Automotive advertising and the Super Bowl are intrinsically linked. Car spots populate the commercial breaks, the most valuable player gets a free truck, and there is usually a contest or two sponsored by a major manufacturer. This year, Mercedes-Benz had a rather clever idea: to create a digital version of the hand-on game where the last participant to break physical contact with a vehicle (usually a Hyundai) gets to take it home.

Scheduled to coincide with kick-off, contestants would keep their fingers planted on their phones for the duration of the game for the chance to win a brand new Mercedes-AMG C43. The last person to allow their digit to stray from the moving photo would be awarded the car. But there was a problem — too many people tried to play the Mercedes-Benz Last Fan Standing game and it immediately crashed.

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Late last month, Formula One announced it would no longer be using the professionally employed models colloquially known as grid girls, starting with the 2018 season. The rationale, according to managing director of commercial operations Sean Bratches, was that times had changed.

“While the practice of employing grid girls has been a staple of Formula 1 Grands Prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms,” Bratches explained in a release. “We don’t believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world.”

The decision was mocked as a prudish response to PC culture by some, while others praised it as a major victory against the objectification of women. Regardless, the women won’t be coming back in March. However, there will be a replacement. In a recent announcement, F1 said it will replace its grid girls with “Grid Kids.”  Read More >

A Chinese car brand with the same name as a defunct American brand is building the spiritual successor to a famous BMW model that wasn’t really a BMW.

Eagle, a brand of China’s Suzhou Eagle, has begun production of the EG6330K — a model whose name rolls off the tongue like Thunderbird. If the diminutive little car looks familiar, it should. Read More >

Today’s post serves as a couple of milestones at TTAC (for me, anyway); 200 articles written, and a year of Rare Rides. Since I did not plan this in any way or think about it in advance, I thought we might make this post a bit special. Bringing us back to the very first Rare Rides entry of one year ago, we have another concept car Ghia designed for Ford which never saw the production green light.

Presenting the 1983 Lincoln Quicksilver.

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The Downward Spiral wasn’t just a groundbreaking Nine Inch Nails album — it also aptly describes Fiat’s current sales trajectory in North America. (Sorry for the headline, Corey.)

With January 2018 figures out of the bag, the state of Fiat Chrysler Automobiles’ Fiat brand becomes ever clearer, though we’ve known it was in trouble for some time. Reintroduced in this market in early 2011, the four-model brand continued its downhill sales slide last month, with corporate cousin Alfa Romeo outselling it for the second consecutive month.

How bad is it?

It’s bad. Read More >

If you’re a modern-day automaker without an electrification strategy, you’re in trouble. Not only will you face the global stigma of being truly evil, you might also miss out on the possibility of future sales. Sure, electric vehicles only account for about 1 percent of total domestic deliveries right now, but it’s a growth market, spurred on by political pressure and regulatory action. Some regions, like California, have plug-ins taking up as much as 5 percent of annual car sales.

Subaru needs help, as it doesn’t sell a single electrified vehicle. The brand discontinued the Crosstrek Hybrid, and its only battery-driven plug-in, the long-defunct Stella EV, was sold only in Japan and proved about as popular as VD. While Subaru can certainly build a good car, it hasn’t had the best luck with electric vehicles.

It’s now calling on its “friends” for backup.  Read More >

Fiat Chrysler Automobiles might need the 2019 Ram 1500’s newly increased payload capability when it comes time to visit the bank.

As we’ve told you since the scandal broke a year ago, FCA could find itself on the hook for hefty penalties after the Environmental Protection Agency slammed it for failing to declare a bevy of auxiliary emission control devices on its 3.0-liter diesel V6 engine. With the 2017 and 2018 Ram and Jeep EcoDiesel models now in compliance, the question becomes: what does FCA pay to settle the fallout?

According to documents obtained by Bloomberg, it seems the monetary fine sought by the U.S. Justice Department might not fit in the pickup bed. Read More >

Today’s an easy one: what, in your opinion, is the best car movie ever made?

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It’s time.

The Super Bowl LII automotive commercials are upon us.

