by National Public Radio about the then-new “shim fix” for sticky accelerator pedals.
NPR asked: “if I’m a Toyota owner subject to this recall and I say ‘I don’t want a repaired accelerator pedal, I want a new one.’ Is that an option?” To which Lentz replied: “it will be looked at on a case-by-case basis.” When NPR asked for Lentz to clarify what he meant by “case-by-case basis,” he said “It’s really up to… between the dealer and the customer. We would like to see customers get this fix done with the precision cut steel bar and see how that is. I think the customers are going to be very satisfied with overall quality of the pedal and the feel of the pedal.”
At the time, this was interpreted as a not-so-great sign for Toyota’s “precision cut” shim fix. Reinforcing the impression that some might not be happy with the fix, a Toyota memo to dealers has surfaced today at the AP [via Google], which requests that:
If a customer is not satisfied with the operation and/or the feel of the accelerator pedal after the reinforcement bar has been installed, please assist us by assuring a replacement pedal is provided at no charge to these customers
Which makes us wonder: is there anyone out there who has had the shim fix done to their recalled Toyota only to have the problem reoccur? Has anyone requested a replacement pedal instead of the shim fix, and had a Toyota dealer turn you down? Toyota is probably playing it safe by asking dealers to provide new pedals, but we’re cant help but wonder why they would cast suspicion on the shim fix this way. Any ideas?
One of the biggest conundrums facing the folks tasked with marketing the forthcoming first generation of mainstream electric cars is branding. On the one hand, firms want their mainstream brands associated with the green halo of having an electric car in its portfolio. On the other hand, electric cars aren’t cheap. From a pure pricing perspective, it makes more sense to brand expensive EVs as luxury products. GM struggled with this problem when it developed its Converj version of the Volt, ultimately deciding that the common-sense arguments for branding the $40k Volt as a Cadillac weren’t as important as boosting Chevy’s profile with an EV offering. Nissan, meanwhile, has decided that it has room for both a Nissan-branded Leaf EV and an Infiniti-branded luxury version.
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Debates over the relative values of front-, rear- and all-wheel-drive have raged for as long as automotive enthusiasm has existed, and after decades of argument, the only thing that anyone seems to agree on is that the the drive wheels matter. But do they? According to Automotive News Europe [sub]’s Luca Ciferri,
More proof that customers don’t care about the difference between rwd and fwd came last week when BMW revealed that 80 percent of its 1-series owners believe the car is fwd
Ciferri wrote this in the “blog” section of the Automotive News [sub] website, and didn’t link to any sources to back his claim up. Meanwhile, a search of German news sources has failed to pull up stories that link to a source other than Ciferri’s blog post. Though Ciferri is a respected auto journalist, and we hesitate to accuse him of making this stuff up, there’s a definite chance that this study isn’t all that it seems. After all, Ciferri cites BMW’s research at a time when the Bavarians are developing the first ever FWD car to carry the famed BMW roundel. Though we don’t doubt that many BMW 1-series buyers might not know which wheels drive their cars, the 80 percent number seems suspiciously high. Furthermore, Ciferri doesn’t indicate whether that statistic reflects global customers, European buyers, or the American market. Combined with BMW’s obvious incentives to de-stigmatize front wheel drive, these problems leave us little choice but to take Ciferri’s statistics with a hefty grain of salt.
A week ago, we ran a story about China’s BYD scaling back – way back – plans to mass produce their E6 pure plug-in. We reported that all they’ll make will be 100 E6 electric cars to be used as taxis in the city of Shenzhen, where BYD is based. Further development of the vehicles will depend on how that test fleet will be doing. At the time, it was only a rumor. Now, the rumor has been confirmed by the BYD man himself, Chairman Wang Chuanfu. Read More >
How can it be that Subaru is simultaneously so easy to love and so easy to hate? Under the sheetmetal, the company sells some of the most capable and characterful automotive technology in a market that’s otherwise flooded with bland homogeneity. But then there’s the damn sheetmetal. Subaru has “upgraded” the 2011 WRX with the swollen, anabolic looks of the STI, which might look decent in hatch form, but as a sedan (and like all Impreza sedans since the first generation) it’s just plain unfortunate. If only Subaru had snagged Peter Schreyer before Kia did… [via Autoblog]
A brief study published in this month’s Journal of Trauma examined whether red light cameras installed at a Jefferson Parish, Louisiana intersection caused a reduction in the number of traffic collisions. A team of medical doctors from Tulane University examined accident statistics for ten months before and ten months after the activation of cameras on October 24, 2007. The team found no statistically significant reduction in the number of accidents.
Germany’s Economy Minister Rainer Brüderle poured cold water on hopes for a quick decision on state aid for GM’s ailing Opel. GM expects $2.5b in state aid to come from European countries, most of it from Germany. But Germany, represented by Reiner Brüderle, is dragging its heels. Read More >
China’s vice-president Xi Jinping (above) is packing his bags for a state visit to Sweden, where he and his entourage will arrive this Saturday. He doesn’t go there to watch pretty blondes. (He doesn’t fancy blondes, see picture below.) Xi Jinping wants to come back to Beijing with a Swedish souvenir: A signed contract between Ford and Geely that will seal the sale of Volvo. Read More >
Despite having their hands full with recalls, class action suits, Prius hoaxers and gold diggers, Toyota is not falling into deep depression. To the contrary, they think demand in 2010 will be higher than originally planned. And they ramp up their production to meet the demand. Read More >
At long last, police in Harrison, NY, agree with NHTSA findings that “driver error caused the crash of a Toyota Prius in this New York suburb,” says the Wall Street Journal. The converted Harrison police chief would even drive a Prius. Read More >
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