Category: PR

By on October 6, 2010

The flip-flopping over GM’s IPO strategy continues, as The General backs away from its “retail investor” focus and begins courting Sovereign Wealth Funds in earnest. Bloomberg reports that GM’s underwriters have approached

Riyadh, Saudi Arabia- based Kingdom Holding Co., Abu Dhabi-based Mubadala Development Co., Qatar Holdings LLC and Singapore-based Temasek Holdings Pte.

In hopes that they’ll become “cornerstone investors” in the new GM’s IPO. Who knows what will come of the negotiations, but assuming that one or more of the Arab SWFs end up with a large chunk of GM equity, a number of PR problems present themselves. Though (marginally) less emotionally-charged than a possible ownership stake by a Chinese firm, such an outcome would amount to the US-sponsored foreign takeover of an American firm. Politically, the bailout is much easier to justify if GM ends up in American hands… especially since Fiat is likely to gobble up the Chrysler equity it wasn’t handed on a taxpayer-funded platter. But beyond that, GM will have to work twice as hard to convince the American people that it’s not working to serve the interests of its oil-rich Gulf State owners. Renewed scrutiny over its most profitable business, namely gas-guzzling trucks and SUVs, would be a given. Any hesitation (however well-justified) over electrification of the automobile would be interpreted as an oil-cartel plot. And renewed turmoil in the middle east could further inflame anti-Arab or anti-Muslim sympathies, potentially bringing greater pressure on GM. Meanwhile, GM’s energy-independence rhetoric around its E85 ethanol efforts would be extremely awkward.

But will Americans notice or care? At what percentage of ownership would these factors come into play?

By on October 5, 2010

The day after Toyota announced that it still hasn’t found an electronic cause for unintended acceleration in its vehicles and that UA complaints are down 80%, Consumer Affairs reports that Allstate Insurance filed a $3m suit against the Japanese automaker, claiming it “essentially hid the problem.” The suit, filed in the Southern Californian district court that is hearing all UA-related suits against Toyota alleges

This has resulted in numerous claims of instances of property damage and injuries, including in some instances fatalities

Furthermore, the suit claims that it had to compensate UA-related claims because Toyota hadn’t fitted a brake-override to its vehicles, a feature that is not yet required by law. Toyota is adding brake-override to all of its 2011 models, but claims that Allstate’s charges “have no basis.”

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By on October 5, 2010

What do you do when a company you own (through your trusty Treasury Department) won’t help you out over the phone? Out of luck with his dealer and pissed off at the “condescending” attitude of GM’s phone support staff, one former Marine and “lifelong GM customer” drove from Virginia to Detroit in order to get The General to take responsibility for chronic power steering pump failures in his wife’s Chevy HHR. His initial reward: more condescension, and the privilege of getting escorted from the premises of GM’s Headquarters. But Marines don’t quit that easily…

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By on October 4, 2010

It’s not that the ad itself fails to mention the car it’s actually promoting, namely the Subaru Legacy. After all, if Subaru wants to entertain enthusiasts without actually indulging in the kind of gauzy praise they lampoon so effectively here, that’s fine by us. No, the only problem with the whole “2011 Mediocrity” campaign is that Subaru’s own Tribeca was clearly styled by the very designers they mock in this spot. And in this day and age, bland, uninspired crossovers are at least as lampoonable a cliche as the bland, uninspired sedans that Subaru slams (and which earned Toyota the cash for a 16.5% stake in Subaru’s parent company). Still, this is a ballsy move for a brand that is already growing like gangbusters in the US, and it shows just how far off the mark Volkswagen’s current attempt at US market growth is likely to be.

By on October 4, 2010

My time at TTAC has been full of surprises. Some days it seems that every hour holds a new, more gob-smacking shocker. But the surprise I received today, when I learned that I had been invited to the Volt’s press launch later this month, was one of the least expected and most gratifying to date. After all, not only has TTAC been a longtime critic of GM as a whole, but the Volt has been a special target for us since its conception, even earning its own category in our news blog. I’ve even criticized the Volt project (as opposed to the car itself) in the print media, drawing the ire (of sorts) of the White House press secretary. In the old GM, the very idea of rewarding our relentless criticism, questioning and second-guessing with access to the car itself would have been unthinkable. But today one GM rep explained to me that

The Volt’s been attacked at one point in time by just about everyone. Opinions of the vehicle have been all over the map, but fortunately we now have vehicles for people to drive and experience themselves rather than having to defend it with words and Powerpoint

That GM believes strongly enough in its most high-profile car to allow its most strident critic to drive it marks a material break from past practice (documentation of which abounds in TTAC’s archives, but here’s an especially infamous example). Allowing products (especially a controversial, high-profile car like the Volt) to speak for themselves before their harshest critics speaks to a much-improved culture taking hold at The General. This doesn’t mean the problems are over for the RenCen, but it shows that GM’s new managers are building for the future on a solid foundation of accountability. And that is a big enough deal to warrant a tip o’ the hat.

