Unless you’ve been living under a rock, you know Ram will drop a new half-ton pickup at the North American International Auto Show in Detroit in January. It’s a big gamble redesigning a cash cow, lest the truck faithful turn up their noses at the new styling.
In the past, manufacturers have hedged their bets by simultaneously producing both the new and old styles, such as when Ford offered both the F-150 and F-150 Heritage in 2004. Now, Ram appears poised to deploy the same strategy in 2018, according to bossman Sergio Marchionne.















Recent Comments