Yesterday we gave GM kudos for addressing its lingering vehicle weight issues by redesigning the head of its popular 3.6 liter V6, and shedding 13 lbs in the process. It was, we noted, the kind of news that showed GM is staying focused on the nitty-gritty of product development, sweating the details. But, according to a fascinating piece by GMInsideNews, new-product development at GM still has its issues. Specifically, Cadillac’s development of a new BMW 3-Series fighter, known as ATS after its “Alpha” Platform, has faced more than its fair share of what GMI calls “drama.”

Turf battles, unnecessary “wants” on checklists and ultimately a severe case of “Mission Creep” have created a vehicle that now needs a crash diet, according to GMI’s sources both within GM and at suppliers working on the Alpha/ATS program. For a vehicle that’s taking on an institution like the BMW Dreier (not to mention costing a billion dollars to develop), these are troubling signs indeed.
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One of Bertel and my favorite Chinese car blogs, ChinaCarNews, has been reporting since October than the next-generation of MG/Roewe midsized sedans would be based on GM’s Global Midsized (Epsilon II) chassis (which underpins Buick LaCrosse/Regal and the new Chevy Malibu), and now the rest of the media appears to be catching up. From InsideLine to Autocar, everyone’s running with the story that MG/Roewe, which is owned by GM’s main Chinese partner SAIC, is working on an Epsi II-based MG7 for launch in the 2015 timeframe. According to InsideLine

[In 2015], the MG7/Roewe 750 sedan replacement appears some 15 years after the debut of the Rover 75 they’re based on. A coupelike four-door, it uses GM’s Epsilon platform and will be powered by 2.0 and 2.4 four-cylinder gasoline engines and a 1.9 diesel, all with dual-clutch transmissions.

GM and SAIC signed a Memorandum Of Understanding back in October [.DOC file here], which included the provision that, in addition to developing a next-gen electric architecture,

SAIC and GM anticipate sharing an additional vehicle architecture and powertrain application in an effort to help reduce development costs and benefit from economies of scale.

This could explain MG/Roewe’s rumored use of the Epsilon II chassis, but for the moment GM dismisses these rumors as “speculation.” And no wonder: even GM hasn’t announced when it will offer a dual-clutch transmission in its Global Midsized platform. Chances are, The General will want to offer that combination before its Chinese partners use it to beef up its MG/Roewe brands, which have been in product rehab for some time now.

Ever since Bertel showed us the newest version of the Buick GL8 minivan, with its “Business Concept”-inspired design and executive airport shuttle mission, we’ve been curious about the chances of it coming to the US. After all, GM hasn’t sold a minivan in the US since the Uplander died in 2009, a far cry from the 336,000-odd minivans The General sold in America just ten years before. But when we asked our Best and Brightest if Buick could use a minivan, the response was a fairly resounding “no.” One particularly uncharitable soul even suggested that we were trying to goad GM into making a mistake in order to have something to bash them for. But, as it turns out, GM’s US execs didn’t need to be goaded at all to consider bringing the GL8 to the US market. GM China boss Kevin Wales tells Reuters [via the Baltimore Sun] that

They’ve looked at it on and off as long as I’ve been out here. They’ve made a fundamental decision that says demand for that type of product’s not strong enough. We say that’s fine. We’ll just keep selling out here.”

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Since 2002 GM’s Compact Crossovers, like the Chevrolet Equinox, GMC Terrain and Chevrolet Captiva/Opel Antara have been built on a unique platform known internally as “Theta.” That platform, which debuted on Saturn’s Vue, was developed largely in Korea by GM-Daewoo, based roughly on GM’s Global Midsized (“Epsilon”) platform. Since 2002, Compact CUVs have become one of the fastest-growing segments in the US, and though GM’s Theta-based CUVs have sold well, the competition is moving towards mildly-modified C-segment platforms for Compact CUVs in order to use as many common components as possible, thereby lowering the cost of development and increasing manufacturing flexibility. Now, it seems that GM is following suit, dropping the Korean-developed Theta platform for a new generation of Compact CUVs developed by Opel on the Astra’s global Compact (Delta II) platform.

