Category: Product Planning

By on March 21, 2019

Image: FCA

Following reports that the Fiat 500 would see the inclusion of a new all-electric powertrain in 2020, Fiat Chrysler has confirmed the model will actually become a dedicated EV — foregoing internal combustion entirely.

While the vehicle’s overall dimensions are to be retained, FCA chief marketing officer Olivier François said the small car would place additional emphasis on attainable urban luxury and electrification.

“Premium is the way we will go with the EV 500,” he told AutoExpress in a recent interview. “A new 500, totally renewed. A new object. Totally electric. It’s kind of an urban Tesla, with beautiful style. Italianess, dolce vita in an electric car. It’s the polar opposite of Centoventi.”  Read More >

By on February 12, 2019

A dated product lineup, questionable fuel economy across the board, a general need for some reworking. These are all issues with Fiat Chrysler’s offerings in North America. Today we’ll try and come up with some solutions.

Read More >

By on February 11, 2019

Subaru Legacy 2018 Logo Emblem Grille

Subaru’s sales in the United States effectively tripled in the past decade, making it the most important market for the brand by a wide margin. However, the automaker has had to expend quite a bit of energy in its home country of Japan to address recalls and regulatory scandals over the last few years.

While the duality hasn’t caused issues on a global scale, many observers wonder how long its good fortune will last. In America, Subaru is a feel-good brand that uses love as a core marketing concept to improve sales. In Japan, it has become synonymous with overworking employees lacking compensation, regulatory scandals, sudden work stoppages, and recalls. Many believe it’s only a matter of time before Subaru of America will have to contend with Japan’s issues, and evidence exists that problems are already beginning to surface in the West. Read More >

By on February 4, 2019

2013 Mazdaspeed 3 - Image: Mazda Canada

These days it seems as though every automaker, no matter how small, has a performance division on hand to offer up the occasional heart-pounding model variant to be coveted by enthusiasts. However, it only seems that way. Many brands have to go without.

Despite once branding itself as the everyday performance brand, Mazda hasn’t delivered a new Mazdaspeed vehicle since 2010. This left us wondering if the brand’s performance division would ever return. We even asked the company to weigh in on the situation back in 2017, with Mazda suggesting that all of its models are performance oriented (before saying it couldn’t comment on future products or any associated speculation). Subsequent inquiries were met with nearly interchangeable explanations.

Similarly dissatisfied, the folks at Road & Track adjusted their line of questioning in the hopes of prying more information out of Mazda. Rather than asking what’s happening with Mazdaspeed, they asked what it would take to see it produce another automobile. Unfortunately, the answers aren’t particularly encouraging.  Read More >

By on January 31, 2019

January was peppered with claims that the Subaru BRZ And Toyota 86 aren’t long for this world. Rumors, which began spreading last year, stated the models weren’t selling well enough for either brand to rationalize continued sales, and those rumblings came to a head during the North American International Auto Show. There, seemingly every outlet asked engineers and executives what’s to become of them.

This week, outlets began reporting that Japanese automotive tabloid Best Car is preparing an article for its upcoming February issue explaining that Subaru and Toyota have “deviated on their development policies” and plan to break their collaboration on the Toyobaru twins. Read More >

By on January 30, 2019

On Monday, Matthew Guy asked all of you to nominate vehicles that were ahead of their time. Those rare occasions where vehicles anticipated the desires of consumers, even before said desires were fully formed. Today, we flip it around and talk about Hall and Oates lyrics vehicles which were out of touch or behind the times, even when new.

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By on January 28, 2019

While the closing day of the 2019 National Automobile Dealers Association meetup revolved around charitable opportunities, engineering equality in the workplace, and a talk from author, pro golfer, and USAF veteran Major Dan Rooney on the merits of personal accountability, the rest of the event focused more directly on the auto industry.

One of the larger announcements came from Jack Hollis, general manager of Toyota North America’s Toyota division, who told dealers that his company intends to introduce 19 entirely new, redesigned, or refreshed vehicles over the next three years — focusing on utility models, but not ignoring cars. Toyota and Hollis are adamant that the brand can take advantage of other manufacturers abandoning sedan sales by both keeping them in its roster and continuing to improve them. Still, they acknowledge that SUVs and crossovers are essential in wrangling today’s buyers.

The secret, according to Toyota, is having a diverse lineup. However, pure electrics (and maybe minivans) don’t make the list, at least until sales data makes a better case for them.  Read More >

By on January 19, 2019

Image: Ford

Stop the presses. Ford’s Fusion sedan, a member of the passenger car crowd Ford sentenced to death last year, will at least outlive its non-Mustang stablemates.