By on September 23, 2010

The things we make, according to the Jeep Grand Cherokee “Manifesto,” make us. Which apparently means that the Grand Cherokee is an on-the-job drinker. Yes, despite an ad campaign that touts craftsmanship and American manufacturing prowess (not to mention the litany of “Detroit Reborn” hype), Jeep Grand Cherokee assembly workers at the Jefferson North plant were caught drinking and doobing on their lunch break. Clearly, these gentlemen appreciate Chrysler’s new-found dedication to quality, and are eager to create value for their union and taxpayer owners. Oy vey…

UPDATE: The Detroit News reports

The lunchtime habits of a small group of workers, which included a trip to a party store and then to a public park, were captured on video by WJBK-TV (Channel 2). WJBK was tipped off by concerned workers at the plant.

Chrysler executives are now using the video to identify the workers, a number of whom have already been suspended without pay.

By on September 22, 2010

With the second annual Distracted Driving Summit underway, Secretary of Transportation Ray LaHood has announced his latest cure for what he terms the “epidemic” of driver distraction. According to a NHTSA presser

In kicking off the 2010 national Distracted Driving Summit this morning, Secretary LaHood announced that he is initiating a new rulemaking to prohibit commercial truck drivers from texting while transporting hazardous materials. In addition, Secretary LaHood announced that two rules proposed at last year’s summit have now become the law of the land. Rules banning commercial bus and truck drivers from texting on the job and restricting train operators from using cell phones and other electronic devices while in the driver’s seat have been posted today.

Another year, another public display of governments inability to actually make progress on its overly-ambitious campaigns.

By on September 21, 2010

With Ford’s Ranger scheduled to expire sometime in 2011, Ford’s Derrick Kuzak spends most of a recent interview with Pickuptrucks.com proclaiming the death of the American compact pickup market. But after trotting out the numbers, and talking up the F-150 Ecoboost, Kuzak finally gets to the real reason Ford won’t be selling the new Ranger in the US market.

The new Ranger is 90 percent of the size of an F-150. In the rest of the world, compact trucks have grown over time. They’ve become dual-use [vehicles for work and family] and they’ve increased cab size, payload and towing.

D’oh!

By on September 20, 2010

This is a company that could not tell you, on any given day, within five hundred million dollars, how much cash it had… not only were they not prepared, but Rick Wagoner had very specifically said he didn’t want to prepare… frankly, it’s an irresponsible position [for a CEO to take].

What do you do when you’ve overseen a divisive bailout and an investment scandal all within the last year? Writing a book goes without saying, but it doesn’t hurt to bash on the executives you ousted while “Overhauling” the industry. That way, people who were (ahem) bearish on GM leading up to the bailout can at least be vindicated in their pessimism (and have the pleasure of imagining what might of happened if Ron Gettelfinger had been fired as Wagoner’s sacrificial lamb). In any case, that’s just what former auto bailout czar Steve Rattner has done in an interview with CBS News, and despite Rattner’s relentless striving to appear respectable and brave, it’s worth a watch. Especially in hindsight, pre-bankruptcy GM makes even Rattner look good.

By on September 20, 2010

Transportation Secretary Ray LaHood’s second annual distracted driving summit begins tomorrow, and the party’s getting started right: with the release of 2009’s distracted driving fatality numbers. 5,474 Americans died as a result of driver distraction last year, according to NHTSA data [PDF here]. 448,000 “traffic injuries” were attributed to the distracted driving “epidemic,” an epithet LaHood has employed since his crusade against driver distraction began last year. Strangely though, distracted driving deaths remained flat as a percentage of overall traffic fatalities (16%) last year.

