Tesla deserves credit for building useable, long-range electric cars, but shares a good deal of the blame for causing the public to associate EV driving with the expenditure of one’s retirement savings. Fledgling technologies carry a steep price in the early days, and other automakers weren’t immune from this reality. A base 2011 Nissan Leaf cost $32,780 before destination and federal incentives and offered 73 miles of range. A 2018 model retails for $29,990 and offers 151 miles.
Volkswagen, currently planning a massive electric vehicle assault on the Western world, knows the price gap between ICE cars and EVs is a major impediment to adoption. That’s why it’s couching its pricing strategy in terms buyers will understand. Read More >















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