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It’s been a short, strange trip for Maybach, as Daimler’s über-luxe branding effort went from toast of the nouveau riche to played-out self-caricature in a few short years. Needless to say, TTAC has been awaiting the long-overdue death of that brand for some time now, only to be stymied by a “final” facelift and a Xenatec-developed Coupe. Now, with Aston Martin reportedly working on the new look of the brand that “nobody at Daimler wants to let die,” Maybach’s masters are finally admitting to the fact that TTAC pointed out back in 2007: The Super S-Class was “born old hat.” Autocar reports:

Originally created to be profitable at 800 cars per year, Maybach has regularly struggled to sell half that annually since the launch of the 57 and 62 in 2002. Insiders now admit the decision to base the Maybach on the platform of a two-generations-old S-class, the W140, was a mistake.

Doing so prevented Mercedes from updating the upmarket limousine’s standard features with new navigation, communication and entertainment systems, as well as new safety features owing to an incompatible electronics platform dating back to 1990.

D’oh! But don’t worry… this won’t happen again. Honest.

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Mitsubishi is set to release a “mid-term” global business plan in the coming weeks, and the company says it will use that opportunity to resolve the lingering questions about its Normal, Illinois plant. Automotive News [sub] reports that four midsize (PS) platform vehicles currently built their will give way to a “new family of vehicles” based on the firm’s compact (GS) platform that currently underpins the Lancer, Outlander and Outlander Sport. The only problem: Mitsu’s midsizers will have to struggle along until April 2013, by which time the model changeover will be complete. Mitsubishi Motors North America has dismissed the report as “speculation,” but frankly, wouldn’t you be more surprised to see a new “family” of compact Mitsus in less than two years? Meanwhile, breakeven at the 240k unit capacity Normal plant has already been lowered to 70k units, but only about 27k vehicles were built there last year. With less than ten percent of Mitsubishi’s global sales volume coming from the US, maybe it would be better if Mitsu simply called it a game… but instead the firm is “planning” to quadruple sales volume. And hey, why not?

Rather than host its event at a booth-side stage, Ford booked the Cobo Arena for its highly-produced (yet not without its stumbles) presentation. It began with the usual corporate propaganda, centering around the “One Ford” theme and highlighting the Blue Oval’s global operations. Then Alan Mulally zoomed into the middle of the arena in a 2012 Focus ST and, to gales of spontaneous sycophantic applause, began introducing the K-Car-like range of future products based on Ford’s Global Compact platform.

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Speaking of platform-sharing between brands, Volkswagen’s division of labor debates have been progressing this year with the result that Audi will develop the conglomerate’s SUVs, while Porsche is in charge of sportscar development, as well as the erector set that will become VW’s modular platform menace. Future luxury sedan development (think Porsche Panamera, Lamborghini Estoque and Bentleys)  are also said to be the purview of Porsche, although the German newspaper Der Spiegel recently revealed that

Volkswagen’s boss recently decided that, in 2014, the brand will distance itself from sportscars, instead offering a sedan based on the Audi A8.

Which is an interesting choice. After all, the king of über-luxury sedans, the Rolls Phantom, is based on a unique platform, whereas the A8 shares greasy bits with even the lowly Volkswagen Phaeton. Initially the Bugatti sedan strategy was to build the most expensive luxury sedan (as envisioned by the Galibier Concept) on the market to out-Phantom the Phantom, while (VW-owned) Bentley nips at its heels with the new Mulsanne, but that plan fell apart as a worldwide recession took hold. Now the idea seems to be to create something considerably more modest and brand-engineered… which doesn’t sound like much of a payoff for the most superlative of modern brands. We’ll just have to wait and see where this goes.

