And you thought it was over. You thought that, with Top Gear’s “Car Of The Decade” trophy accompanying Ferdinand Piëch’s “Ego Of The Decade” award in the Volkswagen trophy case, Bugatti could move on and let tiny companies based in sheds and garages fight over who has the world’s fastest “production” car. But no. That’s not how things work in Wolfsburg… er, Mollsheim.
Chrysler’s Ed Garsten breaks the last bit of bad news TheFirehouse will ever have to spin:
I wanted to let you know that on Wednesday we’ll be closing the doors at TheFirehouse.biz, our media-only blog…
We had a great time posting things you wouldn’t dare put in a news release. Things like “Friday Night, Gotta Go,” an explanation of the company’s potty break policy in response to a minor flap at one of our competitors. When coverage of recalls at domestic automakers seemed out of whack, compared with coverage for recalls by foreign companies, we listed every recall by a major Japanese competitor that had previously won a free pass in the press, and pointed out that indeed, they had recalled many, many more vehicles than the Detroit bunch.
Our biggest blowout was calling out “Big Oil” for artificially propping up fuel prices.
Over time we were playful, pointed, and took great glee in “guiding” journalists towards positive results hidden in those monthly sales reports.The brick and mortar firehouse during the auto show has been gone for a couple of years, a victim of financial realities, and now we’ve made the tough, but logical decision, to shutter the virtual version.
O Noes! Where, oh where will the internet get its coveted Chrysler spin on the automotive industry?
Will the North American market for cars go up 45 percent in the next four years? I’m not convinced. Certainly the momentum hasn’t shown up yet. But this slide is from GM’s “Global Business Conference” which the company is holding in Michigan this week to drum up support for its forthcoming IPO. So… a little over-optimism is hardly surprising. But we’re not the only ones skeptical of GM’s ability to take flight as a public company. Automotive News [sub] reports that
Mirko Mikelic, a fixed income portfolio manager at Fifth Third Bank in Grand Rapids, Michigan, said he expected GM to face grilling about the risks of a return to recession in the United States.
“There’s concern about a double dip out there. That’s probably the biggest thing that’s weighing over GM coming to the market because that’s going to keep (auto sales) down for another year or two,” he said.
Check out the complete presentation in PDF format here, and decide for yourself if The General is worth an investment. The slides after the jump are certainly more convincing…
It’s been written at least a few times here at TTAC that crossovers are the methadone of SUV addiction, and Ford is proving the point, as it prepares to launch its 2011 Explorer. Once one of the most popular SUVs in America, the Explorer is going to a unibody chassis, and the reactions to teaser images on Facebook show that America is still struggling with its SUV addiction. Facebook reactions [in gallery below] show a mixed reaction to the Explorer’s new crossover-inspired look, including unfavorable comparisons to such “cute utes” as the Honda CR-V. Ford is reacting with a video [above] which describes the Explorer as a “21st Century SUV” that offers “do anything, go anywhere” capability. Which is funny, considering that the original Explorer was never exceptional at either off-road or on-road capability. But hey, who ever said that addiction was a logical choice?
This video, of the presentation at GM-SAIC’s 2010 Shanghai Expo pavilion, is not the newest video to hit the web (nor, necessarily, the most exciting), but it’s definitely worth a peek. The world of the future, as imagined by the automaker, is a classical leitmotiv of the industry, and its changes over the years can often reveal deep truths. Granted, this particular show is aimed at the international and Chinese audiences, but the contrast to footage of Futuramas past couldn’t be more stark. See for yourself, after the jump.
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With apologies to Robert Burns, the best laid schemes o’ mice an’ marketers gang aft agley. That’s certainly what’s happened to MINI’s plan to race a Porsche 911. Porsche said “no thanks” to MINI’s challenge, which is exactly what MINI was looking for. Then Hyundai had to come in and force MINI out of its underdog status, making it defend itself against a cheaper competitor. And the search for a meaningful race-as-marketing-stunt continues…
Hyundai’s been getting a bit of flack for a version of this advertisement, which some say makes a mockery of the Catholic faith. Frankly, we think the ad after the jump (which may or may not be real) is simultaneously more blasphemous and funnier. Do you agree?
