A century ago, the forerunners of the American Automobile Association (AAA) provided a service that warned motorists about upcoming speed traps. AAA Carolinas turned away from this history and used its considerable influence on Monday to support a speed trap declared illegal by South Carolina’s attorney general and several of its lawmakers. Since August, the tiny town of Ridgeland has allowed a private company to operate a speed camera on Interstate 95 in direct defiance of a state law enacted in June specifically to stop the program (view law).

“All branches of government are facing constricting budgets,” a AAA Carolinas statement explained. “Law enforcement agencies will not be able to simply add staff to handle the growing traffic volume and therefore must look to creative solutions to do more with less. This photo-radar enforcement program in the Town of Ridgeland is one such example and should be replicated as opposed to rejected.”

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Chrysler’s extended Super Bowl ad for its 200 sedan is making waves in the American auto business, for “bringing back the pride” in America’s automakers and the city that hosts them. But, as with most things Detroitean, there’s a cruel irony lurking just below the veneer of pride reborn. The Detroit News reports

Three workers from Chrysler Group LLC’s Jefferson North plant were arrested recently for alleged drug use during their lunch break after police were tipped off by the automaker.

The workers were arrested on Jan. 24 but have not been formally charged, said Det. Lt. Robert Honey, of the Michigan State Police’s County of Macomb Enforcement Team.

This is the second time in the last six months that workers at Chrysler’s Jefferson North plant have been caught indulging in overly celebratory lunch breaks. Despite all the feel-good Chrysler advertisements about Detroit Pride and quality craftsmanship, workers assembling the new much-lauded Grand Cherokee can’t seem to build the thing while sober. But there’s more to this than sheer irony: we don’t have details on the latest round of arrests, but a Chrysler-employed TTAC commenter has told us that the previous round of arrests came after second-tier workers turned in union brothers out of apparent resentment of the fact that their colleagues were making twice their second-tier wage while drinking and smoking their way through the work day. Which raises an interesting question: if Chrysler didn’t have a two-tier wage system, would Jefferson North’s 24 hour party people have been caught? Is it possible that the shop-floor tensions brought on by two-tier wages actually help curb UAW worker excesses?

Fiat CEO Sergio Marchionne stepped into a minefield by calling the high-interest bailout loans provided by the U.S. and Canadian governments in 2009 “shyster loans.” Some called him an ingrate, others branded him a racist. Yesterday, Marchionne apologized. Read More >

More than three years ago, on New Year’s Eve of 2007, our Beloved Leader, the dearly departed Robert Farago rattled the Best and Brightest with one of his thought (and sometimes aggression) provoking questions. This time, it was: “What’s the plural of Prius?”

Damned if I know, but a few days ago, the TTAC server reported repeated search terms for the very same  “What’s the plural of Prius?” I decided to do my journalistic duty and investigate. The results were shocking. Read More >

You want the good news or the bad news first? OK, the good news is that Fiat/Chrysler CEO Sergio Marchionne told attendees at NADA’s annual convention that Fiat and Chrysler “may” be merged into a single company, possibly headquartered in the US. Which means the federal bailout may not have simply been a transfer of the firm to Italian ownership, news that many taxpayers likely find at least a little bit comforting. Now, about that bad news… while saying that he planned to “work his [rear end] off” to pay back taxpayers, Marchionne let slip a bit of the resentment he clearly feels at government ownership of Chrysler, saying

I am paying shyster rates. We had no choice… I am going to pay the shyster loans.

Jalopnik does a good job of covering the roots and associations of Marchionne’s choice of words (and clearly he could have chosen better), but we’re mostly irked by the victim complex embraced by executives of the bailed-out automakers, especially in Marchionne’s case. The Fiat CEO was given 15 percent in Chrysler for no cash down, and will be able to take control of the automaker for a tiny fraction of its actual value. All this was possible only because the government guided Chrysler through bankruptcy, crammed down its bondholders, demanded union concessions and injected tens of billions into the company… and now Marchionne wants to employ slurs to complain about the fact that some of that money must be paid back?

These comments cloak Marchionne in the gravitas and respectability of someone who believes he should be able to receive unemployment benefits without actually looking for a job. Especially considering that only yesterday Marchionne was slamming GM for turning down DOE loans, saying

I have neither the arrogance nor the cash to show any disdain toward the DOE process. It would be wiser to Chrysler to continue to try to secure that funding.

Given that public support for the bailout is still quite low, Marchionne’s comments could hardly have been more poorly chosen.

So, what really happened when two of the three hydrogen fuel-cell cars on Mercedes’s F-Cell World Tour ran out of fuel on an early leg? Previously we’d only heard the German perspective on events (not to mention Daimler’s non-telling of the story in the video above), but now TTAC Alum Jonny Lieberman has posted his extended take on the trip over at Motor Trend. Yes, you’ll have to give MT ten page-clicks to read the whole thing, but Lieberman goes into far more detail than any account of the mini PR fiasco yet published. Do give it a look.

