Nothing stirs up enthusiasts and cynics quite like the potential launch of a new brand in the United States. Over the past several years, we’ve reported on the motions being made by established European players eager for a thin wedge of the country’s huge car-buying pie — players like PSA group, which is now in the early days of a decade-long return to the U.S. marketplace.
Less exciting, especially considering the level of zeal expressed for quirky French cars, is the rumored emergence of the Skoda brand on this side of the Atlantic. Once a lesser player in the Volkswagen Group fold, the Czech automaker is enjoying huge sales increases. There’s a diverse lineup of vehicles, including a seemingly made-for-America SUV, the Kodiaq. The brand even filed trademark applications for model names.
So, should we expect a go-ahead decision in the months ahead, like the brand’s leadership hinted at last year? Nope. Skoda has better things to do. Read More >















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