Mazda, which has seen its previously strong sales slip in Israel, feels the brand has developed a bum rap. Its once-exciting cars have become unworthy of praise in the Jewish republic — claims the company finds flagrantly objectionable.

So, rather than take the perceived abuse lying down, the automaker developed the “Prepare to be Amazed” campaign in response. Its essence isn’t that Mazda begs to differ with naysayers, but that the general public is simply wrong in its assumptions.

It’s the advertising equivalent of telling off the school bully while putting on a pair of sunglasses and moonwalking home. Read More >

We’ve got a pretty clear picture of what the upcoming Kia GT sports sedan will look like (thanks to this pretty clear picture of a pre-production model), but Kia wants us to look inside.

In advance of the model’s unveiling, the Korean automaker hopes to boost cardiac BPMs by releasing a high-RPM video of the model on Germany’s famed Nürburgring. Read More >

Automatic emergency braking (AEB) should be mandatory, not voluntary, say safety groups, some of which have sued in order to see it happen.

It’s something of an odd situation, as one of the people behind a lawsuit filed against the National Highway Transportation Safety Administration is an ex-NHTSA administrator. Read More >

Pickup trucks are about as stereotypically American as firearms, baseball, Coca-Cola, and landing on the moon. However, General Motors and Ford don’t want us hoarding all that goodness and plan on exporting their piece of the American pie to the East. The Big Two want to place large American trucks in the hands of upscale Chinese buyers and establish the eminence of a vehicle China currently sees as little more than a tool for farming or construction.

Coincidentally, that is exactly how our love affair with the truck began.  Read More >

To play the game, you’ve got to be prepared to kiss off a few bucks.

That’s what General Motors will do with every Chevrolet Bolt that rolls off its Michigan assembly line, but it’s not because the automaker suddenly felt like becoming a masochist. Read More >

Though it may seem hard to believe, we’re only a month away from celebrating the 50th anniversary of the start of the Wedge Era in automotive designs.

To those of us who still think of the Countach as a sharp enough design to be considered cutting edge, this is a sad reality. Yet the prototype of what would become the 1980s poster child was first shown in a hard-to-conceptualize 1971.

The influence of the angle extended far beyond the Countach in the 1980s. It also started before the scissored doors opened on the stand in Geneva in 1971 and was seen in many more marques than just those wearing the Raging Bull. Even more impressive than its age is the reach of these designs, some of which are still being refined today. So, let’s take a look at some of the interesting and influential doorstop shapes and where they later found a home.

Read More >

While the general populace will likely remain confused, automotive enthusiasts will now be able to differentiate between Audi’s all-wheel-drive system and its performance sports car subsidiary.

The company has officially taken its Quattro GmbH division and renamed it Audi Sport GmbH. Quattro (which means four) will now only refer to the all-wheel drive system and Sport (which means sport) will denote the high-performance RS cars, Audi-exclusive customization, and customer motorsport.  Read More >

George Hotz has revived his Comma One self-driving technology project — sort of — after the National Highway Traffic Safety Administration shut down the commercial launch of his product earlier this year. Today, Hotz announced he would release the hardware schematics and code for the project for free to the public, targeting hobbyists and researchers.

The code is already up on the Comma.ai github repository, along with a detailed guide and schematics on how to assemble the hardware. Making the project open source and releasing it for free might get NHTSA off his back, so the only question now is how to monetize it in the future. Read More >

After a myriad of financial troubles and irresponsible corporate dealings, we assumed Faraday Future’s end was near. However, its spectral parent company now claims it has convinced more than ten Chinese companies to invest $600 million into its automotive division.

While the future of Faraday can not be considered even close to bright, the brand could theoretically hobble onward using this financial stimulus as a crutch. Read More >

Fuel economy standards set by the Obama administration for the 2022 to 2025 model years will remain, the Environmental Protection Agency has stated.

The environmental regulator announced its proposed determination earlier today, part of its midterm review of the country’s corporate average fuel economy (CAFE) targets. Forget cheap gas and never mind the SUV craze — 54.5 miles per gallon is still the government’s goal. Read More >

After much speculation, President-elect Donald Trump has chosen Elaine Chao, former labor secretary and current spouse of Senate Majority Leader Mitch McConnell, as his Secretary of Transportation.

House Majority Leader Kevin McCarthy spilled the beans, The New York Times reports, stating that the Trump camp named Chao for the role on Tuesday afternoon.  Read More >

It’s a one-way flight, obviously.

Audi has announced that its Lunar Quattro has a ticket to ride on a moon-bound spaceflight booked for late next year. Refined, finessed, and now 18 pounds lighter, the automaker’s plucky moon rover is bound for a rendezvous with another extraplanetary car.

That one, however, is a 1970s model. Read More >

There is a new form of embarrassment for rule-breakers of the parking variety. It’s an irremovable suction-based clamshell blindfold for your car that inconveniences you to the point of having to cooperate with authorities.

Devised by Barnacle Parking as a friendlier alternative to the infamous “boot,” the device is already being tested in a few American cities and might one day make it to yours.
Read More >

The next-generation Ford Fiesta had its coming out party at a corporate event in Cologne, Germany today, and there’s no mistaking the updated B-segment runabout.

Ford clearly wasn’t willing to mess with the exterior too much, but changes abound on the 2018 model year Fiesta. That includes an industry-first advancement made to its available three-cylinder motor. Read More >

Due to a wildly cooperative joint venture between German carmakers and the Ford Motor Company, owning an electric vehicle in Europe will soon become far more practical.

Daimler AG, BMW, Ford, and Volkswagen Group intend to establish a continent-wide network of ultra-fast 350 kW capacity charging sites that will begin juicing up vehicles as early as next year. Read More >