Toyota, possibly more than any other automaker, epitomizes a major tradeoff inherent in mass-market success: mechanical and stylistic homogeneity. Subaru, on the other hand, traditionally occupies the other end of the spectrum, slinging mechanically unique but ultimately niche-oriented products. Since Toyota took a 16.5 percent stake in Subaru’s parent company Fuji Heavy Industries, observers have wondered how the relationship between two so different automakers would play out. And since Subaru had already cultivated a fiercely loyal following with its dedication to niche values, the outcome has largely been that Subaru fans have decried the perceived “Toyotafication” of Subaru. And now, if a new rumor from Motor Trend is anything to go by, the uproar is about to get a little bit louder.

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If you had to guess what vehicle underpins this Guangzhou GAC Trumpchi, what would you guess? Here’s a hint: if you’re basing your answer on exterior styling, you will definitely get this one wrong…

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Automotive News [sub] reports that Mitsubishi Motors North America has reached a deal with the workers of UAW Local 2488 to keep its assembly plant in Normal, Il open for the foreseeable future, building vehicles based on a new platform. Mitsubishi previously missed a deadline to assign new products to the Normal plant, forcing the firm to increase base wages there. With wages increasing and no new products in the offing, many have speculated that Mitsu would exit the US market, a move its CEO has strongly rejected. In fact, it now appears that Mitsubishi will cut back or abandon its European production rather than exit the US. But the new deal with its US labor force hasn’t shed any new light on how Mitsubishi will achieve its goal to quadruple sales… and until the firm announces new products for US production, this mystery will only deepen.

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GM’s troubled Australian division Holden has maintained its place in the GM empire for years now as the development center for GM’s global rear-drive architecture. The Holden-developed Zeta platform began as the basis for Holden’s Commodore full-size sedan, and has been put into use on a global basis by cars as diverse as the Chevy Camaro, the Chinese-market Buick Park Avenue and the Pontiac G8. But now GoAuto reports that the next-gen Commodore could be moved to Holden’s plus-sized version of the Epsilon II midsized front-drive chassis known as “Super Epsilon II,” the platform that will underpin the next Chevy Impala and the Cadillac XTS. The era of the Aussie RWD sedan may well be coming to a close…

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According to a recent projection, GM will be selling over 2m vehicles on its Gamma (Aveo) platform by 2016… and thanks to Cadillac’s Urban Luxury Concept, we know what the most profitable iteration of that platform could look like. Yes, it’s the new-wave Cimarron of the future, inspired by such pedigreed city-car competitors as the Aston-Martin Cygnet and the Bugatti Petit Sport Sang de Navet. And with Lambo doors and a grille that would put a crunk rapper to shame, the littlest Caddy certainly does everything it can to distract from its humble (presumably budget Korean hatchback) roots.  Because, as lead designer Frank Saucedo puts it

There is no minimum size for a Cadillac driving experience.

But there is a minimum volume per platform target… and the importance of this metric almost guarantees that, in some way or another, the Cimarron will ride again.

As the global auto industry becomes ever more competitive, the pressure to deliver a high volume of products and sales per platform is driving companies to develop mega-platforms that underpin millions of global sales units. And sorry folks, but mass market cars aren’t going to become less homogeneous any time soon… in fact PriceWaterhouseCooper’s Anthony Pratt took a look into his magic crystal ball recently, and he forecasts that in just over five years, a mere ten platforms will account for over 27 million units of global sales volume. It’s just the next step on the way to the ultimate dystopia: a world in which every new car in the world is identical under the skin. Spooky! Hit the jump for more details on the (projected) top ten platforms of 2016.

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If Aston can rebadge a Toyota city car, why shouldn’t VW let Bugatti or Lamborghini make its own “yach tender” version of this forthcoming VW Up? In addition to VW, Seat, and Skoda versions, VW has already said that even Audi will get a crack at this boxy wee beastie… so why not shoot the moon with a Bugatti Petit Sport Sang de Navet?