Category: Product Planning

By on January 31, 2022

During last week’s earnings call, Tesla CEO Elon Musk confirmed that the Cybertruck would be delayed until at least 2023. That places the polygonal pickup two years behind its original schedule. But who among us with knowledge of the automaker’s production history actually thought it would be delivered on time?

Delaying products has become a hallmark of the Tesla brand and Musk doesn’t seem to be sweating it. Rather than focusing on launching a new vehicle for 2022, the business wants to prioritize increasing capacity and finalizing its move from California to Texas. Now based in Austin, Tesla made $5.5 billion last year compared with the previous record year of $3.47 billion in net income posted in 2020. Musk said the shift into routine profitability is proof that EVs are viable, adding that the company could have done even better if factory output hadn’t been so constrained last year. Unfortunately, those hurdles haven’t dissipated for 2022, encouraging the automaker to wait on both the Tesla Cybertruck and Roadster.  Read More >

By on January 27, 2022

Subaru hasn’t sold the WRX as a wagon since 2015. While fans have been clamoring for its return ever since, the automaker’s willingness to play along hasn’t gotten much further than its Viziv concept vehicles.

But that doesn’t mean other markets have to do without. The manufacturer is currently prepping the 2022 WRX Sportwagon for the Australian market. Though it’s difficult to be broken up about it being trapped in the land down under, considering it’s going to be offered exclusively with a continuously variable transmission (CVT).  Read More >

By on January 25, 2022

The final Volkswagen Passat has rolled off the assembly line in Chattanooga, Tennessee, ending the model’s extended run on the North American market.

Designed by Giorgetto Giugiaro and introduced in 1973 using the VW/Audi B1 platform, the Passat arrived in the United States as the Dasher and was sold as a midsized luxury vehicle to people in the market for an imported economy car. The model carried different names in other parts of the world and even saw a few unique monikers used in the U.S. (e.g. Quantum) to help differentiate between the hatchback, sedan, and wagon variants sold throughout the 1980s. But it was officially known as the (B2) Passat by 1990, regardless of format.  Read More >

By on January 11, 2022

General Motors has made another proclamation at CES 2022, this time providing a timeline for electric variants of its heavy-duty pickups. HD EVs are scheduled for 2035, which just happens to be the same time it has promised to have phased out gasoline engines. Presumably, that means the hardest working of GM’s work vehicles will also be the very last models to go all-electric.

“As previously announced, our plan is to have all new light-duty vehicles be electric by 2035,” GM CEO Mary Barra said during her keynote address. “And today, I’m pleased to announce that we’ll introduce all-electric heavy-duty vehicles on that same timetable.” Read More >

By on January 10, 2022

While electrification has felt like the only thing automakers are willing to talk about anymore, CES 2022 provided yet another opportunity to see which companies are willing to make the biggest promises when pitted against each other. This encouraged plenty of manufacturers to issue reminders of their existing EV timetables, though we’d be lying if we expected any company to adhere to them all that closely.

Then there’s Toyota. Despite being the largest automaker on the planet by volume, the Japanese company is famous for hedging its bets and not being all that secretive about it. When other manufacturers were vowing swift electrification at all costs, Toyota said they would need to continue producing hybrids if they were to realistically serve the public. But the business is still developing battery tech, with a vested interest in selling it off to rival manufacturers who are more willing to run with BEVs exclusively. It’s also been developing solid-state batteries, which it has confirmed are on track for delivery by 2025. Read More >

By on January 5, 2022

Stellantis has announced plans to shift the Chrysler brand to an all-electric lineup by 2028, presumably because it doesn’t know what else to do with it anymore. Though, considering the make’s long and storied history, the change almost seems fitting.

When the French bought up Fiat Chrysler Automobiles from the Italians in 2021, the namesake brand had already been losing steam under the Germans. But they were adopting the company after years of mismanagement from Americans, who had taken the marque from being arguably the most luxurious and technologically advanced the United States had to one that had to be saved from bankruptcy by government intervention on more than one occasion. Suffice it to say, Chrysler has enjoyed some of the sweetest highs and pathetic lows imaginable. But it always seems to rise from the ashes thanks to some innovative decision that ultimately helps redefine the industry — which is why Stellantis is leading its own EV offensive by reviving the Airflow name. Read More >

By on December 30, 2021

General Motors is hoping to re-up the Electra name for Buick as per a December filing with the United States Trademark and Patent Office (USTPO). While many of you will recall the model as another ho-hum sedan from the 1990s with the potential to be graced with a 3800 motor, the car actually dates back to a time where tailfins were all the rage and there was no such thing as too much chrome.

