Relaunching Alfa Romeo has been an expensive undertaking for Fiat Chrysler Automobiles, and the brand continues to hemorrhage cash while FCA scrambles to get the Giulia and upcoming Stelvio into driveways. While discussing the company’s fourth-quarter earnings, CEO Sergio Marchionne confirmed that Alfa was a financial vortex last year and will remain that way until Americans see more than just the occasional 4C cruising down the boulevard.
It cost a fortune to develop the Giorgio platform that underpins the new Alfa models — Marchionne claims FCA spent $2.7 billion on the relaunch. To recoup some of those expenses, the brand is going to share its fancy new bones with Maserati, Dodge, and Jeep vehicles. Read More >















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