But, argues LaHood in an Orlando Sentinel op-ed, police often don’t report the role of distraction in traffic incidents, so the actual number could be higher. That’s an argument we’d expect from the guy hosting a database that is infamous for its inaccuracy, but we’re still struggling how a statistically flat phenomenon (in an environment of improving highway safety) qualifies as an “epidemic.” More importantly, we’re not sure that LaHood’s conference will have any more of an impact than last years. But hey, at least it’s better than scolding Snooki on Twitter. A cabinet Secretary can only do so much…

By on September 18, 2010

Toyota and the families of four people who died when dealership loaner Lexus ES crashed after a reported unintended acceleration event, have settled out of court reports Bloomberg. The crash gained national attention and helped spur on the media frenzy around unintended acceleration in Toyotas. Toyota CEO Akio Toyoda had previously apologized to the family of the driver, Mark Saylor, during congressional testimony. Needless to say, Toyota is not disclosing the terms of its settlement, saying only that

Through mutual respect and cooperation we were able to resolve this matter without the need for litigation.

Considering it was a Lexus dealer who had put non-standard mats in the Saylor car, and had previously been warned that it had a sticky accelerator, Toyota’s willingness to settle seems driven more by PR considerations than liability.

By on September 16, 2010

I know the readers of Autoblog understand the dangers of distracted driving because you’ve been sounding the alarm on this deadly epidemic for years, long before I became Secretary of Transportation. Most Autoblog readers know by now that real drivers just drive.

And, because I appreciate the heavy lifting Autoblog and its readers has been doing on this issue, I’m making my appeal to America’s automotive fans right here…

…Like you, I love driving. I have a 1998 Buick Regal in Washington, D.C., as well as a Ford Escape back home in Peoria. And, also like you, when I drive, I want to do so on roads that are not full of people who simply don’t pay attention to their driving.

But, the sad reality is that people who drive distracted are causing harm to the rest of us.

Secretary of Transportation Ray LaHood takes to Autoblog to recruit support for his forthcoming National Summit on Distracted Driving (Tuesday, September 21 in Washington DC. BYOB), the second such event of his tenure. And what better way to catch the attention of automotive enthusiasts than by professing your passion for the dynamic delights of a ’98 Regal? Meanwhile, enthusiasts who are taken in by LaHood’s crusade should take note: the last Distracted Driving Summit ended with a ban on in-car texting by federal employees, a measure TTAC described as

a bit like fighting an epidemic (to continue Secretary LaHood’s metaphor) by telling federal employees to take an aspirin.

By on September 16, 2010

Having told the world that Onstar will allow users to update their Facebook profiles and listen to Facebook news feeds from their cars, bosses at the GM subsidiary reveal that they haven’t actually determined if these features are safe yet. Onstar Marketing boss Sam Mancuso explains the situation to AdAge

Today people are texting while they are driving. It’s not legal and it’s a very bad idea; 47% of people who are texting say that they have done so in their vehicle while driving. To do a normal text message takes 4.6 seconds, and at the speed of 55 miles an hour, someone can travel the length of a football field. We know that people want to use technology, but we are working on using it in ways that they don’t have to be distracted. Our goal is to minimize that distraction to virtually zero.

The litmus test we use is “Keep your eyes on the road, your hands on the wheel and your mind on the drive.” If we find that the texting service or Facebook audio update capability causes people to be distracted we’re not going to do it. We’ll vet those things out internally…We’d be very proud to talk to you, others in the media or family and friends and say we tested it, developed it and it’s not safe.

Does anyone actually believe that this will be the outcome, now that GM and Onstar have begun hyping these features?
Read More >

By on September 16, 2010

Fiat/Chrysler CEO Sergio Marchionne is an agonizing character. There can be no doubt that he’s one of the smartest execs in the business, and yet he so often comes off as the stuffy, pedantic college professor, who sputters into ad hominem at the faintest sign of criticism. His speeches often revolve around stock speaking points and a copy of Bartlett’s Familiar Quotations, and as the video above proves, his delivery is rarely inspiring. But between the Einstein quotes and plaintive self-sympathy, Marchionne can offer moments of unexpected candor. His speech to Chrysler’s dealers earlier this week offered several such moments, and though it’s too long (and, frankly, boring) to reprint in its entirety (click here for the whole thing), here are a few stunners from the mind of Marchionne.

Read More >

By on September 15, 2010

Via Hemmings News comes this delightful find from Chevymall.com: an officially licensed poster comparing women to cupholders. So, did Susan Docherty sign off on that when she was GM’s marketing boss, or is this just more evidence that GM really is a “testosterone saturated, white, American male culture”? Either way, it cements the impression that Chevrolet’s values and image stopped making progress around the same time its market share did… which, incidentally, was about the same time the poodle skirt went out of fashion.

It’s just too bad that, between the ’59 Impala, the poodle skirt, GM’s US market dominance and casual sexism, only the casual sexism seems to have survived.

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