Category: PR

By on May 26, 2010

This week marked another important step forward for the development of U.S. based automotive battery and electric vehicle manufacturing as Coda Automotive, Nissan and Ford announced plans to build batteries at plants in Ohio, Tennessee and Michigan respectively.

While these facilities only exist as blueprints today, our Brownstown Township battery pack assembly plant has been manufacturing advanced lithium-ion batteries since January, and our Detroit-Hamtramck assembly plant is currently producing pre-production Chevrolet Volts.

GM VP for global product development Jon Lauckner takes a petty swipe at the competition over at chevroletvoltage.com. First of all, Mr Lauckner, taking petty swipes is our job. Back off. Second of all, are you familiar with the adage that begins with “people in glass houses…”?

Read More >

By on May 19, 2010

Workers in an Indiana post office were forced to evacuate their workplace yesterday, when the fourth “hoax bomb” targeting Toyota’s US facilities in the last week was discovered there. The AP [via Google] reports that the latest package was addressed to Toyota Motor Manufacturing Indiana in Princeton, IN and according to Toyota spokesfolks, it is

similar to other suspicious packages mailed to our corporate office in Erlanger, Kentucky, on Friday and our West Virginia and Texas plants on Monday. All of these packages were found to be non-threatening

All four packages bore handwritten originating addresses in Nigeria, and contained devices described in the latest instance as a cardboard tube containing electronic components. Auto industry PR guys, you have a new worst-case scenario…

Read More >

By on May 18, 2010

About a half-hour after TTAC’s 15 Years of Compact Car Sales graph went up today, the normally enthusiast-oriented car blog Jalopnik gave the internet its own take on compact-car segment analysis with a post titled The Ford Fiesta Will Dominate The Small Car Segment. Some might question how this is supposed to jive with Jalopnik’s alleged commitment to “awesomeness,” but our concerns are far more prosaic. Examples: the absence of the Fiesta’s actual competitors like the Honda Fit, Nissan Versa and Toyota Yaris, and the absence of interior volume comparisons which would expose this “comparison” for the fraud it is. And that’s just for starters…

Read More >

By on May 17, 2010

With ballot initiatives and other possible legislative action threatening to put a major photo enforcement company out of business, an effective public relations strategy has become the firm’s top priority. Redflex Traffic Systems on Friday had its former corporate spokesman, Michael Ferraresi, return to writing about the industry for the Arizona Republic newspaper, which covers the battleground market of Phoenix.
Read More >

By on May 16, 2010

Congressional lawmakers are mad at Toyota. What has Toyota done now? Their sin this time: They may have harbored a secret “attack plan against congressional testimony.” This, says the Washington Post, has “drawn the ire of the House Energy and Commerce Committee.” Read More >

By on May 14, 2010

Look at this car, it’s horrible. How did this get through so many people?

We’ve all thought something along these lines when we first sat in a Chevy Cobalt, but few GM employees would ever say it out loud to a reporter. At least they wouldn’t until a much-improved replacement was waiting in the wings. But because the Cruze launches this year, GM execs like VP of global vehicle engineering Karl Stracke can bash on the old Cobalt to his heart’s content, knowing the Detroit News will dutifully report it as a sign that GM “gets it.”

Read More >

By on May 13, 2010

After four straight profitable quarters, Alan Mulally’s forecast today of a “solidly profitable” 2010 shouldn’t come as a huge surprise. But, as Executive Chairman Bill Ford put it to Ford shareholders at the company’s annual meeting [via AP],

It is the very early days in our recovery. We still have a lot of debt

And he’s not kidding. As of the end of Q1 2010, Ford was carrying $34b in debt. And though Ford faces a higher cost of borrowing because of its staggering debts, Bill Ford was clear that he wouldn’t trade places with Ford’s Detroit competitors, which cleaned out their balance books, at the expense of government bailouts and accompanying PR problems. After all, while GM and Chrysler were rebuilding, Ford managed to outperform both of them last year by gaining sales and market share. And Ford’s leadership sees that momentum carrying forward into next year.

Read More >

By on May 13, 2010

GM’s now-infamous advertisement touting the payback of government loans “may have elasticized the reality of things,” in the words of Steve Rattner, but stretching the truth apparently pays off. Automotive News [sub] reports that a London public perception-tracking firm surveyed some 5,000 consumers, and found that The General’s image has improved since the ad started running. Of course, on YouGov’s brand image scale of 100 to negative 100, GM is up only five points to “17.” Clearly there’s still work to do.

