Rampant speculation on the Chrysler brand’s demise was premature. During a Q&A session in Italy on Friday, Fiat Chrysler Automobiles CEO Sergio Marchionne announced that the brand has a future, but it won’t be as big as it once was.
Already, the brand pales in comparison to even the recent past. In 2005, Chrysler sales in the United States topped 600,000 vehicles (we all remember those Sebrings), and the brand plateaued above 300,000 annual sales in the period spanning 2012 to 2015. Last year’s tally? Just over 188,000 sales — not surprising, given its lineup now consists of a single, aging large sedan and a modern minivan. U.S. sales are down 9 percent over the first five months of 2018.
Marchionne’s remarks proved an earlier Bloomberg report true: Chrysler will become a North American brand. And Fiat? Sorry, it doesn’t look like it’s going to work. Read More >















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