Category: PR

By on April 25, 2011

Does the UAW owe taxpayers a thank you? Chrysler’s attempts at thanking the taxpayers in the midst of bailout-mania seemed to draw more ire than respect, so it’s understandable why the UAW has not made any effort to thank taxpayers for the auto bailout, without which the union surely would not have survived long. But now that UAW local 1268 has made a somewhat belated, but nonetheless earnest gesture of thanks, the national UAW’s silence on the matter suddenly seems a bit deafening.

By on April 22, 2011

Advertising on the side of your corporate fleet is a great idea. Especially if you are an electric company and you have electric cars.

Japan’s TEPCO just changed its mind. Read More >

By on April 7, 2011

Members of the media and the legal profession who receive regular updates from the U.S. Department of Transportation were in for a shock this morning as they opened the last announcement from NHTSA. ZoneAlarm by Check Point Software, which claims market leadership in the firewall and security business, warns that a DOT press release is a “possible fraud attempt.” Read More >

By on April 3, 2011

Every few years, Beijing’s government lashes out against billboards that advertise an ostentatious lifestyle. These exhortations are largely ignored, which preserves an endless source of involuntary humor. Read More >

By on April 2, 2011

HYPE! Yes, according to a pimptastic Morgan Stanley report [via BusinessInsider], Tesla is about to become “the 4th American Automaker,” despite the fact that it hasn’t actually built a car in any kind of volume. The report enthuses

The confluence of structural industry change, disruptive technology, changing consumer tastes and heightened national security creates an opportunity for significant new entrants in the global auto industry. California dreaming? We don’t think so. In our view, the conditions are ripe for a shake-up of a complacent, century-old industry heavily invested in the status quo of internal combustion. The risks are high. So is the opportunity. Enter Tesla.

Did you just throw up in your mouth a little? Don’t worry, there are highly convincing charts to help you learn to stop worrying and love the auto industry’s answer to Apple. After all, when it comes to Tesla, charts always tell the whole story.

By on March 31, 2011

A news brief from the Agenzia Giornalistica Italia notes

AGI) Turin – FIAT CEO Sergio Marchionne has said that it is not true that FIAT is Americanizing its models, on the contrary, more than 50% of Chrysler parts “start off from a European basis”. Speaking at a press conference, Marchionne also emphasized that the “internationalization process has began, and is making progress and our engineering is too.” The CEO also said that, “it is totally absurd to say that an American car is not a Fiat product.”

Oops!

By on March 31, 2011

Tesla has sued Top Gear for depicting its Roadster running out of electricity in the 2008 segment shown above. According to the San Jose Mercury News, Tesla is suing because

Top Gear’s allegation that the car’s range is 55 miles is defamatory because it suggests Tesla “grossly misled potential purchasers of the Roadster,”

But Top Gear spokesfolks tell the BBC

We can confirm that we have received notification that Tesla have issued proceedings against the BBC. The BBC stands by the programme and will be vigorously defending this claim.

And, as long as the Tesla Roadster that Top Gear tested was a first-generation machine (and we think it is), Tesla’s going to have a little problem making the case that the BBC defamed their car…
Read More >

By on March 15, 2011

Do you recall the UAW’s last-ditch bid for relevance, its campaign to organize the transplant auto factory workers of America? The union’s campaign against the Hondas, Toyotas, BMWs and Hyundais of the world was supposed to begin in earnest in January, but all they have to show for it thus far is a perfunctory slap-down from Honda. So what happened? Where’s the confrontation, the picketing, the accusations of human rights abuses? Remember, the UAW has all of its skin in this gambit, now that its President has confirmed that

If we don’t organize the transnationals, I don’t think there is a long-term future for the UAW.

But based on the dearth of media reports on either the campaign’s success or failure, it would seem that the UAW has given up on the effort and is hoping everyone just forgets about it…

Read More >

By on March 10, 2011

It’s been a good day for drama, what with GM losing its CFO, Saab’s principals turning on each other, Carlos Ghosn showing the first signs of losing his grip on his global empire, and Rs and Ds battling over GHGs. But what today was missing in the drama department was a spat between two legitimate stars, a throwdown featuring the hot young celebs of the automotive world. Well, thanks to ASCA.it [via Carscoop], we have it. Speaking to the Italian press, Ford CEO and industry darling Alan Mulally took on Fiat-Chrysler’s up-and-coming global starlet, the Fiat 500, bashing its chances of success in the US.

Mulally also talks of competing with Chrysler and about the market prospects of the Fiat 500 in the United States, provides: ”I do not see big market space for one car in the U.S. more ‘smaller Fiesta.” He added: ”Who has tried has failed.”

Presumably Mulally was comparing the 500 to Daimler’s Smart brand effort, in which an established automaker attempted to bring a new brand and a premium A-segment city car to the US and failed badly. And Mulally isn’t just idly speculating either: if he thought a sub-sub-compact car would sell profitably in America he’d bring Ford’s Ka, which is built on the same platform as the Cinquecento, here and make a fight of it (hell, it’s already appeared in a Bond movie). And with Chrysler’s plan to sell 55k Fiat 500s in the US this year already “a little bit behind,” it seems Mulally’s skepticism may be well-placed.

