“Washington is not a place to live in. The rents are high, the food is bad, the dust is disgusting and the morals are deplorable. Go South, young man, go South and grow up with the country.” —Not Horace Greeley

Subaru generates 60 percent of its global sales in the United States. For a Japanese brand that still relies on imports for half of its volume in its largest market, Subaru knows that 60-percent reliance on America is way too high.

Subaru needs strength in other markets. Subaru needs to diversify its portfolio. Subaru needs another America.

Unfortunately for Subaru, history suggests the brand won’t quickly find strength in other markets. History suggests Subaru’s attempts to diversify its portfolio won’t succeed.

Fortunately for Subaru, however, there is more America.

“It’s true we want to increase sales in other countries, but in terms of the place with the best chance to increase sales, it has to be America’s Sun Belt,” Yasuyuki Yoshinaga, CEO at Subaru’s Fuji Heavy Industries parent company, told Bloomberg.

In other words, Subaru wants to add some New Orleans to its order of New Hampshire; Burlington with a side of Birmingham; Kennebunkport supplemented with a dose of Port St. Lucie. Read More >

Which car models need to die immediately, TTAC asked two days ago.

What if they all died, all of them except one? Which one, individual, solitary new vehicle should be left behind to cater to the demands of every new car buyer in the world?

It will have to be a vehicle that perfectly balances an immensely broad range of requirements. This universal car has to be affordable, but let’s not pretend the Dacia Logan is up to the standards of Beverly Hills, let alone Dubai. It will have to be sufficiently environmentally sensitive to get past regulations in green-conscious markets, but can a Toyota Prius Prime fill the void left by a Mercedes-AMG GLS63? A two-seater surely won’t do, but a nine-seat Chevrolet Suburban is probably too large if every Amsterdammer trades in their bicycle. And if we don’t demand more than 250 horsepower, do enthusiasts get to have input?

If you could have just one car, and if your neighbor and all their neighbors and every global citizen had access to the very same vehicle, what should The Universal Car be? Read More >

Spy photos of a mid-engined roadster that couldn’t possibly be a production vehicle just rolled in from California, providing a tantalizing hint that Honda’s trademarked ZSX name might find its way onto a new addition to the company’s stable.

What appears to be a design study or full-on concept vehicle could herald a production vehicle, possibly the rumored “baby NSX.” Whatever the vehicle portents, it certainly looks ready for spotlights and a revolving pedestal. The wheels and mock license plate scream to any bystander (or shutterbug) that this is indeed a Honda-built vehicle. Read More >

For reasons unbeknownst to me, Hyundai Motors revealed its next-generation hydrogen fuel cell concept at the Geneva Motor Show this week — showing continued commitment to the technology, despite the lack of infrastructure needed to make it truly viable. Dubbed the FE, or “Future Eco,” the company says the SUV alludes to its next phase of zero emission vehicles.

Sporting similar dimensions, the FE will likely replace the $50,000 Tucson Fuel Cell once it assumes its final form, because it cannot possibly go to market looking like this. Low profile whitewalls and oversized drug dealer rims rarely end up as from-the-factory hardware. However, there are some interesting off-kilter features that might stick around. Read More >

Fiat Chrysler intends to make the upcoming 2018 Wrangler a Jeep for everyone — single adventurers, families, cargo haulers and those whose hearts bleed at the thought of environmental harm — but it’s the latter category of buyer that Jeep isn’t quite sure how to please.

While the 2018 Wrangler remains on track for production late this year, the automaker recently pushed back the introduction of the much-anticipated pickup version. It now looks like any hybrid variant is also a ways off. That means buyers who hoped to emit slightly fewer hydrocarbons while crushing saplings and insects will need to wait before they save the planet. Read More >

There is something uncanny about a car that can drive itself. If you transplanted the world’s first motorists into a modern autonomous vehicle and let it lose on a track, they’d probably surmise witchcraft as the only plausible explanation and jump out in terror. Humans are innately distrustful of anything unfamiliar — it’s an important part of our survival strategy as a species. With that in mind, it isn’t surprising to hear that many Americans are a little wary of self-driving cars.

However, a recent study from the American Automobile Association suggests it might be more serious than that. The vast majority of surveyed Americans admitted to being “afraid” of riding in an autonomous vehicle while over half said they felt less safe at the prospect of sharing the road with driverless technology. This isn’t likely to be welcome news for automakers, considering that every major manufacturer is currently investing heavily into the computer and industrial sciences required to make autonomous tech possible. Read More >

Perhaps you’ve noticed, by its absence, that there isn’t any advertising for Tesla products. Elon Musk is pretty good at generating buzz without having to pay for it. For example, a number of media organizations recently ran the news that Musk took the advice given to him by a fifth-grade girl — via her dad’s Twitter account — on how to publicize his electric cars.

