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By
Matt Posky on November 5, 2021

Volkswagen CEO Herbert Diess has been facing off with the company’s German workforce for weeks over the changing nature of the business. VW vowed to transition itself toward an all-electric lineup following the 2015 diesel emissions scandal. But the necessary steps to get there haven’t been universally appreciated.
The general assumption has always been that electric vehicles would result in massive layoffs across the industry by nature of their needing fewer parts than internal combustion vehicles. But Volkswagen seems worried that it’s falling behind smaller rivals and needs to take decisive action to make sure it’s not outdone by firms operating in the United States and China. The proposed solution is an industrial overhaul designed to fast-track VW’s electrification goals. Unfortunately, German labor unions are convinced that this plan would incorporate massive layoffs and have become disinclined to offer their support. The issue worsened in September when Diess told the supervisory board that a slower-than-desired transition to EVs could result in 30,000 fewer jobs. Read More >
By
Corey Lewis on November 5, 2021
After its successful introduction in the Twenties, an Airflow-shaped misstep in the Thirties, and a return to its earlier formula in the latter part of that decade, big changes were in order for the new Imperial of the 1940s.
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By
Matt Posky on November 4, 2021

Michigan’s Orion Assembly will be taking three weeks of downtime this month as General Motors continues addressing the fire recall pertaining to Chevrolet’s all-electric Bolt.
The automaker notified employees that the facility will see production idled from November 15th through December 3rd, though vehicle assembly won’t resume until the 6th. However the plant is already running on a diminished schedule so staff can assist with maximizing LG battery output and offer additional support related to the recall. Read More >
By
Matthew Guy on November 4, 2021

General Motors seems bent on preparing some of its existing facilities as supporting players for future programs. The company has announced a $46 million investment in the metal stamping operation in Parma, Ohio, a town located about 20 minutes south of Cleveland that has nothing to do with the tasty cheese one puts on their pasta.
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By
Matt Posky on November 4, 2021

Hyundai Motor Company has revealed teaser images of the Ioniq SEVEN, an all-electric SUV concept scheduled to debut at AutoMobility Los Angeles later this month. The model is supposed to preview the automaker’s future design and technology innovation as it transitions toward electric vehicles, potentially previewing the upcoming sport utility vehicle to be added to the brand’s Ioniq lineup. Though it doesn’t resemble the Ioniq 5 all that much and we were under the impression that was the model foreshadowing the brand’s upcoming EVs.
No matter. Hyundai has a lot of uniquely designed models that share just enough to make it apparent that they’re still part of the larger family and most of what we’re seeing of the SEVEN concept is of its comfy, cozy interior. These teasers really make you want to curl up inside the SEVEN with a Tolstoy novel and a blanket to see how long you can get by uninterrupted. Read More >
By
Matt Posky on November 4, 2021

Ford Motor Co. has announced a cash tender offer to repurchase up to $5 billion of the company’s high-yield debt in the hopes of rebalancing its budget after needing to borrow so much during the back-to-back-to-back production shutdowns incurred since the start of 2020. The automaker is retiring as much of the $8 billion in bonds the company issued at the start the coronavirus pandemic as it can and will be doing the same for some older bonds issued at similarly high rates (over 8 percent annually).
However this will be used to make room for environmental, social and corporate governance (ESG) initiatives and establish a “sustainable financing framework” the automaker said would be a first for North America. Ford clearly believes social governance investments will become increasingly routine and is attempting to showcase itself as one of the kinder, more forward thinking, and environmentally responsible multinational industrial concerns. Sort of like a fully armed M1 Abrams tank painted with peace symbols and hippie daises. Read More >
By
Matthew Guy on November 3, 2021

A captive lending arm can be a major source of profit for automakers. After all, keeping that paper in-house instead of farming it out to a third party permits some of that sweet interest-driven revenue rolling on a monthly recurring basis. Why else did most of us, for many years during GMAC’s heyday, refer to General Motors as a finance company which just happened to sell cars?
Following several years of shacking up with Santander in order to offer financing for their customers, Stellantis has bought F1 Holdings Corp., an outfit that is the parent of Texas-based First Investors Financial Services Group. Now they’ve spent $285 million in this all-cash transaction, Stellantis is no longer the only major automaker in America without a captive finance arm.
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By
Corey Lewis on November 3, 2021
In our last edition of Buy/Drive/Burn, we considered the Mazda Protegé, Mitsubishi Mirage, and Subaru Impreza sedans from 1998. Most of you preferred the Protegé as your Buy of the three. Today we fast forward to the same offerings in 2008, and see if things shake out differently.
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By
Matt Posky on November 3, 2021