While American-market Focus and C-Max production has already dried up, followed soon by the Taurus and Fiesta, Ford was never clear on when exactly the Fusion midsizer would bite the dust. The exact date of its impending death remains a mystery, but there’s now assurances from Ford that Fusions will continue rolling into dealers until at least the 2020 model year. Read More >

By on January 19, 2019

Are the 66,716 Americans who helped take the venerable Dodge Challenger to a new sales record in 2018 just Luddites, rebelling against a rising tide of electrification and autonomy? Maybe, but the era of a Challenger line powered solely by gasoline is drawing to a close.

Fiat Chrysler CEO Mike Manley addressed the muscle car’s future at this week’s Detroit auto show, admitting that, at some point, the Challenger needs to grow greener. That means venturing into the unsexy world of electrification — an unthinkable act for some American muscle purists. Read More >

By on January 18, 2019

tesla model x, Image: Tesla Motors

The automaker may have worked out production bugs and finally turned a profit late last year, but 2019 is off to a rocky start for Tesla. In an email to employees Friday, CEO Elon Musk said he’ll thin the company’s full-time ranks by 7 percent, warning of a “very difficult” road ahead.

The news comes hot on the heels of a slew of cost-cutting measures, including the elimination of various trim configurations and this month’s culling of 75D base models — a move that leaves only the top-flight 100D versions of the Model S and X in Tesla’s stable. Thursday brought word of the scrapping of company’s long-running customer referral program, prompting tears in the Tesla-boosting blogosphere.

All of this throws Musk’s promise of a true “people’s car” by this summer into doubt. Read More >

By on January 17, 2019

Image: Subaru

News of the Toyota Supra’s four-cylinder engine, currently relegated to the Japanese market, bolstered media assumptions that the base model could eventually replace the 86 coupe in North America. While that’s a bit of a stretch, especially considering The Japan Times says a second-generation 86 is rumored to in the works for 2021, sales of the model sank nearly 40 percent in the United States last year. Toyota has also suggested it is considering paring its North American lineup.

Like the Supra, Toyota’s 86 is shared with a manufacturer that sells it under a different name, with its own unique flair. It may not sell as well, but the Subaru BRZ is essentially the same vehicle and its manufacturer doesn’t want you to worry about Toyota. It would like to continue building the lightweight sports coupe even if the 86 goes extinct. However, wanting to and doing so are two completely different things.  Read More >

By on January 17, 2019

2017 Hyundai Ioniq Electric, Image: Steph Willems

That asterisk exists in the headline because the Smart EQ Fortwo is not a vehicle many families would consider useful as a lone driveway denizen. With two seats and a range of — wait for it — 58 miles, the Smart brand’s city runabout manages to be more impractical that the late, unloved Mitsubishi i-MiEV. A difficult feat!

Moving up the practicality ladder, EV buyers looking for better range and a backseat now have a new option for low-priced motoring. Assuming, that is, that they live in one of the 13 states that signed on to California’s emissions laws. Read More >

By on January 17, 2019

2019 Toyota Prius AWD-e blue - Image: Toyota

When it comes to electric vehicles, Toyota’s North American CEO seems to be on a different page than the company’s big boss, Akio Toyoda. A different page than Ford and General Motors, too. Maybe it’s because Toyoda has the entire globe in his sights, including many EV-hungry markets, while Jim Lentz can only look around, see low, low gas prices and a niche market dominated by a single player, and feel a rush of meh.

Lentz aired his views on our would-be electric future Wednesday, suggesting it would take draconian measures by the government to pry a healthy slice of Americans away from the gas pump. He’s not too enthused with Tesla, either. Read More >

By on January 17, 2019

Numerous observers walked away from the North American Auto Show, and more specifically Cadillac’s NAIAS Eve unveiling event, wondering whether electric crossovers are even more homogenous looking than their internal combustion brethren.

So, when Ford’s North American president, Kumar Galhotra, claims a Lincoln vehicle born of the Ford Mach E (or some similar name) will carry on the brand’s tradition of “quiet luxury,” one wonders how a vehicle without the need for a traditional grille will avoid getting lost in a sea of anonymity. Read More >

By on January 16, 2019

Image: Hyundai

Ignore that slight dip in U.S. sales volume last year, Hyundai Motor America’s chief operating officer, Brian Smith, says. It’s just because the automaker stopped flinging so many cars at rental agencies.

Barring some unexpected disaster, 2019 should see the brand’s sales climb in the U.S., Smith said, adding that Hyundai’s not planning on pulling a Ford or GM anytime soon. Honest-to-God cars will live on in Hyundai’s lineup, but utility vehicles will continue earning an ever greater share of its total volume. No surprise, what with a big ‘ute on the way.

While the new Kona and upcoming Palisade will no doubt swell the ranks of Hyundai light truck buyers, Smith feels fans of the company’s Santa Cruz pickup concept will be pleasantly surprised by what the brand has in store for them. Read More >

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