Though it’s unlikely that the name would be affixed to anything burning gasoline in the modern context. Buick has already shown an all-electric concept wearing the Electra name at the 2020 Beijing auto show and it would be the mother of all twists to snub it.  Read More >

By on December 27, 2021

Sort of like the Cimarron we covered in our last edition of Abandoned History a couple of months ago, today’s vehicle is pretending to be more than it is. It’s the luxury X-Class truck Mercedes-Benz sold in markets outside the USA. Can you tell what it actually is?

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By on December 27, 2021

Honda has filed to trademark ADX with the United States Patent and Trademark Office (USPTO), presumably so it can use the name for an upcoming luxury model. While Honda has previously sold vehicles with alphanumeric monikers ending in the letter X, that’s literally Acura’s entire lineup and it’s supposed to be delivering a few new models to round out its rather limited selection.  Read More >

By on December 14, 2021

On Tuesday, Toyota Motor Corp. announced a commitment of 8 trillion yen ($70 billion USD) toward the goal of achieving carbon neutrality someday. Though the concept of any multinational manufacturing entity totally nullifying their carbon footprint seems kind of laughable, so we’ll be referencing this as another electrification strategy — which is still a big deal considering how EV averse Toyota has been thus far.

Despite being an environmental trendsetter with the Prius Hybrid, Toyota has been hesitant to formally commit itself to transition its lineup toward being reliant on battery power. However, President Akio Toyoda has just proudly confirmed that the Japanese automaker would be earmarking the funds for exactly that purpose, noting that the brand (along with Lexus) would be spending the money through 2030 to make sure its global sales of battery electric vehicles (BEVs) reach 3.5 million vehicles annually. Though the most enjoyable aspect of the release was the direct manner it was presented, with Toyoda-san being impressively honest about modern automotive trends.  Read More >

By on December 7, 2021

On Tuesday, Stellantis announced a plan to cultivate €20 billion ($23 billion USD) per year by 2030 via “software-enabled product offerings and subscriptions.” However, the automaker will first need to increase the number of connected vehicles it has sold from 12 million (today) to 34 million by the specified date.

This is something we’ve seen most major manufacturers explore, with some brands firmly committing themselves to monetizing vehicular connectivity through over-the-air (OTA) updates, data mining, and subscription services. Though much of this looks decidedly unappetizing, often representing a clever way for companies to repeatedly charge customers for equipment that’s already been installed.   Read More >

By on November 30, 2021

It’s been decades since BMW introduced a dedicated M car, so imagine our surprise when we learned the next one would be a boxy SUV. Considering the last standalone M was the ground-hugging wedge that was the M1 coupe, we have to assume M Division engineers were either trying to challenge themselves or someone higher up figured they could make more money selling a utility vehicle.

While just a concept at present, the BMW XM boasts a fairly radical design. But the manufacturer has claimed it will retain over 90 percent of the prototype’s good (?) looks when it enters into production. There’s a lot of interesting stuff here that might make it into the finished product, including the extra-thin daytime running lights that sit atop the real headlamps that have been snuck behind tinted glass. It’s a strange beast that doesn’t seem like it’s targeting the traditional M shopper and, according to BMW, that’s because it isn’t.  Read More >

By on November 29, 2021

Nissan Motor Co. has confirmed plans to invest 2 trillion yen ($17.65 billion USD) over the next five years to accelerate its electric vehicle development program. Like most major manufacturers, the automaker wants to launch a bevy of electrified products over the next decade and derive a relevant portion of its income from EVs.

As explained by CEO Makoto Uchida on Monday as part of the “Nissan Ambition 2030,” the plan is to launch 23 new vehicles with some amount of electrification while it attempts to implement solid-state batteries into three concept vehicles that supposedly foreshadow future lineups. These include the battery-electric “Surf-Out” lifestyle pickup, “Max-Out” sports convertible, “Chill-Out” regular car, and “Hang-Out” adventure crossover. Though all three appear to be little more than drafts of vehicles Nissan would eventually like to build, boasting technologies that we’re not sure are feasible. For example, the Hang-Out is featured with a polygonal purple awning that oozes impossibly out of the vehicle’s roof. It lacks realism, which ended up being a central theme of the Nissan Ambition 2030 presentation that was broadcast on MondayRead More >

By on November 1, 2021

Audi recently announced a new, super luxurious version of its largest sedan, and it’ll wear some branding not seen in a very long time. Wake up Horch, it’s 2022.

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By on October 15, 2021

Sometimes car companies get a bit carried away with a new idea that, for a myriad of reasons, doesn’t translate so well in its execution. Toyota (and other Japanese companies) did exactly this when they invested in the very unsuccessful line of WiLL cars and other consumer products in the early 2000s.

Today we look at a 1980s domestic example of an idea that fell flat. It was the time Cadillac thought applying lipstick to a Cavalier-shaped pig would make the BMW and Mercedes-Benz 190E customer come a’callin.  It’s time for Cimarron, a J-body joint.

Read More >

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