Category: Product Planning

By on April 16, 2018

Mitsubishi Evolution VIII

While Mitsubishi Motors isn’t in the same dire straits it once was, the brand has only recently stopped hemorrhaging sales after doing so for over a decade. After losing half of its annual volume between 2002 and 2004, Mitsubishi trudged further into delivery darkness during the recession — finally dragging itself back into the light after SUV sales improved. Unfortunately, its image has not been so quick to recover and volume has a long way to go before anyone at the company will be celebrating.

However, the brand has a lot of closeted fans over the age of 30 in the United States. There was a time when Mitsubishi offered affordable transportation that you could happily live with and a handful of fun models for those interested in hooliganism. People who remember driving those vehicles don’t see Mitsubishi as a lost cause, but as a formerly important automaker that has seriously lost its way.

Fortunately, the brand now has the means to find itself. With help from the Renault-Nissan Alliance and its own parent company, Mitsubishi Motors may even be poised for a comeback. Last year the company sold 103,686 vehicles inside the United States, a feat which hadn’t been replicated since 2007 when the brand was still losing sales like they were socks in a dryer.  Read More >

By on April 16, 2018

Beneath the recently unveiled next-generation Ford Focus is an architecture that stands to proliferate through the Ford ranks, underpinning models as large as the Ford Edge.

While American consumers won’t see the new Focus until the latter half of 2019, well after buyers in Europe and China (where the U.S.-bound model will be built), the unnamed platform, which barely got any type of billing during the model’s reveal, stands to bring Ford’s front-drive vehicles into the third decade of the 20th century. Read More >

By on April 14, 2018

As it stands, the only Chevrolet vehicles not offered with available four-cylinder power are the Suburban, Tahoe, and Silverado lines of full-size trucks. Everywhere else, from the diminutive Spark hatch to the Camaro sports coupe and the full-size Impala sedan, and from the Equinox and Traverse crossovers to the Colorado pickup, you’ll find at least the option of a gasoline four-banger displacing no more than 2.5 liters.

Even if you choose a V6 or V8, there’s a good chance it’ll also run on four cylinders under light loads.

Now that the legislation that expedited the engine downsizing trend is poised to disappear, the brand says it’s not changing course. Chevrolet will pretend there’s still an Obama in the Oval Office and that its hide depends on making steady fuel economy gains. Read More >

By on April 13, 2018

Did you ever the the feeling that the Tesla Model S was just an S-Class for EV enthusiasts? Mercedes-Benz sure hopes so, because its CEO, the mustachioed Dieter Zetsche, recently let fly that the brand has a full-sized electric under development called the EQ S. While Mercedes’ core lineup will welcome all manner of hybrid and mild-hybrid powertrains in the years to come, Zetsche says the brand will also start building fully electric vehicles by way of its EQ line.

The EQ nameplate is something we’ve heard a lot about in the past, but its true purpose has yet to be defined by Daimler. Typically, we’ve only seen EQ badging added to concept vehicles promising electrification, with no additional details. But new claims from the CEO suggest the category may be reserved for models that use batteries as their only power source.  Read More >

By on April 13, 2018

2016 Toyota Prius Four - Image: Toyota

I’ll never forget gazing at the latest iteration of the Toyota Prius for the first time. Much hand waving ensued, along with words to the effect of, “No, this is all wrong.”

Styling is subjective, but as hybrid and electric vehicles enter the mainstream, designers haven’t exactly copied the space-age looks of the fourth-generation Prius. In fact, in a bid to avoid scaring off customers, automakers have charted a course for the safe and non-threatening.

That leaves the Prius as the odd man out — a model enamored with triangular shapes that eyes the Hyundai Ioniq, new Nissan Leaf, and upcoming Honda Insight with worry.

It’s makeover time! Read More >

By on April 11, 2018

Image: Subaru

The popularity of the Subaru WRX and its larger-displacement STI sibling rival that of free vape coils and Monster energy drinks at a Millennial blogging event. Despite its growing age, owners and would-be buyers seem content with Subaru’s driver-focused all-wheel-drive sedan. There’s plenty of goodwill with this crowd.

As the previous-generation Impreza-based model awaits a new platform and body, it looks like buyers of the 2019 WRX STI stand to gain something that was available only in very limited numbers for 2018. More power. Read More >

By on April 11, 2018

Image: Lexus

It’s been fun watching the Lexus ES’ face evolve over the past couple of decades. While the upscale midsizer always offered a more reserved and staid body than its brash IS and GS siblings, its grille slowly expanded over time. The grille creep sped up when the sixth-generation model arrived for 2013, with the transformation becoming complete after a 2016 mid-cycle refresh.

The ES had became fully spindle-ized.

With a next-generation ES arriving for the 2019 model year, it’s clear Lexus has no plans to swap out the model’s gaping maw. It will change its platform, however. Read More >

By on April 11, 2018

Image: GM

With its jacked suspension, cutaway front fenders, and upgraded rubber, the Chevrolet Colorado ZR2 appeals to midsize pickup buyers who aren’t in the habit of staying on dry, safe pavement over the course of a weekend. But, while the ZR2 is the General Motors vehicle most cut out for Oregon Trail work, there’s always room for improvement.