By on March 3, 2011

By on March 3, 2011

That’s right, the Executive Chairman of America’s only automaker to have never taken a bailout just raised concerns about the problem of selling too many cars. It’s not as if he doesn’t have a point… it’s just little like listening to Charlie Sheen leading an AA meeting.
Read More >

By on February 18, 2011

These three men have been charged with criminal damage of property after vandalizing seven 2011 model-year Toyotas at the Chicago Auto Show, reports the Southtown Star.

Police said they caused about $30,000 worth of damage to the vehicles, which had speakers cut open, dashboards ripped apart, seats sliced and windshields scratched.

Responding officers caught the three in a blue Toyota Camry, damaging the interior with razor knives and flathead screwdrivers, according to police.

They said other Toyotas were found in the immediate area with similar damage, and the three were taken into custody by McCormick Place security personnel, who contacted Chicago police. The men told police they were angry about American jobs going overseas. [emphasis added]

Read More >

By on February 15, 2011

Bloomberg [via AN [sub]] reports that Chrysler’s fleet sales mix was at 25% in the month of January (according to Edmunds anyway, as Chrysler doesn’t release fleet numbers), the lowest level since a Cash For Clunkers-fueled August 2009. According to the same Edmunds data, however, the industry average fleet mix is just under 20%… and Chrysler’s 2010 average was 38%. But now that Chrysler’s been under 30% fleet for three months, sales boss Fred Diaz figures meeting the industry average is just a matter of time. Specifically:

By the end of the year, we will definitely be at industry average. That’s the goal; that’s our plan.

Considering Chrysler’s fleet sales fell from 56% to the 25%-range over the course of the last year, it sounds like the last few steps of this journey will be the most difficult. Especially when you remember that Chrysler’s also trying to increase volume some 45% this year. That means some 300,000-450,000 more Americans will have to decide to buy Chrysler Group products this year than did last year if the Pentastar wants to achieve both its volume and fleet goals. That’s going to take some serious selling…

By on February 15, 2011

EVO Magazine’s Chris Harris was recently taken to task here at TTAC for daring to diss the Mazda MX-5, a move that had many of our readers bemoaning the out-of-touchness that seems to come with access to the world’s fastest, hottest cars. Now, however, Harris is lashing out the ultimate sacred cow of the performance car world: Ferrari. In a lengthy rant over at Jalopnik, hotshoe Harris lays into Ferrari’s “bullshit-control-edifice,” revealing that Maranello custom-tunes its cars for track tests, fitted non-stock rubber for a 430 Scuderia dyno test, and “turn[s] up at any of the big European magazines’ end-of-year-shindig-tests with two cars. One for straight line work, the other for handling exercises.” Ferrari even prevents its “approved” journalists from borrowing private Ferraris. And, concludes Harris,

The control freakery is getting worse: for the FF launch in March journalists have to say which outlets they are writing it for and those have to be approved by Maranello. Honestly, we’re perilously close to having the words and verdicts vetted by the Ferrari press office before they’re released, which of course has always been the way in some markets.

Should I give a shit about this stuff? Probably not. It’s not like it’s a life-and-death situation; supercars are pretty unserious tackle. But the best thing about car nuts is that they let you drive their cars, and Ferrari has absolutely no chance stopping people like me driving what they want to drive. Of course their attempts to stop me makes it an even better sport and merely hardens my resolve, but the sad thing is its cars are so good it doesn’t need all this shite. I’ll repeat that for the benefit of any vestige of a chance I might have of ever driving a Ferrari press car ever again (which is virtually none). “Its cars are so good it doesn’t need this shite.”

Obviously, this is exactly the kind of media manipulation that has been tolerated by the motoring press for too long. And, based on the fact that a number of online reviews of the new Mclaren MP4-12C have been written without attribution, the pressure put on testers of high-po metal comes from more than just Ferrari. Kudos to Harris for calling out the spin, and here’s hoping these poor practices continue to be brought to light.

By on February 9, 2011

Back in October, a firm called DBM Energy announced that an Audi A2 fitted with one of its “alpha-polymer” (lithium-metal-polymer) batteries would drive 600km without stopping to recharge or swap batteries, a claim that caused TTAC’s Martin Schwoerer (and others) to sit up and take notice. Schowerer noted

There is nothing new under the sun. You can expect battery capacity-per-weight-unit to expand by around 10% per decade, by incremental improvement. Maybe more. Don’t put your money or stake your rep on anything supposedly revolutionary. There is no way a small four-seater electric can do 600 KM non-stop with one set of batteries (with a $500k fuel cell system: yes, but that’s something else).

Then, days later, the trip was made, and DBM’s battery was hailed as having powered the “Miracle of Berlin.” Of course, Schwoerer pointed out that there were a number of unresolved issues with the stunt, including

DBM Energy GmbH is a mailbox company.

DBM’s website states as contact a non-registered entity named DBM Headquarters, which is located in a smallish office building. In that office building, there are several small-sounding firms such as a long-term storage company, a fire-extinguisher company, and a “battery-service” company.

When companies with no reputation defy the expectations of everyone in the EV business, skepticism is going to take hold. Especially when the car in question burns to a crisp shortly after its record breaking trip.

Read More >

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