Bria Loveday had a school assignment involving writing and mailing a letter to a noted person and, the way the story goes, she chose Musk. In her letter she noted that while Tesla doesn’t advertise, a number of Tesla enthusiasts have produced their own entertaining commercials for the EV maker, and Bria suggested that Tesla hold a contest for the best one. The winner would get his or her ad aired and then receive some kind of prize like a free year’s worth of supercharging at a Tesla station. Read More >

Mercedes-AMG is, of course, calling its new GT Concept a “four-door coupe.” As perpetually annoying as that marketing trend has become, it’s refreshing to see a concept car that is somewhat representative of the future production model. However, GT Concept not just a glimpse into AMG’s future but also a celebration of 50 years worth of history at Mercedes’ AMG performance arm.

In addition to its AMG badge, the concept has also been adorned with a subtle EQ Power logo that denotes Benz’s fledgling electrified sub-brand and a hybridized powertrain. Mercedes describes the red devil as the evolution of the AMG-specific lineup and says the four-door GT will eventually exist as a genuine roadgoing vehicle — looking familiar, but not quite identical to the current concept. Read More >

If public backlash against the sixth-generation Sonata, mainly in its home country, caused Hyundai to pour cold water all over the midsize sedan’s edgy design, consider the 2018 Sonata a reaction to its toned-down predecessor.

The refreshed 2018 Sonata unveiled in Seoul, South Korea, today aims to shelter the popular midsize from accusations of “safe” or “boring” styling. While the sedan’s flanks are easily recognized, the previous model’s this-won’t-offend-anyone front fascia has given way to a wholly new design. Read More >

In 2016, as General Motors launched an all-new Buick LaCrosse for the 2017 model year, sales of the LaCrosse fell to an all-time annual low.

But wait a second. Transition years are difficult for any model. Clearance of the outgoing model ends, production of the new model is ramping up, availability at dealers is limited, and the product mix is often skewed toward less affordable models.

Nevertheless, cognizant of the fact that 2016 wasn’t likely to be a great year for the Buick LaCrosse, it’s still easy to declare that 2016 was an awful year for the Buick LaCrosse. Sales were 70-percent lower last year than in 2005, when U.S. LaCrosse sales peaked. Even compared with 2014, U.S. LaCrosse sales were nearly chopped in half in 2016.

And at the current pace, 2017 will be much, much, much worse. Read More >

It’s often sad to witness the moment when an individual’s high hopes collide with a cold, antiseptic wall of reality. Though we should all aspire for more, the inescapable truth is that most of our dreams will end up dashed on the rocks.

This week it was Fiat Chrysler Automobiles CEO Sergio Marchionne’s turn — once again — to face rejection. Buoyed by PSA Group’s acquisition of General Motors’ European car divisions, Marchionne must have assumed that love was in the air and it would perhaps soon be FCA’s turn to go home with another automaker.

Unfortunately for Marchionne, one potential mate quickly burst that balloon in a fairly heartbreaking fashion. Read More >

Today’s marketplace is a crowded affair. Each manufacturer seems to sit down at the table every new model year with more. More variants, more things with all-wheel drive, more CUVs, and more vehicles which split the pieces of the sales pie down to ever smaller fragments. This fragmentation leads to the eye splinter above, whatever the hell Toyota thinks it is, which will clog up parking lots everywhere starting next year.

To cure this portion issue, I think some models need to die, and I want you to help me choose which ones.

Read More >

The mounting pressure of tightening fuel economy and emissions standards is causing even the most extravagant luxury brands to re-evaluate their bias toward hulking internal combustion engines. No less subject to the laws of the land than any other automaker, Bentley returned to the Geneva International Motor Show with an electric convertible version of its 2015 Speed 6 concept, dubbed — and this is a mouthful — the EXP 12 Speed 6e.

While there is no accounting for taste, the flipped and wandering 1994 Toyota Celica headlamps aren’t my cup of tea. To be frank, it’s a gaping fish-eyed mess from the front. It’s as if the car saw its own lavish interior and couldn’t believe something so glorious could be associated with its own ghastly visage. While I understand that the headlights are signature Bentley and the EXP 10 Speed 6 possesses a nearly identical face, it just isn’t working for me in this instance. The rest of the car, however, is irrefutably gorgeous — especially that aforementioned interior.

Not that you shouldn’t take a moment to bask, but the EXP 12 concept wasn’t designed to show off its interior. It was built to gauge the public interest in an all-electric luxury tourer and potentially shape Bentley’s future luxury strategy. Read More >

Aston Martin CEO Andy Palmer promised it at Toronto’s Canadian International Auto Show in February and today he delivered: the psychotic AM-RB 001 hypercar will shed its fax-machine name and henceforth will be known as the Valkyrie. Tremendous.

Oh, and Aston also used the Geneva Motor Show to introduce its own performance brand in the vein of AMG and M, to be called AMR.

Read More >

Continuing on its relentless path of pitching boring design out the window, Lexus is storming ahead with its styling choices, applying them to its entire model range.

Today in Geneva, Lexus unveiled a hybrid version of its flagship sedan, the LS. The model follows the world premiere of the twin-turbocharged V6-powered LS 500 at this year’s North American International Auto Show in Detroit.

Read More >