In a bid to satisfy these adventurous customers, GM appears ready to offer a better off-roader. Read More >

By on April 10, 2018

Image: Brian Williams/SpiedBilde

The resurrected Ford Ranger hasn’t yet sold a single unit in the United States, but for one class of truck customer, what we saw unveiled in Detroit in January lacked the necessary cohones. As such, they’re holding out for word on a midsize pickup with the brawn and, um, width of the F-150 Raptor.

It must make these customers boil with frustration to see the likes of Australia and Southeast Asia getting all the Ford Ranger Raptor action, with nary a word spoken from the Blue Oval about the variant’s future, or lack thereof, in the United States. Maybe these photos, taken in a Michigan where winter won’t let up, will stoke those fires of hope.

Don’t let the right-hand drive throw you. There’s two reasons why this appearance is worthy of excitement. Read More >

By on April 10, 2018

Image: GM

What country can’t get enough of the Buick brand? Well, not the United States, clearly. But cross the Pacific and Buick is the equivalent of Nicki Minaj and free Coca-Cola and the iPhone X, all rolled into one. Much desirability among the middle-class consumer set.

While we’ve seen some new product on these shores in the past year or so (a new Enclave, Regal, and refreshed Envision are the only things that come to mind), China awaits two wholly new models. One technically isn’t production bound, at least not yet, but you’d be forgiven for assuming it’s a given: A Buick SUV concept — fully electric, and boasting a pretty sexy liftgate — that might have a future on both sides of the Pacific. Read More >

By on April 10, 2018


We appear to be entering into a minor renaissance for modestly sized cars, thanks largely to global influence and technological advancement. The timing couldn’t be better, either — with crossovers usurping more of the market every day, these little scamps need all the help they can get. That’s especially true of small cars with declining sales. Like, say, the Ford Focus.

While the third generation of the model enjoyed a massive sales surge in its rookie season, it’s been losing volume ever since. That’s to be expected of any maturing model, but the Focus went from 245,992 U.S. deliveries in 2012 to just 158,385 in 2017. So Ford is setting up the fourth generation on its new C2 platform, regardless of what country it’s sold in, as well as some big changes in terms of equipment and styling.

However, we’re left wondering how these updates will translate when the model makes it way to North America. The new Focus hits the streets of Europe and China later this year, but won’t arrive in the United States until the second half of 2019, presumably as a 2020 model. That gives Ford time to adapt the vehicle but, with the exception of some powertrain changes, we’re not entirely sure what to expect.  Read More >

By on April 10, 2018

Image: General Motors

Getting quite a jump on next year’s reveal, General Motors released a teaser of the upcoming 2020 Chevrolet Silverado HD on Tuesday. The heavy duty pickup slots between the revamped  1500 model unveiled in Detroit in January and the new medium-duty 4500/5500/6500HD trucks shown at March’s Work Truck Show in Indianapolis.

Those latter heavy haulers now share the Silverado name, bringing all of Chevrolet’s full-size-and-up trucks into the Silverado fold.

With the 2020 Silverado HD, the family will be complete. Prototypes hit the road soon, GM claims, but it’ll be a while before we get a full view of these new HD trucks. Read More >

By on April 9, 2018

tesla model 3

It could happen, but then again, it may not. One thing’s for certain: buyers of the twin-motor Tesla Model 3 stand to wait less than those holding out for a base model.

In response to a Twitter user who asked when we can expect the all-wheel-drive variant of the massively hyped electric sedan (“My car has been sitting in the configuration for months waiting on it”), Tesla CEO Elon Musk replied with an approximate month. For this prediction to come true, Tesla must reach its second production target. It missed the first. Read More >

By on April 9, 2018

Image: General Motors

Last week it was the subcompact Chevrolet Sonic and a report that the little four- or five-door could bite the dust by the end of this year. Now we hear the Spark — General Motors’ smallest U.S. offering — could also be on its way to the nameplate graveyard.

Oddly, the Reuters report, which cites a GM Korea spokesman, comes just a few days after the unveiling of the refreshed 2019 Spark. Like other Gamma II platform small vehicles, the Spark comes to us by way of Korea. As you know, that embattled division is currently struggling for survival, and it doesn’t much like the look of America’s falling Spark sales.

So, what would replace the Spark and give GM Korea’s threatened factories a safer product bet? You already know the answer to this. A crossover. Read More >

By on April 9, 2018

2016 Mazda MX-5 Miata, Image: Mazda USA

For 2019, Mazda seems ready to offer two things MX-5 Miata buyers have long demanded: more power, plus a steering wheel that reaches towards the driver, instead of just tilting. These are big changes for a model where every minor detail is fussed over by engineers and enthusiasts alike.

The changes are detailed in a document — apparently originating from Mazda Canada — that details the changes coming for 2019. That doc found its way onto Reddit, which was then shared by joyful members of the Miata.net forum. How does an extra 26 horsepower sound? Read More >

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