On Sunday, Matt brought you the story of Toyota’s latest plan to ditch its longstanding reputation for building boring yet reliable cars — a problem some quality deficient automakers would kill for.
The brand has recently bolstered its efforts to draw its design direction away from the realm of “safe” and into the neighborhood of edgy, funky, and just maybe, controversial. (How about that new Camry’s face, eh? Hmmm…) Still, design doesn’t equal driving thrills. Visual excitement doesn’t quicken the pulse after you’ve slipped behind the wheel.
To this end, Toyota appears ready to launch a performance line similar to Lexus’ F sub-brand. The automaker known for (very successfully) playing it safe may let its hair down. And not a moment too soon, some might say. While the upcoming 2018 Camry gains significant standard power from Toyota’s four-cylinder engineering prowess, vehicles like the C-HR crossover, Corolla, Corolla iM, and other models aren’t exactly causing heart palpitations on test drives (or any other drives, for that matter).
Let’s pick up that syringe filled with muscle enhancer, shall we? Read More >















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