While the concept of mobility has often turned out to be a buzz phrase used by executives unsure of where to place hypothetical revenue streams and burgeoning technologies, it has simultaneously yielded a handful of enterprising business premises with the potential to stand on their own. Nuro, the American robotics company fielding pint-sized delivery drones, is among them and has made a case for itself by eliminating humans from the equation entirely and providing unique scenarios for its services.
The startup has been getting a smattering of positive attention since its formation in 2015 and recently raised $600 million during its latest funding round, bringing its valuation to an impressive $8.6 billion. Read More >
By
Matt Posky on November 3, 2021

Nissan-owned Infiniti has opted to merge marketing, public relations, and social media oversight into a single position. Framed as a promotion for Wendy Orthman, the brand’s current global head of communications, the management shift takes place shortly after former General Manager Global Brand and Marketing Phil York decided he had better things to do in Europe. But it really just seems like the company figured out a way to roll three jobs into a single paycheck.
Effective today, Orthman will be assuming the freshly minted title of general manager of Global Integrated Brand, Marketing and Communications. According to the automaker, the position combines the roles of a chief marketing officer and head of communications while also providing oversight for Infiniti’s social media and public relations. Read More >
By
Matt Posky on November 2, 2021

Following claims that Tesla’s “Full Self Driving” beta caused some vehicles to experience erroneous forward collision warnings and the automatic emergency braking system stopping cars for no discernable reason, the manufacturer has filed a probable fix with the National Highway Traffic Safety Administration (NHTSA).
The recall encompasses 11,700 equipped with FSD beta software version 10.3 that was released on October 23rd. While Tesla says that the vast majority of the vehicles selected to test the new code were already fixed via over-the-air updates, 0.2 percent of the whole still had not been issued a fix as of October 29th. Affected cars include every Tesla model ever made, provided it’s from the 2017 model year or later. Read More >
By
Matthew Guy on November 2, 2021

Did that headline grab your attention? As proponents of unmuffled V8 engines, it certainly grabbed ours. Gearheads have been shouting for an eight-cylinder Bronco ever since the first sketches of the Wrangler-fighter appeared all those years ago. Yesterday, in the desert near Las Vegas, Ford finally introduced such a rig.
There’s a catch, of course: the Bronco DR is strictly meant for off-road racing. And it’ll cost a cool quarter-mil.
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By
Corey Lewis on November 2, 2021
Our series on Imperial continues today, after a strong start in the coachbuilt Twenties turned into a big aerodynamic flop in the Thirties with the Airflow Imperial. The error in judgment was immediately apparent; the Imperial with groundbreaking styling lasted only three model years.
Chrysler was determined to start Imperial over, and in its third generation returned to a much more conservative large luxury car template.
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By
Matt Posky on November 2, 2021

Toyota Motor North America has already voiced its opposition to the proposed EV tax credit scheme tied to the the Democrats’ latest spending bill. This week, it has decided to expand its message by purchasing advertisements in national publications.
Starting Tuesday, Toyota will be launching an ad campaign intended to help bring Americans toward its side of the fence. While the automaker isn’t intrinsically offended by the government-backed incentivizing of electric vehicles, it has taken umbrage with the Biden administration’s insistence that consumers be issued an additional $4,500 incentive for purchasing union-made products. Though the reasoning should be obvious, since the company doesn’t have any unionized facilities in the U.S., the automaker is seeing growing support as the related legislation is stalled on Capitol Hill. Read More >
By
Matt Posky on November 2, 2021

Tesla shares took a dip on Tuesday after Tesla CEO Elon Musk tweeted that its deal to provide Hertz with 100,000 electric vehicles had not been ratified with the signing of a contract. While this normally means the deal had not been finalized, the language used by Musk almost makes it sound like whatever Hertz had been claiming previously didn’t even matter.
“You’re welcome! If any of this is based on Hertz, I’d like to emphasize that no contract has been signed yet,” the CEO said in reference to Tesla’s share price pitching upwards by over 8 percent. “Tesla has far more demand than production, therefore we will only sell cars to Hertz for the same margin as to consumers. Hertz deal has zero effect on our economics.” Read More >
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