[The top ad is not the most allegedly anti-Catholic version, apparently. We will post the more offensive version as soon as it shows up, naturally]
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It appears that MINI’s challenge to Porsche won’t play out at the racetrack. The following letter [via MotorAuthority] is Porsche USA’s Detlev Von Platen’s response to MINI’s Jim McDowell.
Dear Jim,
Imagine our surprise to discover our former employee, now the head of Mini, has challenged us to a head-to-head race. As you surely know, Porsche has a long history of racing success, with more than 28,000 wins over the last 60 years. In our early days, we pitted ourselves against the giants, so we’ve been in your shoes.
But as you also know, Porsche doesn’t race for fame, stunts or publicity. We race to challenge ourselves; we race to push sports car technology; we race to translate every win on the track to our cars on the road. If you need a reminder of our intent, please take a look at this short video: http://tinyurl.com/37xdjqx
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GM has released the following statement on its apparent decision to discontinue use of the term “Chevy” in communications.
DETROIT — Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.
We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.
In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.
We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover “Chevy.”
To be perfectly honest, I wrote about half a post on GM’s decision to give Detroit Tigers pitcher Armando Galarraga a new Corvette after he was robbed of a perfect game by a bad call, before deciding not to run it. Why? Well, the story is classic Detroit: Galarraga’s victimhood is exactly the image GM would like to associate itself with (remember, everything was going fine before the credit markets collapsed), and The General owed the Tigers anyway because of owner Mike Ilitch’s decision to not charge GM for ad space on the stadium’s fountain when it was in bankruptcy (Ilitch added free Ford and Chrysler ads in the interest of fairness). In short, there was plenty of room for some trademark TTAC cynicism… and yet I couldn’t quite bring myself to twist the knife.
GM has announced a voluntary recall for 1.5m heated washer fluid modules due to a possible fire risk. According to the company’s press release,
Because the feature will be disabled, GM will make a voluntary payment of $100 to the owner or lessee of each vehicle.
This heated washer fluid unit was first recalled in August 2008, due to a short-circuit problem. GM became aware of another problem with the unit in June 2009, and has since become aware of five separate reports of fires caused by the unit. Hit the jump for a list of affected models.
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Google Trends says it’s so, according to gm-volt.com [via Autoblog]. The Leaf also has 54,000 Facebook fans to the Volt’s 24,000. Plus, the Leaf has 130,000 people on its official “interest list” while the Volt boasts a mere 42,000. The danger here: that Leaf beats the Volt to becoming the EV segment’s first successful brand, earning it “the new Prius” status that Bob Lutz so badly wanted to bring home to Detroit. [Hat Tip: gslippy]
No sooner had TTAC posted its list of Top Ten Automakers (by volume), than Renault-Nissan CEO Carlos Ghosn weighed in on his firms’ chances of moving on up. He tells Reuters:
Very likely this year, we should be in the top three
Volkswagen is currently in third place, with 6,290,000 units built in 2009. Nissan was in eigth place last year with 2,744,562 units (down 19 percent), while Renault came in tenth with 2,309,188 units (down 4.5 percent). Combined, the two firms accounted for 5,053,750 units, or about 1.2 billion units fewer than VW’s third-place showing (and only a few hundred thousand better than Ford, in fourth place).
Ford learns once again that partners can hurt as much as they help. Hat Tip: Twitter’s @SexCigarsBooze [via TTAC’s own @DYCWTC]
Right now, the [Volt’s] propulsion system is too expensive, even with using an existing engine… We have a strategy to go rotary engines or a two-cylinder [gas] engine making 15-18 kW. I have driven the car already. Rotary has a higher fuel consumption but here’s the advantage [holds up his hands to form round, frisbee-sized shape] — packaging.
GM’s Karl Stracke talks Volt 2.0 with InsideLine, and yet never quite explains why a less fuel-efficient rotary generator would even be on the table. Or how a rotary (let alone the also-mooted diesel generator) would be the solution to high drivetrain costs. How much room does the (implicity and reputationally) more-efficient two-cylinder really take up? Wasn’t the only mass-market rotary-powered car left in the wild, the Mazda RX-8, just canceled for flunking European emissions standards? Can’t the rotary engine die with a little dignity?
Common decency demands that this flagrant of fanbaiting be reserved at least until the first-gen Volt hits the streets.
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