When GM’s head of North American operations, Mark Reuss, was giving The Detroit Bureau some choice quotes about GM’s newfound commitment to excellence, it may not have occurred to him that Mercedes had recently laid claim to the very cliche-laden territory he found himself on. To wit:

Reuss insists the new GM philosophy is to “be the best, or we’re not going to do it,”

Yes, Daimler may have to answer to some higher power for the insipid video above, but at least its lack of imagination has pedigree: the line “The Best Or Nothing” killed for Gottlieb Daimler back in the “good old days” of the early 20th Century. Reuss’s lyrical inspiration, on the other hand, is a corporate process. To be fair, the “knothole” as it is known, is a Lutzian legend of a mythical corporate process, aimed at

The perpetuation of excellence and the destruction of mediocrity.

Which sound like mighty fine goals for our fine public investment. So let’s give Reuss a pass for stomping into Mercedes’ marketing-cliche territory, and ask: what is this amazing “knothole” and why doesn’t every automaker have one?
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Yeah, yeah, we know… wood and beige leather are out, edgy and blacked-out are in. But did anyone expect that these hot, youthful trends would give rise to a murdered-out factory special Cadillac CTS-V Coupe? Now, more than ever, this thing is “Darth Vader meets Don Draper.”

Hydrogen Fuel Cell vehicles (FCVs) are enjoying something of a comeback lately, as everyone from Hyundai and Honda to GM and Daimler are talking about forthcoming production versions of test-fleet FCVs. And with EVs poised to both dominate the short-term green-car game and inevitably disappoint consumers, it’s no surprise that the perennial “fuel of the future” is enjoying a fresh look from automakers. But if high cost and range anxiety are the flies in the EV ointment, the FCV-boosters are finding their hydrogen cars tend to suffer from the same problems. Daimler says

By 2015, we think a fuel cell car will not cost more than a four-cylinder diesel hybrid that meets the Euro 6 emissions standard.

but that by no means guarantees its Mercedes FCV will be truly “affordable” by any reasonable standard, as diesel-electrics are considered one of the most expensive applications of internal combustion power. And then there’s the whole range issue. Yes, FCVs refuel faster than EVs, but even the most ambitious of Hydrogen-boosters, Daimler, are only pushing vehicles with a 250-mile range. Which is why we puzzled a bit over The Globe And Mail‘s assesment that

Three Mercedes-Benz B-Class F-CELL models will make [a 125-day] global trek, which will seek to highlight the real-world benefits of fuel cells versus EVs – mainly their much further range

Flipping over to AutoMotorundSport, we find that the irony which completely escaped the G&M is threatening to overwhelm Daimler’s entire demonstration. And, as is only natural when things like this occur, there’s a bizarre TTAC connection…

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Former GM CEO Fritz Henderson may well have been a convenient punching boy in the aftermath of the Obama Administration’s firing of his predecessor, but at least the guy had a sense of obligation. Henderson was a consummate GM insider, but unlike Rick Wagoner, he realized that this status was as much a liability as an asset in the politically-fraught aftermath of the bailout. Nowhere is this more clear than in Fritz’s major contribution to GM’s public relations: in hopes of proving GM’s appreciation of its extraordinary rescue, Henderson committed GM to “open communication” and “transparency,” telling the US Senatewith the very first words of his testimony that

It’s our obligation to be open and transparent in all we do to reinvent GM, particularly with the American taxpayer as our largest investor.

Of course, The General didn’t always make good on that pledge, but at least Fritz made the effort to say he cared. Now, GM is taking the opposite approach, threatening to liberate the benighted public from the burden of its transparency. After all, the US taxpayer is no longer the majority shareholder in GM… even if, at 33%, we are still GM’s single-largest “investor.”

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Hyundai’s sales were up 22 percent last month, driven by huge growth for Sonata (13,261 units) and Elantra (9,659 units). But, rather than spend the whole press release [PDF here] trumpeting sales data alone, Hyundai upped the transparency bar on its competitors by announcing it would

begin reporting monthly sales-weighted Corporate Average Fuel Economy (CAFE) results to provide journalists, policy-makers and consumers with additional data to promote more meaningful dialogue on the feasibility of future fuel efficiency targets for the industry…

For January 2011, Hyundai’s sales-weighted CAFE level was 34.7 miles per gallon, with a model year mix for the month of 86 percent 2011 and 14 percent 2010 model year vehicles. This is a significant increase from Hyundai’s most recent official CAFE level for the 2009 model year of 31.7 mpg.

