BMW’s past promises include a pledge to help keep drivers driving in the brave new world of autonomous vehicles. However, it hasn’t entirely sworn off self-driving technology. The company finds itself in a tricky spot, as it’s seen as both a luxury automaker and a performance brand. But it can’t claim to be “The Ultimate Driving Machine” if it doesn’t allow customers to drive.
Automakers and tech firms pushed relentlessly for autonomous driving, making claims that a self-driving nirvana was just around the corner. But current technology proved less than perfect in practice and modern autonomous vehicles require constant human involvement to operate safely, just like any normal car. Despite making strides, the industry seems torn on how to appease everyone.
The government is even more in the dark. While lawmakers initially agreed with industry rhetoric (that autonomy will save lives and usher in a new era of mobility), recent events sparked skepticism. There aren’t many new regulations appearing in the United States, but there also isn’t any clear legislation to help decide who’s held liable when the cars malfunction. A lot of what if questions remain unanswered.
BMW thinks this will be the main reason why autonomous cars fail. Read More >















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