I’ll be posting them below the jump, in reverse chronological order from their appearance. Keep refreshing your page to see the latest!

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With the UAW currently coping with a high-profile corruption scandal in the United States, news of Germany’s widespread auto strikes has taken a backseat in domestic media. Last Friday, IG Metall concluded its third day of striking against Mercedes-Benz, Ford, Porsche, Audi, VW, and BMW.

However the 72-hours of downtime may only be the appetizer in the German union’s strike-buffet. While both IG Metall and the manufacturers have expressed a willingness to resume talks on Monday, the union remains on the cusp of a vote that could extend striking indefinitely. Here’s why they are so pissed:  Read More >

Top Gear presenters Chris Harris and Eddie Jordan narrowly evaded injury when a pre-production Alpine A110 caught fire while the duo participated in last week’s Monte Carlo Rally. Apparently the two had been blasting down stage SS17 when the engine warning light came on. Sometime later, flames were seen beneath the vehicle and the two were advised to pull over immediately.

Fire crews were unable to control the blaze and the car ended up completely obliterated. Alpine and Renault have said they are conducting a full investigation to see what went wrong but are currently attributing the mishap to a “technical incident.” They are also suspending all testing of pre-production models until they can determine the true cause of the fire.  Read More >

(TTAC Hot Takes are video roundup posts which will occur whenever we can get Michael Accardi into hair and makeup. These posts are a mandate of our VerticalScope overlords, who are fascinated with the new video medium of YouTube. Watch our other videos here.)

There are incentives and grid girls this week, but only one of those things isn’t banned. Michael has more info:

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There’s more to living in Canada than just higher taxes, polar bear incursions, and brutally cold weather. For some reason, denizens of the Great White North are allowed to enjoy more choice at the bottom of the Mercedes-Benz model range.

For example, Americans can be forgiven if they weren’t aware of the B-Class Electric Drive, a low-volume EV hatchback that bit the dust late last year. MB sold just 744 of them in the U.S. in 2017. Meanwhile, Canadians can still walk into their local dealer and sign on for a 2018 B250, the conventional variant powered by the CLA-Class’ turbocharged 2.0-liter four-cylinder.

The EV model never made its way north of the border, while the conventional model never made its way south of the 49th Parallel.

On Friday, the automaker pulled the wraps almost all of the way off its new A-Class — a more refined front-drive entry-level model making its first foray into the North American market. Designed to lure buyers who wouldn’t otherwise have considered the brand, the A-Class will spawn a five-door and sedan variant in Europe, while American buyers can expect only the four-door. And Canada? Well, the country that really hates choice in wireless carriers and dairy products somehow gets the five-door, too. Read More >

As you hopefully read on TTAC earlier this week (if not, read it here), there’s some significant changes in store for the next-generation Ford Explorer. Expected to debut next year as a 2020 model, the upcoming Explorer ditches its front-drive-biased platform for a rear-wheel-drive setup, our sources say.

The change is made possible by the switch to Ford’s modular CD6 platform, which accommodates front-, rear-, and all-wheel-drive configurations. The engine lineup sees a similar shakeup, with a new variant spawned by the addition of a motor currently found only in the Lincoln stable. Yes, the ST badge is coming to the Explorer line.

Think of it as a high-riding, three-row Fiesta — a model Ford doesn’t want us to have anymore. Read More >

Mercedes-Benz took the covers off the fourth generation of its A-Class in Amsterdam today. While the smallest vehicle in the luxury manufacturer’s lineup isn’t subject to the same kind of fanfare as a new S-Class, it’s a big deal to us, as it will be the first one sold in North America.

Unfortunately, the unveiling was more of an extended teaser. While MB was happy to provide the press with a laundry list of features and options, technical specifications won’t be announced until March. We also won’t be getting the hatchback; that’s relegated for European duty. Instead, American customers will enjoy the sedan variant — which is in the final stages of development.

Thankfully, we do know what kind of hardware it will be working with, and can see from the five-door that it should closely resemble the Concept A Sedan everyone was buzzing about last year.  Read More >