By publishing both its fleet mix (12%) and CAFE average, Hyundai is proving that marketing is a million times easier when the facts fit the message. At 34.7 CAFE, Hyundai is a single MPG away from complying with the 35.5 MPG 2016 proposed CAFE standard, and just a whisker away from meeting its corporate commitment to meet 35 MPG fleet by 2015. Which is all fine and dandy, but as a blog that’s forever digging for obscure information about the car industry, we’re even more excited about Hyundai’s decision to take the lead on transparency. TTAC encourages all automakers to release both sales-weighted CAFE numbers and full fleet-mix numbers (and any other relevant data) with their monthly sales reports. The truth, as we say around here, must out! [Hyundai and Kia sales breakouts after the jump]

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Well, the global car business is not as trusted as the technology business, according to Edelman’s 2011 Trust Barometer study, but it’s now doing better than any other industry out there. Yes, really. Cars may have taken some lumps over the last several years, but thanks to improvements in auto industry trust in the US and China, it’s now beating everything from telecom to pharmaceuticals to food. Does the auto business deserve that trust? That’s a question for you to answer…

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Toyota “Lessons” TV Spot from electrocinema on Vimeo.

Edmunds’ has looked over its in-house shopping patter data, and has some bad news for the number one automaker in the US:

In December, 17.9 percent of car shoppers considered Toyota vehicles — 2.3 percentage points below levels seen in December 2009, before the 2.3 million-vehicle recall for potentially sticky accelerator pedals. Overall, Edmunds finds that 2010 consideration for Toyota vehicles was down about 3.8 percentage points year over year…

Evolving cross-shopping patterns on Edmunds.com also demonstrate the diminished power of Toyota’s brand. Consumers interested in traditional competitors like Nissan and Honda considered Toyota vehicles less often in 2010. Meanwhile, Suzuki shoppers – who qualify for higher interest rates, accept longer loan terms and make lower down payments, suggesting a lower economic status — increased their Toyota shopping considerably in the last year.

In recent months, though, some specific Toyota models are elbowing back in on traditional competitors. The rate of Edmunds visitors cross-shopping the Nissan Altima with the Toyota Camry, for example, has approached levels seen before the reports of unintended acceleration captivated the media and its audience last year.

The car-shopping site’s takeaway: Toyota isn’t just struggling against negative perceptions brought on by last year’s unintended acceleration recall… it needs new products. Which means Toyota’s plan to unveil 11 new or refreshed models through 2012 is coming just in the nick of time. Still, if those products don’t actually wow consumers rather than simply skating by on Toyota’s faded reputation, Toyota’s greatest strength, the trust and loyalty it enjoys from consumers, could be slip away. And given how disappointing the refreshed Corolla seems (at first blush… testing is still needed) in comparison to its hot-and-fresh competitors from Ford, Hyundai and Chevy, there’s a real risk that this could happen. Scandals come and scandals go… but resting on laurels is what really kills in this business.

It probably won’t come as too huge of a surprise to many of TTAC’s regular readers that the first car blog I ever read was Pete DeLorenzo’s Autoextremist.com. This was years ago, years before I ever imagined that I would get pulled into the crazy world of the auto industry, and at the time I was deeply impressed. Here was a guy who, having seen the Detroit machine from the inside, was documenting the self-destruction of an industry with an unmistakable bravado and flair for storytelling. In retrospect, it’s strange to realize that my tastes for automotive coverage were well-defined before I ever considered entering the profession.

In any case, writers are forever challenged when the stories they grow to love take a turn for the unexpected, and DeLorenzo seemingly abandoned his caustic style by the time the auto bailout hit. But cheerleading never quite sounded right coming from the man peddling “bare-knuckled, unvarnished, high-octane truth,” and TTAC took the Autoextremist to task for some of his more brazen pom-pomery during the fevered bailout debates. Still, when the bailout-era wagon-circling was over, DeLorenzo could no longer contain the angry spark that once inspired TTAC’s founder to offer to post Autoextremist rants on this very site. And after warming back up over the past year by using Ed Whitacre as his rhetorical punching bag, I’m pleased to say the Autoextremist is back to his bombastic pre-bailout form. His inspiration: the leadership (or lack thereof) of GM’s latest CEO, “Lt. Dan” Akerson…

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Hard on the heels of yesterday’s story on Hyundai’s preparation for CAFE standard ramp-ups comes this counterpoint, courtesy of the Detroit Free Press. Walter McManus, director of automotive analysis at the University of Michigan’s Transportation Research Institute, did his own study on a possible 43 MPG 2020 standard and his findings, as presented at a Citi Investment Research conference call, seem quite positive for American-based automakers. McManus’s research took several  basic assumptions for granted in order to reach his conclusions, namely that

• Gas prices will average $4 a gallon between now and 2020.

• Industry sales will be 16.3 million vehicles in 2020.

• Every manufacturer complies with 2016 CAFÉ standard.

• Plug-in hybrids and electric vehicles will be less profitable than gas-engine vehicles.

Now, right off the bat it’s possible to take exception to some of those assumptions. If gas doesn’t crack four dollars per gallon before 2020, for example, this blogger will be one confused student of history. Also, predicting over 16m units of new car sales is by no means a sure thing. Though a comfortable industry assumption based on the “old normal,” there aren’t many indications that 16m+ annual new car sales was a sustainable level for the US economy. Still, Mr McManus has been doing this for a while, so we’ll give him the benefit of the doubt. So, given his assumptions, what does he foresee for Detroit as it moves to meet a 43 MPG standard by 2020? In two words: great success.

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