The sun never sets on TTAC’s devious empire. While America Slept (WAS) is a daily round-up of the news that happened in other continents and time-zones. TTAC provides round-the-clock coverage of everything that has wheels. Or that has its wheels coming off. Our pledge: No feelings will be hurt (except those of automobile execs, one copy-writer, and the gravitationally challenged.)
Opel’s ad attack: While other car companies slash ad budgets, GM’s Opel unleashes a Blitzkrieg on the German populace. “Opel Secures Future” blares the banner headline of full page ads appearing in national German newspapers. [NB: The line doesn’t say “Opel’s Future Secure”]. According to Bloomberg, the target of the ad-attack is to “reassure car buyers that may be spooked by the woes of its parent.” The copy-writer must have been high on something, hyperbole at the very least: “Opel is financially solid and as a brand and a company not at risk.” Boerse-Express says the true aim of the ads is Opel’s foot: “If they are doing so well, why loan guarantees?” Good question.
GM in denial: RenCen weighs in on the topic, says “Opel is not for sale.” Not because they wouldn’t want to. GM flak Tom Wilkinson tells AFP that brands like Opel “are so integrated into GM’s global operations, we would not or could not sell them.” Darn. Nothing works anymore.
Dealers ready to buy Opel: Opel’s German dealer council met last Tuesday and discussed to buy Opel themselves, before Opel goes under. “This is under serious consideration,” says Paul Schäfer, GM of Opel Staiger in Stuttgart, to Automobilwoche (sub.) The money could be raised. Despite (or because) of GM’s denials, the dealers are worried. In the meantime, non-essential expenses, such as a new CI for dealers or a revamped DMS have been put on ice.





















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