Read More >

By on May 11, 2010

Auto bailout mastermind Steve Rattner knows a thing or two about the truth. Just ask his former financial firm, Quadrangle. So, when asked by the Detroit News what he thought of allegations that GM mislead consumers with its “Payback” ad, he pulled a classic out of the thesaurus. The General, said Rattner,

may have slightly elasticized the reality of things.

And this is a real Corvette that went through a special “elasticizing machine” in the factory at Bowling Green, right?

By on May 11, 2010

Former Ford exec Ann Doyle sure seems to think so, penning an op-ed in the Detroit Free Press titled Another female auto executive bites the dust. Her thesis?

It took General Motors executive Susan Docherty 24 years of blistering hard work to build an impressive career in one of the toughest leadership laboratories for women: the global auto industry. It took GM Chairman and CEO Ed Whitacre only six months to nearly destroy it.

Given how closely GM has embraced identity politics when it suits its purposes, Doyle’s suggestion is kind of a big deal. But is there anything to it?

Read More >

By on May 8, 2010

Today, we’re setting the way-back machine for 1999 for an ABC “exclusive” behind the scenes of General Motors. Rick Wagoner is in charge, market share is dropping and the Aztek still hasn’t emerged from its camouflage. It’s a more innocent time, as evidenced by ABC’s breathless, toothless reportage, and it makes for good nostalgia and good schadenfreude. Does it get any better than that?
Read More >

By on May 8, 2010

The sun had long set over Tokyo on a Friday night, and the hardworking executives had ordered their last round in the Ginza hostess bars, when The Nikkei [sub] put on the ticker that Consumer Reports magazine has lifted their “do not buy” fatwa against Toyota’s 2010 Lexus GX460.

Last month, the magazine issued their damning assessment after the SUV scared the dickens out of the testers: Read More >

By on May 7, 2010

Bob Lutz may have left GM, but TTAC’s not through with the man of Maximum just yet. One quote in particular, from an “exit interview” with gm-volt.com, exemplifies the kind of candor that seems likely to disappear from GM along with Lutz. Possibly for good reasons. Well, good PR reasons, anyway. After all, with Lutz unable to deny that GM will lose money and/or battle sticker shock with its forthcoming Volt EREV, he’s the kind of guy who will tell the unspeakable truth instead of playing coy like a good PR man. To wit:

How do we get the cost down without in any way diminishing the value of the car in the eyes of the customer? By just doing some more elegant engineering than we did the first time around where we inadvertently did some belt and suspenders stuff because we wanted to move fast. Now as we look back at the car we say ‘gee I wish we’d done his different,’ …’ gee I wish we’d done that different’ because this is a very expensive solution and we could have done that for a lot less money.

That faint sound you just heard was Ed Whitacre expelling fillet of rattlesnake out his nose after reading that little nugget. Meanwhile, you’ve heard it from the horse’s mouth: the Mk.1 Volt will be expensive, unprofitable, and unpolished. Or, to use a PR term, “belt and suspenders.”

Read More >

By on May 6, 2010

Maybe I’m showing my age here, but my definition of the term “younger” clearly doesn’t match that of The LA Times (though the age of the driver pictured is not given). And it’s not just the photo editor either… Read More >

By on May 5, 2010

To say that Chrysler’s 25 percent year-over-year sales increase last month came as a surprise would be pushing the boundaries of overstatement. Chrysler’s sales and market share have been in decline for a long time, but over the past several years, the tailspin seemed to have become terminal. So, how did the Pentastar (barely) make its 95k minimum volume level and increase sales by 25 percent over April 2009? Fleet sales, for one thing: according to The Freep, TrueCar.com estimates that a full 40 percent of Chrysler’s April sales went to fleet customers.No wonder made a big deal about publicly finding Jesus on the fleet sales issue… at the end of the month (to say nothing of the conspicuous absence of retail sales numbers in its April report and massive increase in Sebring sales). And the bad news doesn’t end there. Not only did Chrysler top all automakers in per-vehicle incentives last month according to Edmunds’ monthly True Cost Of Incentives index with $3,374 on the average Mopar’s hood, they’re actually increasing incentives even further.

Read More >

Recent Comments

  • Lou_BC: @Carlson Fan – My ’68 has 2.75:1 rear end. It buries the speedo needle. It came stock with the...
  • theflyersfan: Inside the Chicago Loop and up Lakeshore Drive rivals any great city in the world. The beauty of the...
  • A Scientist: When I was a teenager in the mid 90’s you could have one of these rolling s-boxes for a case of...
  • Mike Beranek: You should expand your knowledge base, clearly it’s insufficient. The race isn’t in...
  • Mike Beranek: ^^THIS^^ Chicago is FOX’s whipping boy because it makes Illinois a progressive bastion in the...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber